Partnership and Multi-Channel Marketing Campaign Spotlight Nespresso’s Quality Coffee Credentials and Sustainability Efforts; Encourage Americans to “Experience a cup above”
This is the 1st U.S. TV commercial for Clooney and the 10th TV commercial internationally.
Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, has announced that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, Clooney will be featured in Nespresso’s new integrated marketing campaign in the U.S., which brings to life Nespresso as “a cup above” across television, print and digital advertisements, a partnership web film, social media and a dedicated microsite. The campaign will also run in Canada. This is the first branded television advertising campaign in North America to feature Clooney.
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 62 countries and has more than 10,500 employees. In 2014, it operated a global retail network of over 400 exclusive boutiques.
Extended Partnership to the U.S. Solidifies Clooney as Global Ambassador for Nespresso
As Nespresso’s U.S. brand ambassador, Clooney will share with American consumers Nespresso’s heritage of quality coffee, innovative design, leading sustainability and customer service. Clooney has been a long-term partner with the brand in Europe and other international markets, charming fans and coffee aficionados in broadcast and print campaigns since 2006. He also serves as a member of the Nespresso Sustainability Advisory Board, collaborating on ideas and solutions towards improving the lives and futures of coffee farmers.
“We are thrilled that George Clooney is expanding his relationship with Nespresso by becoming the new U.S. brand ambassador. We are very proud of the work we have done together and we look forward to extending the partnership to bring our brand story and high quality, sustainable coffee to more and more people in the U.S.,” said Guillaume Le Cunff, President, Nespresso USA and member of the Nespresso Sustainability Advisory Board.
In the 30- and 60-second television ads, Clooney dressed in a war General costume is in a movie studio commissary lined up for coffee where he meets Danny DeVito, wearing a Napoleon costume. Danny is pouring himself a coffee from an antiquated coffee pot while George brews himself a fresh Nespresso. Danny, and various other characters in costume, is intrigued with George’s coffee selection and proceeds to ask Clooney to introduce him to Nespresso. Clooney, in his characteristic wit and charm, agrees to train Danny in the art of good taste – from his coffee selection to the beauty of tango dancing to a finely tailored suit. In the end, George himself is even impressed. Through their entertaining and comedic interplay, Clooney and DeVito demonstrate how everyone can “Experience a cup above.”
The statement is an invitation into Nespresso’s elegant lifestyle and the company’s commitment to deliver the highest quality sustainable Grand Cru coffees to its consumers. Only 1-2 percent of the world’s coffee crops match the brand’s strict quality requirements and aroma profiles. Continue reading