TOSHIBA VISION Stars in New York Times Square 2016 New Year’s Eve Celebration

Toshiba Corp. will liven up the annual global countdown event as the official sponsor for the Times Square New Year’s Eve celebration. The iconic 60-second countdown to midnight will be enhanced by audio and pyrotechnic effects on the TOSHIBA VISION screen, located directly below the world famous Times Square New Year’s Eve Ball.

For this year’s New Year countdown, from 6 p.m. to 12:15 a.m. EST, all eyes will be on the TOSHIBA VISION screen atop One Times Square and six mobile LED screens throughout Times Square. The screens will feature New Year’s Eve content and entertainment for the more than one million-plus expected revelers including hourly practice countdowns, live and prerecorded video clips of musical performances from Carrie Underwood, Luke Bryan, Demi Lovato, Wiz Khalifa with Charlie Puth, revelers, and celebrities.

TOSHIBA 2015 New Year's Eve in TIMES SQUARE

TOSHIBA 2015 New Year’s Eve in TIMES SQUARE

As well as the Toshiba Hourly Countdown sponsor’s content every hour, popular science educator Bill Nye (of the Disney/PBS children’s TV show “Bill Nye the Science Guy”) will take to the official stage in Times Square to introduce Toshiba/NSTA ExploraVision, the science and technology competition sponsored by Toshiba for school students in North America.

Japan Countdown - TOSHIBA 2015 New Year's Eve in TIMES SQUARE

Japan Countdown – TOSHIBA 2015 New Year’s Eve in TIMES SQUARE

There will also be a “Japan Countdown” event at the main stage especially for Japanese people living in New York, starting at midnight on January 1st, 2016, Japan time (10 a.m. EST on December 31st, 2015). The Japan Countdown event will feature a countdown animation of calligraphy by Masumi Narita on the TOSHIBA VISION screen.

TOSHIBA 2015 New Year's Eve in TIMES SQUARE

TOSHIBA 2015 New Year’s Eve in TIMES SQUARE

Moreover, Twitter will be transmitting 60 to 120 seconds of video footage of the New Year’s Eve celebrations at the top of the hour from the respective time zone in the world. This video feed will be seen on the TOSHIBA VISION from 7:00 a.m. through 11:00 p.m on December 31st, 2015. During each hour, Twitter will also provide tweets from world leaders, celebrities and user-generated content from the respective time zones on the TOSHIBA VISION.

Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, an interlocking system connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits.

Next year will mark the 24th anniversary of Toshiba/NSTA ExploraVision. Since its inception in 1992, more than 350,000 students from across the United States and Canada have participated in this student science competition. This fun and engaging program can inspire a lifelong love of science, technology and innovation for students and teachers alike. The ExploraVision competition for K-12 students engages the next generation in real world problem solving with a strong emphasis on STEM. ExploraVision challenges students envision and communicate new technology 20 years in the future through collaborative brainstorming and research of current science and technology.

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Hyde Lounge at Las Vegas Arena To Debut In Spring 2016

sbe and Las Vegas Arena Announce Revolutionary Arena Nightlife Experience

sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, announced today the launch of Hyde Lounge at Las Vegas Arena set to open in April 2016. Hyde Lounge Las Vegas Arena will be the exclusive nightclub option at Las Vegas Arena, allowing guests to experience the height of service with views to match in an entertainment and sporting viewing experience unlike any other.

Hyde Lounge at Las Vegas Arena will be located high above the event action with two platforms extending over the arena seating for unparalleled viewing opportunities. The 18,000-square-foot space designed by Dakota Development and DesignAgency, will also feature an intimate lounge experience complete with bottle service, plush couches, high-energy DJs, VIP elevator access, a selection of culinary treats, and skyline views of the famed Las Vegas Strip.

sbe‘s Hyde brand has been visionary in transforming how spectators enjoy entertainment and sporting events with its first evolution of the nightlife heritage brand Hyde Lounge at STAPLES Center in Los Angeles followed by Hyde at American Airlines Arena in Miami.

Las Vegas Arena, a 20,000-seat venue located between New York-New York Hotel & Casino and Monte Carlo Resort and Casino, has been developed through a partnership between AEG and MGM Resorts International. The venue is scheduled to host more than 100 events annually including UFC, boxing and other sporting events; major headline entertainment, awards shows and special events. The newest landmark will have a significant impact on the city’s entertainment landscape while providing Las Vegas visitors and the local community a guest experience second to none.

sbe is a leading lifestyle hospitality company that develops, manages and operates award-winning hotels, restaurants and night clubs. Through exclusive partnerships with cultural visionaries, the company is dedicated to delivering the best in service, design, culinary programming, and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has more than 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels, KatsuyaThe Bazaar by Jose Andres, Hyde Lounge and The Redbury, nationally and internationally. The company will debut a new slate of hotel & residence properties in 2016, including the recently announced Hyde Hotel & Residences. Founded in 2002 by Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at sbe.com or by downloading the sbe App.

Las Vegas Arena is a privately funded $375 million indoor arena set to open in April 2016. The 20,000-seat venue, located west of the Las Vegas Strip between New York-New York and Monte Carlo, is expected to host more than 100 events annually, including UFC, boxing, hockey, basketball and other sporting events, major headline entertainment, awards shows, family shows and special events. Las Vegas’ newest landmark will feature 50 luxury suites, more than two dozen private loge boxes, complete broadcast facilities, and other specially designed exclusive hospitality offerings and fan amenities destined to create a guest experience second to none. 

The Arena has partnered with international iconic brands Coca-Cola, Schneider Electric and Toshiba American Business Solutions Inc., as the venue’s first “Founding Partners.” These Founding Partners will introduce and brand signature fan initiatives, displays and interactive spaces including Toshiba Plaza, an adjacent two-acre entertainment space which will feature a performance stage, a variety of video screens and other interactive content and display areas. Industry-leading architect Populous designed the venue to meet the U.S. Green Building Council’s standards for LEED® Goldh Certification. The Las Vegas Arena is a joint venture between AEG and MGM Resorts International (NYSE: MGM).  For more information visit the Las Vegas Arena website at www.renalasvegas.com.