Best Western Hotels & Resorts continues to celebrate earning prestigious industry awards including this week’s recognition by Business Travel News (BTN). The Annual Hotel Chain Survey measures corporate buyer opinions of the lodging brands they use. BTN readers include more than 44,000 travel managers who control $264 billion in corporate travel spending. For the second year in a row, Best Western Plus® has been selected by readers of BTN as the No. 1 upper mid-price hotel brand and Best Western® ranked in the top three for best mid-price hotel for business travel. Best Western Plus continues to win out over brands such as Hampton, Holiday Inn Express, Holiday Inn and Fairfield to take the top spot as the favorite for business travel.
The Best Western Plus brand continues to dominate in the categories of: corporate rate programs, sales staff, price/value relationship, helpful and courteous service, physical appearance, in-room business amenities and personal amenities, data quality and arranging group travel/meetings. The Best Western brand earned top recognition for sales staff, corporate rate programs, data quality, arranging group travel/meetings and meeting facilities.
Best Western PLUS San Juan Lobby, (Puerto Rico)
Best Western PLUS Washington, MO Hotel Exterior
On the eve of its 70th birthday, Best Western Hotels & Resorts continues to grow and evolve as a global company expanding from one brand to seven in the past five years; Best Western, Best Western Plus and Best Western Premier®, BW Plus Executive Residency®, BW Premier Collection®, Vīb®, and GLō℠. Listening to what is important to its corporate travel buying clients and travelers, the company’s brands continue to offer free WiFi, a quality complimentary breakfast, contemporary in-room amenities, an updated exercise facility and business center services. Knowing the importance of loyalty programs to business travelers, its award-winning loyalty program, Best Western Rewards®, continues to offer one of the richest loyalty programs in the industry with points that never expire and can be redeemed worldwide.
Overlooking the Gulf of Mexico on Florida’s Fort Myers Beach, the BEST WESTERN PLUS Beach Resort Hotel is a laid-back coastal paradise. Sparkling white sand invites visitors to relax on the beach and view stunning sunsets over the placid Gulf. The gentle breezes of Florida’s western coast invite hotel guests to spend vacation afternoons by the water’s edge. Visitors can venture into the town of Fort Myers for a variety of restaurants, shops, and sunny diversions.
Best Western Plus Atrea Business Center, San Antonio, Texas
“Earning this award again is a testament to our hotelier’s commitment to invest in their hotels and their staff as well as the investment Best Western Hotels & Resorts continues to make in our worldwide sales team,” said Dorothy Dowling Best Western Hotels & Resorts senior vice president of marketing and sales. “Our North American hoteliers will have invested $2 billion in renovations to their properties by the end of 2016 which is reflected in our rankings, while the company continues to build our sales team, deepen our client relationships and provide innovative travel programs to meet the needs of our clients and hoteliers. Finally, we are thrilled that our focus on meeting the needs of today’s business travelers has resulted in such a tremendous recognition in this highly competitive industry.”
Focused on further enhancing the traveler’s experience on every level, the company has introduced its next generation mobile app designed with the content and features travelers want including a map-based feature showing nearby attractions and improved integration with Best Western Rewards, to encourage earning and redemption of points at any of the companies 4,100 hotels around the world.
“For the second year in a row, Best Western Plus took home the honors of winning the upper-midprice category and the Best Western brand earned top recognition for sales staff, corporate rate programs, data quality, arranging group travel/meetings and meeting facilities,” said Louis Magliaro, group publisher of The BTN Group. “Best Western Hotels & Resorts continues to make great strides, and Business Travel News readers are clearly taking notice.”
The BTN Group is the leading provider of comprehensive news and information serving the business travel industry. Operating across various communication platforms, the group reaches an audience of corporate executives who are responsible for managing/arranging business travel on behalf of their organizations. Its unique portfolio of print publications, including Business Travel News and Travel Procurement, digital products and live events provides travel marketers the opportunity to engage with business travel management professionals. www.BusinessTravelNews.com.
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