Scotch Making Comes To Life Through DEWAR’S® First Foray Into Virtual Reality

360 Degree Video Experience Immerses Viewers in the Creation of the new DEWAR’S Scratched Cask

DEWAR’S®, the world’s most awarded blended Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of DEWAR’S Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product. National Brand Ambassador Gabriel Cardarella leads viewers through the blustery Scottish highlands to follow the scratching and charring process involved in the creation of DEWAR’S Scratched Cask. Consumers will be able to take part by visiting www.Scratched360.com on their mobile phones, tablets and desktops. To enhance the experience, DEWAR’S will offer customized virtual reality viewers at select retailers across the country as well as shipping directly to consumers- through social media and the website. This allows consumers to feel as if they are in Scotland experiencing the process.

DEWAR'S Scratched Cask

DEWAR’S Scratched Cask

DEWAR’S is proud of the time and dedication that goes into the creation of our whisky, and we are excited for fans to gain a better understanding of exactly how our products are made,” said Dan Pilas, VP and Brand Managing Director, DEWAR’S Blended Scotch Whisky Portfolio. “Virtual reality gives us the unique opportunity to share our passion and give consumers a closer look at our home in Scotland.”

Best known for its iconic DEWAR’S White Label, the top selling blended Scotch whisky in the USA, it has expanded its family to create a portfolio of premium and super premium whiskies including

Scotch Making Comes To Life Through DEWAR'S(R) First Foray Into Virtual Reality (PRNewsFoto/DEWAR'S)

Scotch Making Comes To Life Through DEWAR’S(R) First Foray Into Virtual Reality (PRNewsFoto/DEWAR’S)

DEWAR’S 12 Year Old, DEWAR’S 15 Year Old, DEWAR’S 18 Year Old and the exclusive DEWAR’S Signature. These whiskies are crafted using the DEWAR’S oak marrying ageing process. Pioneered by DEWAR’S in 1899, it involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR’S the world’s most awarded Scotch.


DEWAR’S Scratched Cask is a new whisky that uses American white oak barrels from its bourbon counterparts to create a unique, new liquid. The result is surprisingly smooth with a flavorful finish. Viewers of Scratched360 follow the barrels across the Atlantic, then journey to the cooperage and warehouse to see the Scotch making process firsthand. From charring and lightly scratching the barrels to filling them back with the liquid, which will rest for several months so the flavors can mellow, viewers follow Cardarella every step of the way. By the end of the video, they have an in-depth understanding of how this whisky is made. The process “isn’t easy, but if it was, it wouldn’t be worth it,” Cardarella tells viewers as he closes the video with an introduction to the Master Blender and visionary of the product–Stephanie MacLeod.

DEWAR’S will further bring the new blend to life through events around the country. A custom-built, 10-foot tall replication of an American white oak bourbon barrel brandished with the DEWAR’S logo will travel across the country, starting in Chicago on October 10th and continuing on to Louisville, New York City and Miami, throughout the month. Consumers will be invited to step into the barrel for a 360-degree, 4D projection mapping video experience that further illuminates the charring and scratching process. There they will sample the product (according to state regulations) and have an opportunity to test the virtual reality viewers. They will also have the ability to use a “groover” tool to graffiti a wall of charred wood and experience the scratching process. With their participation, they will receive sample of DEWAR’S Scratched Cask at an approved local account. Guests are invited to visit DEWAR’S Facebook page at www.facebook.com/DewarsUS to find out more about when and where the barrel will make an appearance in their hometown.

Scratched360 will be amplified with a digital media plan. Media will focus on banner takeovers, sponsored headlines, rich media on mobile platforms as well as homepage takeovers, dedicated email blasts to readers at specific outlets and social media promotion. The brand will utilize YouTube360, Facebook, Instagram, Tumblr and Twitter as unique points of entry, releasing exclusive content and macro-photography to further showcase the DEWAR’S Scratched Cask process.

Travel: Ultra-Luxury Cruise Line Silversea Launches ‘Early Booking Bonus’ Program for Autumn 2016 Voyages and Expeditions

Ultra-luxury Silversea Cruises is offering an Early Booking Bonus for a limited time on select 2016 voyages. Travelers can save 10% on new bookings when they book and pay in full by December 10, 2015. The special offer applies to more than 60 ocean and expedition voyages departing between October 1 and December 31, 2016.
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Silversea Cruises, which is chaired by Manfredi Lefebvre d’Ovidio, is recognized as an innovator in the ultra-luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper, Silver Spirit— and launching in 2017, Silver Muse— all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Explorer, Silver Galapagos, and Silver Discoverer, Silversea Cruises‘ itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 800 fascinating destinations in between.

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By booking early, guests may choose among the best selection of suites, departure dates, and itineraries, and now with the Early Booking Bonus, they will also enjoy exceptional savings and value,” said Kristian Anderson, Silversea‘s Senior Vice President And General Manager for the Americas. “The promotion is offered on a diverse range of voyages, from exotic locales to more traditional destinations, making it easy for guests to find the perfect luxury cruise vacation tailored to their personal interests.”

Enhancing the value of the Early Booking Bonus is an extraordinary array of included amenities. Guests enjoy ocean-view suites, gourmet cuisine, the personalized service of a butler, and a generous selection of all-inclusive shipboard amenities, including complimentary beverages, select wines and spirits, a stocked in-suite beverage cabinet, onboard gratuities, and complimentary Wi-Fi for each guest.

Below are examples of voyages with applicable Early Booking Bonus savings:

OCEAN CRUISES

Silver Shadow

Silver Shadow

ASIA
Silver Shadow:
Voyage 3633: Singapore to Singapore, 12 Days, Oct. 31 – Nov. 12 (fares from $6,885)
Voyage 3635: Hong Kong to Singapore, 12 Days, Nov. 26 – Dec. 8 (fares from $6,975)
PLUS: Silver Shadow‘s all-inclusive 2016 Asia cruises include roundtrip economy air travel (from over 50 gateways in the U.S. and Canada) and transfers (between airport, hotel and ship), a two-night, pre-cruise hotel stay, and choice of included Silver Shore Select excursions offered in every port of call.

Silver Wind

Silver Wind

CARIBBEAN
Silver Wind:
Voyage 2634: Fort Lauderdale to Fort Lauderdale, 10 Days, Dec. 2 – 12 (fares from $3,285)
Silver Spirit:
Voyage 5637: Bridgetown to Bridgetown, 7 Days, Dec. 15 – 22 (fares from $2,295)
Voyage 5639: Bridgetown to Fort Lauderdale, 7 Days, Dec. 29Jan. 5 (fares from $3,375)

Silver Spirit

Silver Spirit

MEDITERRANEAN
-Silver Spirit:
Voyage 5629: Istanbul to Athens, 9 Days, Oct. 1 – 10 (fares from $4,005)
Voyage 5631: Istanbul to Rome, 10 Days, Oct. 19 – 29 (fares from $4,365)

Silver Explorer

Silver Explorer

EXPEDITION CRUISES
ANTARCTICA
Silver Explorer:
Voyage 7626: Valparaiso to Ushuaia, 18 Days, Nov. 14 – Dec. 2 (fares from $15,435)
Voyage 7627: Ushuaia to Ushuaia, 10 Days, Dec. 2 – 12 (fares from $9,135)

Silver Discoverer

Silver Discovere

AUSTRALIA & INDONESIA
Silver Discoverer:
Voyage 9622: Cairns to Balikpapan, 14 Days, Oct. 4 – 18 (fares from $10,575)

Silver Galapagos

Silver Galapagos

GALAPAGOS ISLANDS
Silver Galapagos:
Voyage 8644: Baltra to Baltra, 7 Days, Nov. 19 – 26 (fares from $6,525)

Silverseas Cruises - Galapagos

Silverseas Cruises – Galapagos

Early Booking Bonus fares listed above are per person, based on double occupancy. The Early Booking Bonus is a capacity-controlled program and subject to availability. Additional details can be found at Silversea/exclusive-offers/early-booking-bonus.

A Brief History of Seven Killings by Marlon James Wins The 2015 Man Booker Prize For Fiction

FIRST JAMAICAN TO WIN THE COVETED PRIZE

WINNING NOVEL INSPIRED BY REAL-LIFE ATTEMPTED MURDER OF BOB MARLEY

JAMES CITES DICKENS AS A MAJOR INFLUENCE

(All Images courtesy of themanbookerprize.com/media)

A Brief History of Seven Killings by Marlon James was named as the winner of the 2015 Man Booker Prize for Fiction. A Brief History of Seven Killings is published by Oneworld Publications. The 44-year-old, who now resident in Minneapolis, is the first Jamaican author to win the prize in its 47-year history. This is the first Man Booker Prize winner for independent publisher, Oneworld Publications. James will take part in his first public event as winner of the prize at Stylist LIVE on Thursday 15 October.12120077_1164662556880609_2937117825962345174_o

Marlon James’ name was announced by Michael Wood at a black-tie dinner at London’s Guildhall, where James was presented with a trophy from HRH The Duchess of Cornwall and a £50,000 check from Emmanuel Roman, Chief Executive of Man Group. Guests at the event, which was broadcast live on the BBC News Channel, included the other 2015 shortlisted authors, well-known figures from the literary world and VIPs including the Duchess of Cornwall and Culture Secretary John Whittingdale.

Marlon James Author of A Brief History of Seven Killings, Winner of the 2015 Man Booker Prize for Fiction

Marlon James Author of A Brief History of Seven Killings, Winner of the 2015 Man Booker Prize for Fiction

In addition to his £50,000 prize and trophy, James also receives a designer bound edition of his book and a further £2,500 for being shortlisted. (The special designer bound edition of the book was created by Stephen Conway, a Fellow of the UK’s principal bookbinding society, the Designer Bookbinders.)

The Man Group, one of the world’s largest independent alternative investment managers, has sponsored the prize since 2002 and is a partner that mirrors the quality, integrity and longevity of the prize. The long-term future of the prize was further secured in 2011 with the announcement of a renewed 10-year sponsorship from Man Group. (The title ‘Booker Prize’ therefore only applies to prize years 1969 – 2001, before Man Group plc’s sponsorship began and since 2002 it has been called The Man Booker Prize for Fiction.)

A Brief History of Seven Killings By Marlon James. Published by Oneworld Publications (£18.99)

On 3 December 1976, just weeks before the general election and two days before Bob Marley was to play the Smile Jamaica concert to ease political tensions, seven men from West Kingston stormed his house with machine guns. Marley survived and went on to perform at the free concert. But the next day he left the country and didn’t return for two years. Inspired by this near-mythic event, A Brief History of Seven Killings takes the form of an imagined oral biography, told by ghosts, witnesses, killers, members of parliament, drug dealers, conmen, beauty queens, FBI and CIA agents, journalists, and even Keith Richards’ drug dealer. The story traverses strange landscapes and shady characters, as motivations are examined – and questions asked.

Marlon James was born in Kingston, Jamaica, on 24 November 1970. His first novel, John Crow’s Devil, was a finalist for the Los Angeles Times Book Prize and the Commonwealth Writers Prize, and was a New York Times Editor’s Choice. His second novel, The Book of Night Women, won the 2010 Dayton Literary Peace Prize and was a finalist for the 2010 National Book Critics Circle Award. James’ writing has appeared in Esquire, Granta, Publisher’s Weekly and The Caribbean Review of Books. James currently lives in Minneapolis, USA, and is Associate Professor of English at Macalester College.

A Brief History of Seven Killings is a 686-page epic with over 75 characters and voices. Set in Kingston, where James was born, the book is a fictional history of the attempted murder of Bob Marley in 1976. Of the book, The New York Times said: ‘It’s like a Tarantino remake of “The Harder They Come”, but with a soundtrack by Bob Marley and a script by Oliver Stone and William Faulkner…epic in every sense of that word: sweeping, mythic, over-the-top, colossal and dizzyingly complex.’

Referring to Bob Marley only as ‘The Singer’ throughout, A Brief History of Seven Killings retells this near mythic assassination attempt through the myriad voices – from witnesses and FBI and CIA agents to killers, ghosts, beauty queens and Keith Richards’ drug dealer – to create a rich, polyphonic study of violence, politics and the musical legacy of Kingston of the 1970s. James has credited Charles Dickens as one of his formative influences, saying ‘I still consider myself a Dickensian in as much as there are aspects of storytelling I still believe in—plot, surprise, cliffhangers’ (Interview Magazine).

Michael Wood, Chair of judges, comments: ‘This book is startling in its range of voices and registers, running from the patois of the street posse to The Book of Revelation. It is a representation of political times and places, from the CIA intervention in Jamaica to the early years of crack gangs in New York and Miami. It is a crime novel that moves beyond the world of crime and takes us deep into a recent history we know far too little about. It moves at a terrific pace and will come to be seen as a classic of our times.’

Michael Wood was joined on the 2015 panel of judges by Ellah Wakatama Allfrey, John Burnside, Sam Leith and Frances Osborne. The judges considered 156 books for this year’s prize, including a total of 18 call-ins. (More on the nomination process below.) 

The 2015 shortlisted titles were:

The 2015 Man Booker prize for Fiction Shortlist ©Janie Airey

The 2015 Man Booker prize for Fiction Shortlist ©Janie Airey

Author (nationality)                                          Title (imprint)

Marlon James (Jamaica)                                   A Brief History of Seven Killings (Oneworld Publications)

Tom McCarthy (UK)                                       Satin Island (Jonathan Cape)

Chigozie Obioma (Nigeria)                              The Fishermen (ONE, Pushkin Press)

Sunjeev Sahota (UK)                                        The Year of the Runaways (Picador)

Anne Tyler (US)                                              A Spool of Blue Thread (Chatto & Windus)

Hanya Yanagihara (US)                                   A Little Life (Picador)

On winning the Man Booker Prize, an author can expect international recognition, not to mention a dramatic increase in book sales. Last year’s winning novel, The Narrow Road to the Deep North by Richard Flanagan, has sold 300,000 copies in the UK and almost 800,000 worldwide. Hardback sales of The Narrow Road to the Deep North in the week following his win eclipsed his combined BookScan sales for the previous decade. Flanagan described the experience as ‘the most extraordinary honour… you are fully aware that you are no longer standing in the same place you had been previously as a writer.

Other recent winners have included Hilary Mantel (2012 and 2009), whose Wolf Hall and Bring Up the Bodies have been adapted into award-winning adaptations on stage and screen, and Julian Barnes (2011), whose The Sense of an Ending will soon be adapted for film. Other winning novels that have gone on to have second or third lives as stage and screen adaptations include Schindler’s Ark (directed by Steven Spielberg as Schindler’s List), The Remains of the Day and The English Patient.

This is the second year that the prize, first awarded in 1969, has been open to writers of any nationality, writing originally in English and published in the UK. Previously, the prize was open only to authors from the UK & Commonwealth, Republic of Ireland and Zimbabwe.

First awarded in 1969, the Man Booker Prize is recognized as the leading award for high quality literary fiction written in English. Its list of winners features many of the giants of the last four decades: from Salman Rushdie to Margaret Atwood, Iris Murdoch to JM Coetzee.

The winner of the 2015 Man Booker Prize was chosen from 156 entries, including 18 called in by the judges.

· For the Man Booker Prize, UK publishers may submit novels written in English and published in the UK between 1 October 2014 and 30 September 2015. The number of books a publisher can submit will depend on that publisher’s inclusion in longlists over the previous five years, as follows:

· 1 submission – publishers with no longlistings

· 2 submissions – publishers with 1 or 2 longlisting(s)

· 3 submissions – publishers with 3 or 4 longlistings

· 4 submissions – publishers with 5 or more longlistings

This means that the number of submissions for each publisher may change year on year. The rule that allows submission of any new title by an author who has previously been shortlisted for the Booker (pre-2002) or Man Booker Prize remains.

In addition, the judges ‘call in’ a number of novels each year: in addition to their main submission, a publisher may submit a list of up to five titles for consideration, accompanied by a justification from the editor. The judges are required to call in no fewer than eight and no more than 12 of these titles. The judges are also permitted to call in other books published within the requisite dates, even if the book has not been submitted through any other route.

For a look back at this year’s prize, a full history of the prize including previous winners, shortlisted authors and judges, listen to the Man Booker Prize Podcast series or watch the Man Booker Prize vloggers on YouTube, and to learn more about the prize’s history and share your thoughts online, visit: www.themanbookerprize.com. Continue reading