Belgium Chocolate Brand Launches The Ultimate Chocolate Destination In New York’s Largest Department Store
GODIVA Chocolatier is partnering with New York’s most iconic department store, Macy’s, to open their newest boutique just in time for the holiday season. The recently opened destination boasts a new design concept that encourages an exciting and shareable chocolate journey.
With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit — GODIVA‘s legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.
Located on the 6th Floor of Macy’s Herald Square, the state-of-the-art shop features exquisite displays including the largest chocolate case in North America where shoppers can create their own bespoke assortment of chocolates. Guests will notice the brand’s signature gold celebrated throughout the store, down to the custom-made fixtures. This is the first North American location that features a large communal table, complimented by café seating, to create a social opportunity to enjoy GODIVA with friends.
“It has been a truly special partnership with the Macy’s team,” said Linda Lombardi, global head of store design for GODIVA. “This is our largest footprint within a department store in the United States, and we’re so excited to bring the ultimate chocolate experience that GODIVA is known for to Herald Square.”
Chocolate enthusiasts can taste GODIVA‘s entire product offering including soft serve, freshly-dipped strawberries, as well as seasonal specialties perfect for the giving season. Additional items include an expansive presentation of GODIVA’s iconic gift boxes fitting for anyone on a holiday gifting list.
“We are so pleased to continue our partnership with GODIVA and offer the ultimate chocolate experience to shoppers visiting our New York City flagship,” said Patti Lee, District Vice President, General Manager for Macy’s Herald Square. “The new shop offers a brand new design and a wide assortment of decadent desserts that we are thrilled to introduce to our customers just in time for the holiday season.“
In honor of the brand new boutique, GODIVA will host a festive event on Sunday, November 8th from 2pm-5pm EST where the first 250 guests will receive complimentary chocolate dipped strawberries. Executive Chef Chocolatier Thierry Muret will create a one-of-a-kind chocolate showpiece while guests shop for the holiday season.
Follow @GODIVA on the brand’s social media channels as they embark on their #morethanjustchocolate journey.
The company has a presence in more than 80 countries with over 500 boutiques, in addition to a presence in Global Travel Retail, department and specialty stores, and online and offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.