FIRST-OF-ITS-KIND PRODUCT WILL DEBUT THIS WEEKEND AT FOLSOM STREET FAIR IN SAN FRANCISCO
San Francisco’s Folsom Street Fair, hailed as “the world’s biggest leather event,” will get even bigger this weekend with the world premiere of Tom of Finland condoms from ONE®. The special edition condoms, with foils featuring 24 of the late artist’s original drawings, are packaged in ONE’s signature round wrappers and are available in two popular ONE® product styles – Super Sensitive(TM) and Legend(TM) – in 12-packs, 24-packs, and bowls of 100 from www.onecondoms.com/tof.
The new Tom of Finland condoms will also be available for sale at the Foundation’s exhibit booth at the Folsom Street Fair on Sunday, September 27.
The Tom of Finland condom line is part of a series of collaborations between ONE® and prominent artists who are committed to using their work to promote sexual health and other causes. Gay and bisexual men are more severely affected by HIV infection than any other group in the U.S. Yet, according to the Centers for Disease Control, only 16 percent of men report consistent use of condoms when having sex with other men.
Tom of Finland (Touko Laaksonen, Finnish, 1920-1991) is widely considered the most influential creator of homoerotic art. Now, through an exclusive partnership between ONE® and Tom of Finland Foundation, condom wrappers featuring his internationally renowned work will help promote safer sex.
A portion of all sales of the condoms will support the Foundation in its mission to preserve the artist’s legacy and protect the work and careers of erotic artists worldwide.
“Our partnership with Tom of Finland Foundation is a natural fit for ONE, a brand committed to art and self-expression,” said Davin Wedel, president and CEO of Global Protection Corp., parent company of ONE®. “The iconic, provocative artwork of Tom of Finland embodies the strength and boldness we strive for in all of our products. It’s truly an honor to bring his work to life in this innovative way.“
Tom of Finland established the Foundation in 1984 with his partner, Durk Dehner, who serves as its president today. Dehner noted that during the 1980s, at the height of the AIDS crisis, the artist began including condoms in his drawings to help curb the epidemic.
“The ONE brand shares the Foundation’s commitment to promoting healthier attitudes about sexuality,” said Dehner. “Tom of Finland was dubbed ‘the Michelangelo of safe sex,’ promoting sexual health, particularly among gay men.“
Launched in 2004, ONE® strives to increase condom usage and facilitate conversations about sexual health through state-of-the-art design and manufacturing, customer engagement, and social responsibility. A leading brand of premium condoms and lubricants, ONE® is distinctive with its signature round shape and unique, impactful artwork. ONE® is a member of the Global Protection Corp.(®) family of sexual health products. Join their community at onecondoms.com because Together, We Are One.
The Tom of Finland Foundation is a nonprofit organization and Educational Archive, co-founded by Tom of Finland (Touko Laaksonen) and Durk Dehner in 1984. It is supported by donations from the public, fundraising events, dues from its membership programs and commercial applications of Tom’s art.
Tom of Finland Foundation‘s mission is to protect, preserve and promote the works of Tom of Finland and his fellow erotic artists. The Permanent Collection houses more than 1,500 original works by Tom and another 2,000 works by hundreds of other artists, and the archives, with well over 100,000 images, documents, and records, together comprise the world’s largest repository of erotic art. More information: tomoffinlandfoundation.org.