Contigo® Expands America’s Number One Selling* Line of AUTOSEAL® Travel Mugs with Premium Commuter-inspired Design to Keep Out Dirt
Cramped buses and crowded trains may taint your morning commute, but there’s no reason why your morning coffee routine should suffer. Contigo®, a leading producer of innovative travel mugs, water bottles and kids bottles, is building off of their best-selling AUTOSEAL® collection of travel mugs with urban commutes in mind. The new AUTOSEAL Metra Travel Mug protects against dirt and debris to deliver a clean and convenient on-the-go drinking experience.
Metra is the newest addition to the Contigo AUTOSEAL family, which is America’s number one selling* line of travel mugs. Metra combines the spill-free solution consumers love about AUTOSEAL with a
commuter-inspired CleanGuard(TM) spout cover that rotates to close off the drinking area when not in use, so users are protected from their fellow commuters’ dirt and debris. Simply press the AUTOSEAL button to drink, then release to close the opening between sips. For added protection, users can rotate the CleanGuard cover over the opening to help keep it sanitary while not in use. Twisting the CleanGuard cover also locks the AUTOSEAL button to prevent users from accidentally pressing it.
“Our designers watched commuter hubs and found that commuters frequently wiped off their travel mugs’ opening with their sleeves or napkins to clean it off prior to drinking. Our commitment to continuous improvement is evident in this top-of-the-line travel mug, which combines our new CleanGuard innovation to keep out dirt with our best-selling AUTOSEAL technology that eliminates spills,” said Todd Starr, Vice President of Marketing and Product Development at Contigo, a Newell Rubbermaid business. “Metra lets these commuters take their coffee anywhere and everywhere, and be protected from all the dust and crumbs along the way.”
Contigo‘s easy-clean lid also ensures the mug is simple to clean with a unique mechanism that snaps back to allow the AUTOSEAL technology to rise up and away from the spout. Users simply push a tab inside the lid and the mechanism hinges away from the spout. Just rinse it, then place it open in the top rack of the dishwasher for a thorough cleaning.
In addition to a concealed drinking spout and spill-proof confidence, Metra offers several other premium features for coffee lovers:
– Thermal Insulation: With double-wall, vacuum insulated Thermalock(TM) technology, warm beverages, such as coffee or tea, stay hot for up to five hours and cold beverages remain chilled for up to 12 hours
– Modern Styling: Made with high-quality materials, available in a flat, matte finish and decorated with a modern, multi-colored comfort grip, Metra is the perfect accessory for the savvy urban commuter
– 16-Ounce, Thoughtful Design: Metra is equipped a with a no-slip, quiet bottom pad to keep it muted in the board room and conveniently fits under most single-serve brewers and in most car cup holders.
*Based on total branded travel mug sales, excluding private label. Source: Nielsen ScanTrack Drinkware Container and Set report for U.S. Food, Drug, Mass and Information Resources (IRI) Costco CRX report for the 52 weeks ending 7/5/14.