October 1 marks the beginning of Breast Cancer Awareness Month, and Cook for the Cure®, a partnership between KitchenAid and Susan G. Komen®, is offering a number of ways for cooks and foodies to help support the fight against breast cancer.
“KitchenAid is proud of our 14-year long partnership with Komen, and the tremendous success we’ve shared in raising awareness for this important cause,” notes Beth Robinson, senior manager of brand experience for KitchenAid. “As of this year, we’ve raised over $10 million for Cook for the Cure, and we continue to explore new ways to keep cooks engaged with the cause.”
10,000 Cupcakes, One Great Cause
On October 1, the brand will launch a new social media-based program called 10,000 Cupcakes, One Great Cause that encourages cooks to whip up a cupcake recipe, snap a picture of the finished product and share it on Twitter or Instagram using the hashtags #10000cupcakes and #donate. For of the entire month of October, KitchenAid will donate $1 for each and every cupcake photo that’s shared up to $10,000. Program details will be available here on October 1: http://cookforthecure.kitchenaid.com/10000cupcakes
Cook for the Cure Collection
The Cook for the Cure product collection from KitchenAid is expanding with new products, including a ceramic bowl for the 5-quart stand mixer. The white bowl is decorated with light and dark pink polka dots, adding a cheery splash of color to the kitchen. The bowl features a convenient pouring spout, is dishwasher and microwave safe and is available for $99.99. In addition, the brand recently unveiled 7- and 11-piece cutlery sets that will be available in Raspberry Ice, a bold and bright shade of pink, for a limited time only. The cutlery sets are constructed with high quality, German manufactured steel that undergoes a precise ice-hardening treatment, which uses a series of heating and cooling patterns to strengthen corrosion resistance and flexibility.
Suggested retail prices are $799.99 for the 7-piece set and $1,199.99 for the 11-piece set, and both will be available from October 1 to October 31. Lastly, KitchenAid launched a Cook for the Cure® cookbook, filled with more than 110 recipes and culinary inspiration for cooks. The book will be available October 1 on Amazon.com and retails for $19.99. The larger Cook for the Cure product collection, which includes stand mixers, blenders, food choppers and more, is available in a variety of pink colors and can be viewed here: https://cookforthecure.kitchenaid.com/pink-collection/.
Additional ways to get involved in the program include the Pass the Plate initiative, which invites cooks to register and pass an individually numbered Villeroy & Boch serving plate that features artwork by Chef Jacques Pepin. Each time the plate is passed to a new recipient, a $5 donation is made to Komen. The plate carries a suggested retail price of $24.95 and is available at Villeroy & Boch stores or by calling the KitchenAid Experience® Store at 1-888-886-8318.
Lastly, fundraising parties are a great way to catch up with family and friends on your own schedule and in your own home. Hosts can encourage their guests to bring a donation for the cause, in lieu of a host gift, and visit CookfortheCure.KitchenAid.com to access an information kit that includes party ideas, recipes and donation gathering information.
In 2015, KitchenAid will donate $450,000 or more to Komen through the Cook for the Cure program. Product sales will not affect this donation.
Cook for the Cure® is a registered trademark of Susan G. Komen.
* Based on a 2014 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.