New Downtown Location Is The First Of John Barrett’s Manhattan Expansion
New Salon Opening Coincides with Announcement of Notable Collaborations with Esteemed Beauty Professionals
“The opening of our Bond Street salon defines the moment our uptown heritage fuses with the cultural vibrancy of downtown. It perfectly captures our vision for the future of John Barrett.” – John Barrett, Founder and Creative Director, John Barrett Holdings, LLC.
John Barrett has officially opened the doors to his new downtown Manhattan destination at 54 Bond Street in the historic NoHo (North of Houston Street) district. The debut of John Barrett Bond Street marks the beginning of a new era for the brand that will ultimately define the future of the modern luxury salon experience.
John Barrett is widely well-regarded within the industry for providing the ultimate luxury salon experience, with the highest standards for excellence in artistry and service. The debut of the new salon expands upon this foundation, with the infusion of fresh, inspired artistic talent, innovation in hair, spa, and nail services, as well as a tightly edited selection of the most coveted and inventive beauty products. The salon will also feature exclusive collaborations and a curated selection of luxury merchandise suited to the Bond Street clientele.
“The Bond Street salon is an architectural masterpiece, with a rich, storied history set in Manhattan’s cultural epicenter of art, fashion and design,” says Jim Hedges, CEO of John Barrett Holdings LLC. “It so appropriately captures the emerging vision for our brand, leading us into the next chapter of growth that will elevate the standard in the luxury salon category.”
Bond Street Salon Design
The former site of the Bouwerie Lane Theater, the landmark building was once home to world-renowned painters, composers, screen sirens, musicians, and artists such as Lauren Hutton, Jane Russell, Pearl Bailey, Brice Marden and Helen Hays.
Designed by notable architect Daniel Romualdez, the new 2,200 square feet salon is modern, plush, and luxuriously appointed. The stylish space retains its original architectural splendor with a nod to its historical significance, modernized with a blend of opulent materials found throughout the two-story space. Here you’ll find brushed pewter, custom-chrome finishes flanked with sleek mirrors, glossy black wood trim, and a punch of color from the brand’s signature terrazzo lavender floors. Hand-oiled, smoke stained oak floors with a smooth, satiny finish are mixed into the flooring design as well, in both the color and treatment rooms.
The sunbathed salon features a main floor with ten stations for cut and style and a ground level punctuated with eleven color stations and three manicure and pedicure stations. Dual wash areas are accented with silver-stroked ceilings and a glowing light cove for balanced illumination. Changing and rest areas feel posh and intimate.
The atelier-like environment is part salon, part boutique and part exhibition space, offering clients a spectacular array of exclusive merchandise and art, housed within custom glass and polished chrome vitrines scattered throughout the space. Tom Ford Beauty is the featured color cosmetic brand and is used exclusively by the resident makeup artists for makeup applications and lessons. A full styling station is tucked away on the main floor for brow and lash services.
“We are creating a 360-degree experience to deliver new and innovative services, spa treatment protocols, and technologies that haven’t been available before,” says Hedges. “The salon will be a place of discovery and engagement, enabling us to expand into different luxury categories, and reinvent the salon experience beyond anything that currently exists.”
The new salon is one of many John Barrett locations planned to open across the country in the coming year. “Demand for our services continues to increase each successive year, so this comes at the perfect time,” says Barrett. “Nothing excites me more than spreading the magic we have created at the flagship over the years and embracing the downtown style and vitality of Bond Street. It is this energy that will fuel the next phase of our expansion in New York and across the country.”
John Barrett Bond Street Notable Collaborations
John Barrett Launches First Tammy Fender Spa in New York City
John Barrett has formed a partnership with renowned Palm Beach-based holistic skincare authority Tammy Fender, bringing her legendary spa treatments to the Bond Street salon in New York City – the only location outside Palm Beach where her coveted spa treatments can be found. The treatments will be administered by aestheticians selected and trained by Fender in the custom-designed spa treatment rooms located on the mezzanine level.
“I am absolutely delighted to be working with the legendary John Barrett for the official national launch of our custom treatment services,” says Tammy. “This partnership will bring our years of expertise to an even greater audience with a brand that so perfectly mirrors our own passion for quality and unparalleled client experience.”
The Gallery at John Barrett, 54 Bond
John Barrett has collaborated with art collector’s initiative, Circa 1881, to curate a custom gallery for the Bond Street location, featuring fashion photography from Bruce Weber, Helmut Newton, Steven Meisel, Steven Klein, Richard Avedon, Chuck Close and Andy Warhol. The sweeping floor-to-ceiling gallery wall features rare images of Madonna, Cindy Crawford, Kate Moss and Johnny Depp, among others. All works are available for sale.
John Barrett Partners with Assouline to Curate Bond Street Library
For the first time in its history, luxury book publisher Assouline joined forces with a salon to curate a library of selected titles in fashion, art, photography, travel, design and culture, to be featured on the salon’s main floor.
John Barrett Introduces “The Nail Room” at Bond Street in Collaboration with Nail Industry Visionary, Tracylee Percival
John Barrett sought out Tracylee Percival, the new Director of Manicure Services and Education, to design and develop an unprecedented nail program. “The Nail Room” is a new and transformative concept in the nail realm, one that is in line with John Barrett’s reputation for innovation and creativity.
Based on twenty years of experience and extensive work in fashion and editorial nail design, Percival has developed the new program to raise the bar and lead the industry into the future. “The Nail Room” launches with a new, sophisticated nail artistry program with seasonal designs based on current trends in fashion, art, pop culture and architecture, innovative anti-aging spa treatments, as well as an exclusive menu of custom-designed manicure and pedicure services, all created to promote overall hand, foot and nail health.
John Barrett Bond Street will be the first luxury full service salon in the country to introduce: IBX technology – a state-of-the-art nail strengthening system popular in Europe, Revitalight Red Light technology – a new to the market anti-aging treatment for hands, a first-in-category Nail Mask to build strength and flexibility, Medicure treatments using advanced medical-grade products, and a new soothing “Farm to You” treatment that uses organic ingredients sourced from local farmers.
The John Barrett Salon Group, the largest collection of luxury salons in the United States, is known for its impeccable service, world-class talent and commitment to excellence. John Barrett is a legendary hairstylist, beauty industry pioneer and founder of the world-renowned John Barrett salons, the first of which was established in the penthouse of Bergdorf Goodman in 1996. In the past two decades, John Barrett has cultivated a discerning clientele among industry insiders and is a regular stop for some of the most recognized faces in entertainment, media, backstage at the most prestigious fashion shows in New York, Milan, Lonodn and Paris and those on the social circuit.