Nestlé Nespresso SA Introduces George Clooney As New U.S. Brand Ambassador

Partnership and Multi-Channel Marketing Campaign Spotlight Nespresso’s Quality Coffee Credentials and Sustainability Efforts; Encourage Americans to “Experience a cup above”

This is the 1st U.S. TV commercial for Clooney and the 10th TV commercial internationally.

Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, has announced that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, Clooney will be featured in Nespresso’s new integrated marketing campaign in the U.S., which brings to life Nespresso as “a cup above” across television, print and digital advertisements, a partnership web film, social media and a dedicated microsite. The campaign will also run in Canada. This is the first branded television advertising campaign in North America to feature Clooney.

George Clooney on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

George Clooney on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 62 countries and has more than 10,500 employees. In 2014, it operated a global retail network of over 400 exclusive boutiques.

Extended Partnership to the U.S. Solidifies Clooney as Global Ambassador for Nespresso

As Nespresso’s U.S. brand ambassador, Clooney will share with American consumers Nespresso’s heritage of quality coffee, innovative design, leading sustainability and customer service. Clooney has been a long-term partner with the brand in Europe and other international markets, charming fans and coffee aficionados in broadcast and print campaigns since 2006. He also serves as a member of the Nespresso Sustainability Advisory Board, collaborating on ideas and solutions towards improving the lives and futures of coffee farmers.

We are thrilled that George Clooney is expanding his relationship with Nespresso by becoming the new U.S. brand ambassador. We are very proud of the work we have done together and we look forward to extending the partnership to bring our brand story and high quality, sustainable coffee to more and more people in the U.S.,” said Guillaume Le Cunff, President, Nespresso USA and member of the Nespresso Sustainability Advisory Board.

Danny DeVito on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

Danny DeVito on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

In the 30- and 60-second television ads, Clooney dressed in a war General costume is in a movie studio commissary lined up for coffee where he meets Danny DeVito, wearing a Napoleon costume. Danny is pouring himself a coffee from an antiquated coffee pot while George brews himself a fresh Nespresso. Danny, and various other characters in costume, is intrigued with George’s coffee selection and proceeds to ask Clooney to introduce him to Nespresso. Clooney, in his characteristic wit and charm, agrees to train Danny in the art of good taste – from his coffee selection to the beauty of tango dancing to a finely tailored suit. In the end, George himself is even impressed. Through their entertaining and comedic interplay, Clooney and DeVito demonstrate how everyone can “Experience a cup above.”

Danny DeVito, with supporting actor, Helena Mattsson, on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

Danny DeVito, with supporting actor, Helena Mattsson, on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

The statement is an invitation into Nespresso’s elegant lifestyle and the company’s commitment to deliver the highest quality sustainable Grand Cru coffees to its consumers. Only 1-2 percent of the world’s coffee crops match the brand’s strict quality requirements and aroma profiles. Continue reading

Travel Alert: ZERO HALLIBURTON, Inc. Introduces the GEO Aluminum 2.0 Luggage Collection

ZERO HALLIBURTON‘s best-selling aluminum series, The GEO Aluminum, has recently been updated and now includes new features like recessed Drawbolt Latches that feature TSA-Accepted Combination Locks, Stain-Resistant Signature Linings, and a reinforced Sealed-Gasket Frame. Besides classic Silver and Black, there is a striking new third color that is being introduced: Bronze. The two largest Spinners, the ZRG228 and the ZRG230, will also include a premium Neoprene Luggage Cover for quick identification and additional protection of the exterior.

Travel in Style (PRNewsFoto/Zero Halliburton, Inc.)

Travel in Style (PRNewsFoto/Zero Halliburton, Inc.)

According to Mr. Atsushi Osaki, President of ZERO Halliburton, Inc., “The new GEO Aluminum 2.0 addresses the needs of today’s traveler: it is quite functional with exceptional organization and packing capacity; it is extremely durable and offers the ultimate protection of your belongings while traveling. In regard to design, ZERO HALLIBURTON‘s new GEO Aluminum 2.0 is one of the most aesthetically attractive cases on the market. Travelers who carry the new GEO Aluminum 2.0 will definitely feel both rewarded and empowered.”280495 (2)

ZERO HALLIBURTON‘s NEW GEO Aluminum 2.0 Luggage Collection is is available in seven sizes, ranging from the International Carry-On 4-Wheel Spinner Travel Case to the 30″ 4-wheel Spinner Travel Case. Prices range from $750 to $1,300; and sold at the ZERO HALLIBURTON Flagship Store in New York City and at the finest specialty luggage and department stores throughout the world.

2015 Holiday Gift Guide: Moda Operandi Launches The 2015 Holiday Collection

Collection Includes Expanded Range of Extravagant and Over-the-top Gifts for All Ages

Moda Operandi Has Established A Retail Renaissance Where The Time-Honored Institution Of Luxury Meets An Innovative Point Of View On Fashion.

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The legendary Neiman Marcus Christmas Book has some competition this season. And although Moda Operandi doesn’t have the decades-old pedigree of The Christmas Book, it easily competes with it when it comes to opulent gifts and luxurious experiences. Moda Operandi, the first online luxury retailer to provide consumers access to the full collections of top designers directly from the runway, announces the launch of their 2015 Holiday Collection.

Featuring one-of-a-kind items and once-in-a-lifetime experiences, the assortment of extraordinary gifts is curated to appease even those with the most discerning taste. (The holiday campaign was shot by renowned British photographer Steve Hiett who regularly shoots for Vogue Italia, Numero, and Elle France. )gift_guide_ed23_011 copy

Every holiday season, I look forward to selecting gifts for my nearest and dearest,” said Lauren Santo Domingo, Moda Operandi Co-Founder. “One could argue the sentiment and sense of creativity that goes into a selecting a gift can be a chore. But between our stylists and our collection of gifts, Moda Operandi can make (almost) everyone’s wish list a reality.”gift_guide_ed24_011 copy

Moda Operandi’s gift collection is priced from $20 to $5 million and is available to shop on the site and in the London Mews, 32 Grosvenor Crescent Mews, Belgravia boutique. Items and one-of-a-kind experiences available in the collection include:


The 2015 Moda Operandi Holiday Collection campaign photographed by Steve Hiett. (PRNewsFoto/Moda Operandi)

The 2015 Moda Operandi Holiday Collection campaign photographed by Steve Hiett. (PRNewsFoto/Moda Operandi)

Buccellati Diamond Engagement Ring & Party: In addition to selecting a diamond ring from the brand’s celebrated collection of fine jewelry, the happy couple will have the opportunity to host a lavish engagement party at the exclusive Buccellati Club in New York.
Bespoke Playlist by Steve Aoki on Goldgenie iPod: This incredible, all-encompassing experience is a once-in-a-lifetime opportunity to spend a weekend in Las Vegas including a meet-and-greet session, dinner at his VIP table at the Hakkasan nightclub, and a personally-curated playlist on a 24K gold-plated iPod by GoldGenie IPod.gift_guide_ed26_138 copy
The “One-Hit Wonder” Experience: Your chance to record a song with Grammy Award-winning hitmaker and songwriter Dallas Austin, who has collaborated with Michael Jackson, Madonna, Mick Jagger and others.
Custom Children’s Super Kart: Have a custom-made children’s car built by Jason Castriota of Skylabs, who has helped shape designs for the likes of Ferrari and Maserati.
Kiki de Montparnasse Love Suite Experience: An exclusive collaboration between the five star resort in Alpina Gstaad, Switzerland and the beloved luxury fashion brand in New York. This package provides couples with a private retreat and includes a shopping spree, personalized lingerie set, spa treatment, and a seven-course dinner at hotspot Megu.gift_guide_ed25_056 copy
Private Casamigos Mixologist Package: You and eight guests enjoy a night filled with Casamigos cocktails and fine food with an expert mixologist and world-renowned chef, brought straight to your door.
2015 World Snow Polo Championship in Aspen: A collaboration between Moda Operandi and the St. Regis to provide exclusive access to the 2015 World Snow Polo Championship in Aspen and a luxurious 5-night stay at the St. Regis Aspen Resort. Not only does the package provide access to the polo matches, it also includes polo lessons with international polo star and St. Regis Connoisseur, Nacho Figueras at the Aspen Valley Polo Club, two sixty minute massages at the Remede Spa, two Aspen Snowmass lift tickets, and dinner for two at the Chefs Club by Food & Wine.

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A made-to-order Goldgenie 24K Gold Racing Bicycle
Bayco 24 cts Emerald and Diamond Ring
Jamie Clawson made to order Resin-Coated Python Leather Surfboard
Savelli Geneve Limited Edition Mobile Phone with 3 cts Emeralds, 18K Rose Gold
Jewelry and home decor by Simon Teakle, Baccarat, and Buccellati
FINE JEWELRY: Exquisite pieces from Buccellati, Irene Neuwirth, Nam Cho, Sutra and Nina Runsdorf

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FOR THE GENTLEMAN: Playful cufflinks from Deakin & Francis, Cedes Milano Traveling Shaving Set and exclusive Python Leather Surfboard and Dartboard from Jamie Clawson

FOR THE KIDS: Personalized Christmas Wish Pillow from Julia B. Couture, Back at the Ranch cowboy boots, life-size Hansa stuffed animals, and a Bulldozer Bed by Imobili

FINE ART: A private collection of contemporary artists, including names such as Jean-Michel Basquiat, Damien Hirst, Andy Warhol, and Cindy Sherman.

Our client is dynamic–there is always a demand for us to curate more than clothing for her and the holiday season is no exception,” said Deborah Nicodemus, Moda Operandi CEO. “Our international stylist team offers the ultimate in bespoke luxury shopping services, ensuring each and every detail is perfect; from the selection of the item down to the perfectly-tied bow.”

For the Holiday season, Moda Operandi will be partnering with the iconic St. Regis New York hotel, placing service buttons in three suites, for the ultimate luxury experience. Guests staying in the Presidential, Royal, and Imperial suites will have 24/7, direct access to a Moda Operandi stylist to source, wrap, and deliver the perfect gift. Not in New York? The Moda Operandi stylist team is global and available for all wishlists. Contact to discover more.

The Holiday 2015 Collection is available to shop online at

About Moda Operandi
Moda Operandi is the only place to preorder looks straight from the unedited runway collections of the world’s top designers–months before they are available anywhere else. But for those who just can’t wait? Moda Operandi Boutique offers an expertly curated selection of in-season items from both established and emerging designers, ready to ship now. In homage to the history of couture, Moda Operandi offers a bespoke shopping experience that includes unprecedented access to your favorite designers and hand-selected recommendations from personal stylists. For more information visit

Beauty & Grooming: MopTop Haircare Announces New Products, New Business Relationship

280038MopTop, Inc., an award-winning natural haircare line known for its nourishing shampoos, conditioners, and stylers, launches two new products – MopTop® Co-Wash Cleansing Conditioner and MopTop® Mongongo Oil.

Founded in 2005 by Kelly Foreman, MopTop, Inc. is a global company of award-winning hair care products manufactured in Texas. MopTop is dedicated to providing the finest natural hair care products for all ages, ethnicities, and hair textures, to invigorate confidence and embrace natural beauty.279970

The MopTop® Co-Wash Cleansing Conditioner is an oasis in the desert for the “No ‘Poos” (those who do not use shampoo) or for those with extra-dry hair. The Co-Wash is a conditioner that is used in lieu of a shampoo, and the friction used to work the product into the hair works to both moisturize and clean hair and scalp, without drying hair out. This product is ideal to clean and condition for second- and third-day hair that is wavy, curly, or kinky in texture.

The MopTop® Mongongo Oil is a decadent oil infused with mongongo, a nutty oil rich in protein and Vitamin E, that penetrates the hair follicle to repair hair cells, help retain strength and elasticity, and shield hair from the elements. It has the versatility to act as a styler or a finisher while adding shine and moisture, smoothing fly-aways and frizzies, and can be used as a sealer after styling. This product does not have thermal protection and should not be used for flat ironing. It can be used with leave-ins, custards, or gels to hydrate, regenerate, and restructure hair.

Our Co-Wash and Mongongo Oil are great additions to our natural line and we’re excited to bring these products to market,” said Foreman. “The ‘no poos’ have been pretty vocal about having more options to freshen up their hair without drying it out, and our Co-Wash does just that. There has also been a demand for a finisher that could both add shine and manage frizzy ends. We’re thrilled to give the people what they want!

MopTop also announced a developing partnership during 3rd Quarter 201515 with United Natural Foods, Inc. (UNFI), a leading national distributor of organic and personal care products. UNFI is now selling the MopTop natural haircare line through their natural retail channels in the Mid-Atlantic and Northeast territories.


This Holiday Season, Macy’s Celebrates PEANUTS As The Retailer Partners With The Iconic Entertainment Brand In Celebration Of Its 65th Anniversary And The 50th Anniversary Of The Holiday Classic, “A Charlie Brown Christmas”

This November, the PEANUTS® gang takes center stage at Macy’s for the holiday season in celebration of their 65th anniversary and the golden anniversary of the classic holiday animated special, “A Charlie Brown Christmas.” A collaboration that is sure to delight generations of fans who have grown up with PEANUTS beloved characters and stories, this holiday season at Macy’s, the world-famous characters will be showcased with a collectible plush and exclusive themed merchandise as inspiration for Macy’s famed holiday windows and via a new float in the 89th Annual Macy’s Thanksgiving Day Parade®.

Snoopy Plush at Macy's This Christmas

Snoopy Plush at Macy’s This Christmas

Together Macy’s and PEANUTS have a long history of entertaining generations of fans, dating back to the first-ever Snoopy balloon in the 1968 Macy’s Thanksgiving Day Parade,” said Amy Kule, group vice president, Macy’s Parade & Entertainment Group. “This year, we are celebrating the milestone anniversaries of this American treasure by putting Peanuts and its beloved characters front and center during the holidays at Macy’s, with featured roles in a host of our most beloved holiday traditions – from our collectible plush and animated holiday windows to our iconic Thanksgiving Day Parade.macys_on_black_se_8540

Peanuts and Macy’s are two brands that are essential to celebrating the holidays – it just isn’t the holiday season until you see Snoopy soar down the streets of Manhattan in the Macy’s Thanksgiving Day Parade and watch Charlie Brown decorate his pathetic tree in ‘A Charlie Brown Christmas,’” said Leigh Anne Brodsky, managing director of Peanuts Worldwide. “This year, as we celebrate the 50th anniversary of ‘A Charlie Brown Christmas,’ that connection will be even stronger as Snoopy and his sister, Belle, star as the collectible plush package and the Peanuts gang is featured in Macy’s windows around the country.”

Kicking off the holiday celebration will be PEANUTS iconic beagle Snoopy, who will serve as the 2015 Macy’s Holiday Ambassador. Starting Nov. 2, an exclusive Snoopy collectible plush featuring his sister Belle will be available at more than 600 full-line Macy’s stores and on The huggable plush features Snoopy dressed in a warm holiday hat and vest along with a bonus backpack clip of his sister Belle. For two decades, Macy’s collectible plush program has featured some of the most recognizable characters in history. Selected to highlight the family fun and excitement that awaits shoppers at Macy’s stores during the holiday season, Snoopy makes his fifth appearance as the Official Holiday Ambassador. The Snoopy plush will be in stores through the end of the holidays and will be available for $15.95. As part of his duties as Holiday Ambassador, Snoopy will be featured in a host of holiday collateral at Macy’s, including posters and custom-designed shopping bags distributed nationwide throughout the holiday season. In addition, Snoopy cold-air inflatable balloons will adorn marquee entrances at Macy’s flagships in New York City and San Francisco, and he will be a featured character at a series of in-store special children’s events from coast-to-coast. Continue reading

The Elton John AIDS Foundation Awards $4.4 Million in New Grants

New EJAF Grants Challenge HIV Criminalization Laws, Address The Needs Of Vulnerable Homeless Youth, And Increase Access To Clean Needles For Injection Drug Users

Join Us In Speaking Out, Taking Action, And Contributing To Our Efforts To Achieve A World Without AIDS.” – Scott Campbell, EJAF’s Executive Director

The Elton John AIDS Foundation (EJAF), a leader in the global effort to end AIDS, has announced a new series of grants totaling $4.4 million to support organizations fighting the HIV/AIDS epidemic in critical and innovative ways. The Foundation is renewing 16 grants and funding nine new organizations to scale up programs that address societal trends driving the HIV/AIDS epidemic. This is one of EJAF’s largest grant cycles to date.

Elton John AIDS Foundation logo (PRNewsFoto/Elton John AIDS Foundation)

Elton John AIDS Foundation logo (PRNewsFoto/Elton John AIDS Foundation)

To most people, the Elton John AIDS Foundation (EJAF) is primarily known for its renown (and-hard-to-get-into) annual Oscar Night Viewing Party/Benefit Gala in Hollywood. But it’s one of the driving force in the fight against HIV and AIDS throughout the world. The Foundation believe that AIDS can be beaten. As such it act on that belief by raising funds for effective programs and policies, and also by speaking out with honesty and compassion about the realities of people’s lives. Sir Elton John created EJAF over twenty years ago, first in the United States in 1992 and then in the United Kingdom in 1993. Through hard work and with the help of our network of kind, amazing, creative, and generous friends and supporters, the two foundations together have raised more than $349 million over the past two decades to combat stigma, prevent infections, provide treatment and services, and motivate governments to end AIDS. The U.S. foundation focuses its efforts on programs in the United States, the Americas, and the Caribbean, while the U.K. foundation funds HIV-related work in Europe, Asia, and Africa.

For more than 20 years, the Elton John AIDS Foundation has been committed to confronting the HIV/AIDS epidemic where it exists,” said EJAF Founder Elton John. “Our newest round of grants supports exciting and innovative projects addressing transgender health, homeless LGBT youth, the continued criminalization of HIV-positive people, and the syringe services for people who inject drugs. We also remain focused on increasing access to HIV prevention, treatment, and care for all.”

Included in this wide-ranging cohort of grantees, EJAF is also renewing its commitment as a founding partner of the Syringe Access Fund and will award $2 million over two years to reduce injection-related transmissions of HIV. This award builds on the $2.5 million investment the foundation made in 2013 and 2014 for services that aid people who inject drugs.

Our grantees are on the front lines of the epidemic,” said Scott Campbell, EJAF’s Executive Director. “As one of the largest funders in the world dedicated to ending AIDS, we are committed to making real-time investments that address the latest trends in the epidemic and also providing ongoing support for the tried and true strategies that improve access to healthcare and ensure basic human rights for people most affected by the epidemic.”


Bold projects by Equality California Institute and The Williams Institute in California to change discriminatory state laws enacted during the HIV panics of the 1980s that criminalize HIV transmission;

A new national survey by the University of Chicago to document the numbers and needs of homeless youth – especially homeless LGBT youth, who are at increased risk of HIV/AIDS;

A program run by Garden State Equality to improve transgender people’s adherence to HIV treatment in New Jersey;

A project by Immigration Equality in New York City that provides much-needed, high quality legal services to people with HIV caught up in the U.S. immigration system; and

Increased support for programs by the National Black Justice Coalition to identify and cultivate the next generation of young Black LGBTQ leaders and engage them in the effort to end HIV/AIDS.

For more information and for a complete list and descriptions of EJAF’s 2015 grantees, please visit

American Airlines is the official sponsoring airline of the Elton John AIDS Foundation.

Luke Bryan to Kick Off 125th Salvation Army Red Kettle Campaign with LIVE Halftime Performance During Dallas Cowboys 2015 Thanksgiving Day Game

Over $2 Billion Raised Since Dallas Cowboys And The Salvation Army Joined Forces 19 Years Ago

Luke Bryan to Kick Off 125th Salvation Army Red Kettle Campaign with LIVE Halftime Performance During Cowboys Thanksgiving Day Game

Luke Bryan to Kick Off 125th Salvation Army Red Kettle Campaign with LIVE Halftime Performance During Cowboys Thanksgiving Day Game

Country music star Luke Bryan will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game against the Carolina Panthers on Thanksgiving Day, November 26, kicking off The Salvation Army’s annual Red Kettle Campaign. The nationally televised halftime performance marks the 19th year the Dallas Cowboys have partnered with The Salvation Army to launch the iconic annual campaign, which raises millions of dollars throughout the holiday season. Donations help provide meals and shelter for families and Christmas toys for millions of children, in addition to numerous other social services programs year-round, such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance.

From its humble beginnings as a Salvation Army captain’s start-up program in 1891 in San Francisco, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. It provides toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round. As part of the campaign, more than 25,000 Salvation Army volunteers throughout the country ring bells and solicit donations to the Red Kettles.

Luke Bryan was joined by Charlotte Jones Anderson, Lt. Col. Ron Busroe and the Dallas Cowboys cheerleaders before his concert in Dallas to announce that he will kickoff The Salvation Army Red Kettle Campaign with a halftime performance during the Dallas Cowboys Thanksgiving Day game.

Luke Bryan was joined by Charlotte Jones Anderson, Lt. Col. Ron Busroe and the Dallas Cowboys cheerleaders before his concert in Dallas to announce that he will kickoff The Salvation Army Red Kettle Campaign with a halftime performance during the Dallas Cowboys Thanksgiving Day game.

The Red Kettle Campaign runs from Thanksgiving Day through Christmas Eve and is the largest and longest-running fundraiser of its kind. It raised $144.7 million last year alone, with more than $2 billion raised since the Dallas Cowboys Thanksgiving Day partnership began in 1997. For the second year, this campaign will include an invitation for donors to share their reasons for giving on social media, and Luke Bryan will add his own #RedKettleReason.

Luke Bryan shares his #RedKettleReason, “Because I want my kids to know Christmas is a time to give"

Luke Bryan shares his #RedKettleReason, “Because I want my kids to know Christmas is a time to give”

The Red Kettle Kickoff Halftime Show has been nationally televised for all of its 19 years, reaching millions of viewers with the campaign’s message. Bryan is the newest addition to a list of Red Kettle Kickoff celebrity halftime performers, including Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.

In addition to giving online or to the traditional bell ringers that will be stationed at retail locations across the country, supporters can donate through the Army’s text-to-give program. By texting the word “KETTLE” to 80888, donors can send $10 to the Red Kettle Campaign. Continue reading