Freeport, Maine outdoor retailer’s third Virginia store is part of its overall retail expansion strategy to have 100 retail stores by 2020
L.L.Bean, an internationally recognized outdoor retailer best known for its iconic Bean Boot, everyday free shipping and 100% satisfaction guarantee, is set to expand its retail operation with the opening of its third Virginia store, scheduled to open the spring of 2016. The new L.L.Bean store will be located at Lynnhaven Mall, featuring over 180 shops and restaurants located in Virginia Beach, Virginia. The 16,700 square-foot store will feature an assortment of active and casual apparel and footwear, as well as outdoor lifestyle gear including hiking, fly-fishing, kayaking and winter gear and camping products. The store will employ approximately 100 people. This will be L.L.Bean’s third store in Virginia and its 28th retail store outside of Maine. Current L.L.Bean Virginia locations include stores at Tysons Corner Center in McLean and at the Short Pump Town Center in Richmond.
“One of the reasons this will be a great home for us is due to all of the great outdoor activities that abound, from paddling and fishing on the Atlantic Ocean and Chesapeake Bay to hiking and cycling in the several state parks nearby,” said Ken Kacere, Senior Vice-President And General Manager Of Retail at L.L.Bean. “We’re excited to be introducing the L.L.Bean brand to the people of the Virginia Beach area, where they can touch, see, feel and experience the true essence of an outdoor store, combined with a bit of the Maine spirit.”
L.L.Bean made the decision to continue to expand its retail presence into Virginia Beach as part of its overall retail expansion plan and due to the high level of brand affinity the area residents have for L.L.Bean. In addition, the area is also in proximity to several abundant natural resources and multiple opportunities for many outdoor activities, as well as a population base that enjoys regularly engaging in a variety of outdoor pursuits. The store will allow the people of the Virginia Beach area and beyond to experience first-hand everything that the legendary outdoor retailer has to offer, such as quality merchandise, a welcoming shopping environment and a large roster of ongoing demonstrations and clinics on a number of outdoor topics.
Of particular note will be the inclusion of L.L.Bean’s Outdoor Discovery Schools, which will offer demonstrations, clinics and introductory hands-on activities like snowshoeing, kayaking, stand-up paddleboarding, archery and fly casting, all designed to make it easy for people to engage in outdoor activities for health, fitness and recreation. L.L.Bean Outdoor Discovery Schools’ courses are offered at every L.L.Bean Retail Store. In 2014, over 130,000 people participated in these programs.
“L.L. Bean is a great addition to Lynnhaven Mall’s existing retail line-up. We welcome them to our family of stores and to the Hampton Roads market,” said Michael Harris, General Manager, Lynnhaven Mall. “We know our shoppers will find the L.L.Bean brand a perfect match for their active lifestyles.”