Helzberg Diamonds Presents New Collection, TRULY Zac Posen

Helzberg Diamonds presents TRULY™ Zac Posen, a new collection of wedding jewelry from designer Zac Posen. Known for taking what is classic and elegant and giving it a contemporary flair, the New York City-based designer (and Project Runway judge) now brings this same approach to a sophisticated collection of engagement rings and wedding bands. (See the collection on helzberg.com or by visiting Helzberg stores nationwide.)ZPHero

This fashion-forward collection redefines today’s style and offers women everywhere access to luxurious designer wedding jewelry.” said Beryl Raff, Chairman and CEO of Helzberg Diamonds.

The artisanal collection of designs features classic, art deco and modern looks, each set with a signature yellow gold finger rest inside the shank of the engagement ring. Each ring coordinates with a matching band to complete the look. This collection is designed for the bride who desires the perfect mix of modern American glamour and timeless, romantic femininity.

I’m excited to be introducing my Truly Zac Posen Collection for Helzberg Diamonds. Truly is my love note to a bride on her most beautiful day. Here’s to love!” said Posen.

Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement and wedding rings, precious gems and watches. Helzberg Diamonds is based in North Kansas City, Mo., and is a subsidiary of Berkshire Hathaway Inc. For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit Helzberg.com.