LG’S FIRST EVER SUPER BOWL COMMERCIAL TO BOLSTER BIG OLED TV MARKETING BLITZ
Stunning New Brand Reimagines LG Home Appliances and Consumer Electronics As Never Been Seen Before
Ridley Scott’s RSA Films to Produce Super Bowl 50 Spot Positioning LG OLED TV as New Era in TV Technology
LG Electronics (LG) is planning to shake up the home entertainment and appliance market with the launch of new premium lineup at CES 2016. The new high-end products from LG will be a differentiated brand, featuring innovations unique to LG SIGNATURE. The new lineup will be introduced for the first time at CES with sales to commence in key target markets in North America, Europe and Asia soon after.
The LG SIGNATURE lineup was carefully selected and designed by a special team within the company with input from leading design experts and will initially consist of a television, refrigerator, washing machines and air purifier, with more products to be added as the brand expands.
The visualization of “essence” was the inspiration behind the design philosophy of the LG SIGNATURE brand. To achieve the streamlined look of LG SIGNATURE, the products were stripped of all features that detracted from the brand’s spirit. The result is a family of products of the finest quality that delivers a sense of exclusivity to its owners.
All are encouraged to visit www.LGSIGNATURE.com for a sneak preview before CES.
“By drawing on the best of LG’s incredible technology and design innovation, the LG SIGNATURE brand will open up new opportunities for high-end appliances and consumer electronics,” said Brian Na, executive vice president and LG’s global marketing officer. “LG’s leadership in both brown and white goods gives us a unique advantage that very few companies have. Who better to introduce such a brand than LG?”
LG Electronics (LG) also announced that the company’s first-ever Super Bowl commercial will be produced by Ridley Scott’s production company, RSA Films. Jake Scott will direct the spot that showcases LG’s widely acclaimed OLED TV technology. As part of the company’s aggressive marketing effort, LG’s Super Bowl 50 commercial spot will illustrate the company’s commitment to exploring new technologies and communicate the bold message that OLED TV isn’t just a new TV, it signifies a whole new era in television technology.
LG’s commercial draws upon the expertise and creativity of this father and son collaboration. Ridley Scott’s The Martian recently won the 2015 Best Director Award from the National Board of Review, as well as garnering a Golden Globe nomination for best picture. He is also known for his breakthrough 1984 commercial for Macintosh, named the best Super Bowl ads of all time by Forbes. Not to be outdone by his father, Jake has six Super Bowl commercials under his belt, including Budweiser’s ‘Lost Dog’, USA Today’s highest rated commercial from last season.
“When I first saw OLED TV’s, I was mesmerized by its staggering picture quality,” said Ridley Scott. “With 1984, audiences were introduced to a technological advancement that promised to change everything,” said Jake. “I see a similar kind of disruption with LG OLED TV.”
“We are extremely excited to work with Ridley and Jake Scott on the OLED TV Super Bowl commercial project,” said Lee Jeong-seok, vice president of Marketing Communication at the LG Electronics Home Entertainment Company. “LG will continue to offer consumers the opportunity to witness OLED TV’s abilities for perfect black levels and exceptional color representation, which come together to create a whole new viewing experience.”