Aboard the newly christened Crystal Esprit, Crystal Cruises‘ ultra-luxury yacht, CEO and President Edie Rodriguez unveiled to special guests and distinguished travel partners the line’s new brand campaign – All Exclusive(TM) – heralding the debut of the new Crystal as the company embarks on the most significant brand expansion in luxury travel and hospitality in its history
In addition to sharing Crystal’s new advertising campaign, Rodriguez announced the company’s plan to expand Crystal Luxury Air that currently includes a Boeing 777-200LR and Boeing 787 Dreamliner, with the addition of two ultra-long-range aircrafts in an elegant ACJ319 jet and a Bombardier Global Express XRS.
A play on the all inclusive platform the line adopted in 2013, which offers travelers a world-class luxury vacation that includes fine wines and spirits, pre-paid gratuities and enriching onboard experiences, Crystal’s All Exclusive(TM) embodies the world’s most luxurious travel portfolio. The campaign highlights a revolutionary collection of experiences that go far beyond all inclusive luxury to offer the most elegant journeys around the globe – by ocean, yacht, river and air.
“In a single phrase, ‘All Exclusive‘ takes the common industry term of ‘all inclusive’ and reshapes it into something bigger, bolder and unprecedented, where all inclusive is all exclusive,” said Rodriguez. “Since my arrival at Crystal, it has been my vision to grow this brand into something even more magical. Today, we are reinventing travel in a class all by itself, and All Exclusive is the perfect representation of that. Whether it is by ocean, river or air, everything we do is designed to take our guests to a new level of luxury, service and adventure.“
The comprehensive, 360-degree brand campaign roll-out will encompass all elements of Crystal’s marketing and sales – advertising, brochures, website, direct mail and more. Leveraging high-end, stunning and stylish photography to evoke the feelings and sensations unique to the award-winning Crystal Experience, the imagery portrays a dreamlike state where imaginations are brought to life, where anything you want in travel is available to you, any time, all the time, creating the memories of a lifetime.
Crystal’s private charter jet service, which takes flight in March 2016, will provide the luxury line’s superior guest service, catering to corporate executives, small groups and discerning travelers with a preference for flexible and individual travel. In addition to doubling the initial air projections with the expanded aircraft fleet, Crystal will work with the Registry of Aruba in developing and securing an Air Operator’s Certificate (AOC). This will pave the way for Crystal Luxury Air to launch international operations.
The twin-aisle BBJ B777-200LR will be redesigned to accommodate just 88 guests with flat-bed first class seats; a beautifully appointed lounge and bar; and offer 14- and 28-day around-the-world and international itineraries, beginning in 2017.
The Boeing 787-8 Dreamliner, which typically seats up to 300 passengers, will be redesigned to accommodate just 52 guests, and boast the premium luxury that discerning global travelers have come to expect from Crystal, including copious amounts of guest space, plush amenities and Crystal’s world-class service and crew. Trips will include accommodations at the world’s most luxurious hotels, the finest Michelin star-level cuisine prepared by celebrated chefs and fabulous local cultural entertainment. Additionally, the aircrafts can be arranged for special charters.
The new planes will service private charters and transport guests to their Crystal destinations for ocean, river or yacht voyages from any point in the United States to the Mediterranean, Indian Ocean and the Pacific.
The ACJ319 jet will accommodate just 30 travelers in the utmost luxury, including 16 lay-flat seats, and beginning summer 2016 it will transport guests to their desired Crystal destination, including to ocean, river and yacht voyages.
Recognized in the private jet industry as the epitome of luxury and comfort, the Bombardier Global Express XRS will feature a spacious two-cabin configuration, accommodating up to 13 guests, four executive wide club seats with foldout tables, a four-place conference space opposite a single seat workstation and cabinet, laptop imagery on cabin monitors, surround sound, high temperature oven and an aft entertainment cabin with a 31.5 inch LCD.
“With our vast choice of aircrafts, we are confident Crystal Luxury Air will deliver the fast and hassle-free requirements our guests and discerning travelers have been wanting with global air travel,” said Rodriguez.
For more information and Crystal reservations, contact a travel agent, call 888-799-4625, or visit www.crystalcruises.com.