American Girl, a premium brand for girls and subsidiary of Mattel, Inc., has a long-standing commitment to helping children and families in need. The company is proud to support a wide range of causes to alleviate issues affecting millions of individuals, and works with leading charitable organizations to help make the world a brighter place. In an effort to bring more joy and friendship to thousands of girls and their families in need this holiday season, American Girl is launching several new charitable programs as part of its “Together We Make the Holidays” giving campaign.
Kicking off the season is American Girl’s “Get a Friend. Give a Friend” Campaign. From now to 30, American Girl will match any 18-inch doll purchase made online, in-store, or via phone with a second doll donation (up to 1,000 dolls each day). Working with the Children’s Hospital Association, the doll donation–worth nearly $3 million–will help bring comfort and cheer to thousands of young girls receiving care in any of the Association’s 200 U.S. member hospitals in approximately 50 states.
Additionally, with the help of generous, thoughtful girls across the country, American Girl is asking fans to continue to “bake a difference” through the company’s For Goodness, Bake! initiative in support of No Kid Hungry®, a campaign of national anti-hunger organization Share Our Strength®. From November 1 – December 31, American Girl will match dollar for dollar (up to $50,000) girls’ holiday bake sale proceeds to No Kid Hungry. Originally launched on January 1 to celebrate the 2015 Girl of the Year Grace, For Goodness, Bake! has raised more than $450,000–the equivalent of 4.5 million meals for hungry kids!
To further spread the joy of the holidays to even more girls, American Girl is contributing to NBC’s TODAY Show‘s 22nd annual Holiday Toy Drive for the second consecutive year. On Monday, November 23, the brand will announce a donation of dolls and books worth half a million dollars to benefit thousands of young girls via the following TODAY show nonprofit partners: Boys and Girls Club of America, Kids in Distressed Situations, Kids in Need Foundation, and National Head Start Association.
Finally, to capture the magic and emotion of the season, fans are encouraged to share pictures and videos of their special American Girl holiday moments–from cute #usies (a counter trend to selfies) to photos of holiday fun–on Facebook, Instagram or Twitter using the hashtag #Joy2EveryGirl.
To learn more about American Girl’s 2015 “Together We Make the Holidays” campaign, visit www.americangirl.com, Facebook (www.facebook.com/americangirl), Pinterest (http://www.pinterest.com/agofficial/), or Instagram (http://instagram.com/americangirlbrand).