Launches The Principle Collection

The Exclusive Denim Collection Features Customized Styles From The World’s Leading Brands, the premier, global shopping destination for women, announces the launch of The Principle Collection. An exclusive denim line out today, The Principle Collection is comprised of 15 unique styles, each created in partnership with a top denim brand in the industry. 
Working with over 1,000 brands worldwide, offers women in 165 countries an assortment of ready-to-wear and accessories with fast, free global shipping worldwide and free returns in the U.S. and Canada.

Shopbop Logo.  (PRNewsFoto/

Shopbop Logo. (PRNewsFoto/

Launched over 15 years ago as a denim-centric online boutique, today Shopbop continues to be a go-to resource for the most coveted denim brands worldwide, with over 1,000 jeans currently on site. The Principle Collection was born out of this extensive knowledge of the denim category and obsession with finding the perfect fit. Working closely with designers from leading labels to customize everything from silhouettes and washes to tailoring and hardware, Shopbop presents a highly curated and beloved range of styles and fits that comprise the modern dream denim wardrobe.

Ranging in price from $98 to $345, the Principle Collection features:
– 3×1 High Rise Cropped Micro Flare
– AG High Rise Ankle Skinny
– Blank Denim Vegan Leather Ankle Skinny
– Citizen of Humanity “Girlfriend” Slim Slouchy
– Current/Elliott Boyfriend Jean
– FRAME Paperbag Waist Wide Leg
– J Brand Trouser Jean
– McGuire Mid Rise Patch Pocket Flare
– MiH High Rise Super Flare
– MiH Petite High Rise Super Flare 
– MOTHER Straight Leg
– Paige Mid Rise Slim Bootcut
– Paige Petite Mid Rise Slim Bootcut
– Rag & Bone/Jean Pencil Leg Straight

R13 Mid Rise Skinny

One key element in the collection is the standardization of rises throughout the line, with all mid-rises at 9.8″ and high-rises at 10.8″. This simplistic approach allows the Shopbop girl to know her preference after trying her first pair, even if she’s purchasing across brands. In addition, special tweaks were made to pre-existing cult-favorite styles to optimize fit, including an updated ankle length on the Blank Denim Vegan Leather Ankle Skinny to avoid bunching at the hem and giving the Paige Mid-Rise Slim Bootcut a slimmer, ultra-flattering cut. Two silhouettes, the Citizens of Humanity “Girlfriend” Slim Slouchy and the FRAME Paperbag Waist Wide Leg, are completely new introductions for the brands while MiH offers their first-ever petite option, the Petite High Rise Super Flare.

With over 15 years of working with the top denim designers in the industry and a history of discovering new brands, we recognized an opportunity to combine our experience in the category with our deep knowledge of the Shopbop customer,” says Darcy Penick, Chief Merchandising Officer, Shopbop. “By focusing on how she shops for jeans and her preferences–and identifying the most standout qualities from some of our favorite brands– The Principle Collection offers customized pairs that particularly appeal to our shopper’s wardrobe needs and that she won’t find anywhere else.

The Principle Collection‘s signature silhouettes are available year round, with special seasonal washes and extensions planned for the future. Shopbop offers 24/7 customer service in multiple languages, fast, free global shipping and free returns in the U.S. and Canada as well as Amazon Prime benefits for members who order within the U.S. (Shopbop is part of the Inc. group of companies.)