Leading hair care manufacturer Creme of Nature® is partnering with Look Good Feel Better for an informative Breast Cancer Awareness Month campaign through the end of October. Look Good Feel Better is a free non-medical, national program dedicated to improving the self-esteem and quality of life of people undergoing cancer treatment. The campaign will include launching a limited-edition Creme of Nature with Argan Oil from Morocco Pink Perfect Edges; Breast Cancer Awareness walks in St. Louis, New York City, Jacksonville, Chicago and Atlanta; and a “Wear Pink Fridays” social media campaign, encouraging fans and consumers to pledge to wear pink on a Friday in October and post a photo using the hashtag #CourageousBeauty.
Creme of Nature’s Argan Oil from Morocco Pink Perfect Edges — a hair gel infused with Argan Oil that helps to control and hold down edges, without flaking, while moisturizing and adding Exotic Shine™ to the hair — will be available for purchase in October with a portion of its proceeds benefiting Look Good Feel Better.
The Look Good Feel Better program offers women step-by-step makeover sessions led by cosmetology professionals. The free two-hour, hands-on workshop includes a 12-step skin care and makeup lesson, information on nail care techniques, and advice on how to deal with hair loss, including tips on the use of wigs, hairpieces, turbans, scarves, and other accessories.
The Look Good Feel Better program is open to all women with cancer who are undergoing treatment. Since its inception, Look Good Feel Better has served more than 900,000 women with cancer, and the cosmetic industry has donated more than $188 million in product and financial support. Each year, Look Good Feel Better serves approximately 50,000 women in more than 15,000 workshops offered nationwide, delivered by 6,000 volunteers, as well as offering online and virtual services and support.
The brand’s observance of Breast Cancer Awareness Month will be highlighted with participation in five walks throughout the US, where Creme of Nature staff will walk with Breast Cancer Awareness supporters and donate supplies:
- October 3, St. Louis – The Breakfast Club Inc.’s Sista Strut Breast Cancer Awareness Walk. Sign up here
- October 18, New York City – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
- October 18, Washington, DC – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
- October 24, Chicago, IL – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
- October 24, Jacksonville, FL – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
As part of Creme of Nature’s continued support, the brand will match up to $2500 raised by each Creme of Nature team of staff, beauty bloggers and consumers in each city. Fans and consumers can sign up to walk with the Creme of Nature team in their city at http://cremeofnature.com/nature/courageous_beauty.html and stay tuned to Creme of Nature’s Twitter (@cremeofnature), Facebook (facebook.com/cremeofnature) and Instagram (instagram.com/cremeofnature) accounts for more information on signing up.
“Creme of Nature is honored to support these incredible organizations and the phenomenal women that they serve,” said Teneya Gholston, Creme of Nature’s Director of Marketing. “We are now in our fifth year of partnership with Look Good Feel Better, and our first year supporting The Breakfast Club and American Cancer Society with the Breast Cancer Awareness walks, and the heroism and stories of survival continue to inspire us. Our brand is committed to helping women feel beautiful and more confident, and we consider it a privilege to celebrate the beauty and courage of all women.“
Creme of Nature will be supporting Look Good Feel Better via a social media campaign using the hashtag #CourageousBeauty. The brand will donate $1 to Look Good Feel Better for every photo posted to social media of fans and consumers wearing pink on Fridays in October using the hashtag #CourageousBeauty. Creme of Nature has also included a link to the Look Good Feel Better website on cremeofnature.com and is circulating promotional materials such as pamphlets and posters to the public at key events.
Trusted for more than 30 years with salon professionals and consumers, Creme of Nature, owned by Revlon, is a leading brand of ethnic hair care products. For more information, visit www.cremeofnature.com or follow the brand on Twitter (@cremeofnature), Facebook (facebook.com/cremeofnature) and Instagram (instagram.com/cremeofnature).