Movado Gears Up For A Dynamic Fall 2015 Season

Introducing New Brand Ambassador Alexandra Daddario And A Re-Launch Of Movado.com

The Movado Group, Inc. (Movado) officially announced today that it has launched a newly designed state-of-the art website, and has named American actress Alexandra Daddario as the newest face of the Swiss watch brand. Miss Daddario joins Movado’s storied team of brand ambassadors – actress Kerry Washington and jazz legend Wynton Marsalis.

Movado Fall 2015 Ad Campaign featuring Alexandra Daddario (PRNewsFoto/Movado Group, Inc.)

Movado Fall 2015 Ad Campaign featuring Alexandra Daddario (PRNewsFoto/Movado Group, Inc.)

We are excited to announce the launch of a new website and introduce our newest brand ambassador, Alexandra Daddario,” said Mary Leach, Chief Marketing Officer, Movado Group. “The new website showcases Movado through a fresh new lens, while Alexandra will enrich and energize our marketing campaign with her multi-faceted talents.

Movado’s newest brand ambassador, Alexandra Daddario will be seen in Movado’s advertising campaign shot by fashion and celebrity photographer Yu Tsai. A rising talent, Daddario’s breakout role on the 2014-Emmy nominated HBO series True Detective drew massive critical and viral media attention and established her as a sought-after actress to cast. She most recently starred in this summer’s epic blockbuster San Andreas – the physically demanding role affirmed Alexandra’s star quality and acting versatility. Upcoming films include The Layover and The Choice.

Gearing up for a dynamic second half of 2015, Movado recently relaunched its digital flagship website Movado.com on Demandware‘s Commerce Cloud solution. With a thoroughly new modern look and feel, the new Movado.com offers a content rich and responsive site with stunning visuals that explore the world of the legendary watch brand from a fresh new perspective. Updated navigation tools and the new ‘Watch Advisor‘ help to smoothly guide customers through a seamless shopping experience. The redesigned site provides a superior solution for robust story-telling, including an exploration of Movado’s rich history and celebrated heritage. Closely aligned with Movado’s strategic vision for growth and expansion over the next decade and beyond, the new website will not only help to elevate the brand, but will also provide an improved and essential part of the consumer journey that is worthy of brand’s tag line ‘Modern Ahead of its Time.’ 

The website relaunch was done in partnership with LiveArea, The PFSWeb Agency, a Demandware LINK Premier Solution Partner.

A brand long identified with Modernism and closely associated with the performing arts, Movado has achieved a proud 134-year history of design excellence and innovation. Movado has been a major supporter of New York City Ballet, Lincoln Center for the Performing Arts, Jazz at Lincoln Center, and The John F. Kennedy Center for the Performing Arts. Additionally, Movado has supported the Miami International Film Festival, Miami City Ballet, The Joffrey Ballet, Ballet Pacifica, and the Cooper Hewitt, National Design Museum.

Movado Group, Inc. designs, manufactures, and distributes Movado, EBEL, Concord, Coach, HUGO BOSS, Lacoste, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari brand watches worldwide.

Jessica Stam Embodies Modern Hollywood Glam In Blackglama’s 2015 Campaign

Blackglama Fall 2015 (PRNewsFoto/Blackglama 2015)

Blackglama Fall 2015 featuring model Jessica Stam. (PRNewsFoto/Blackglama 2015)

Blackglama has unveiled its newest advertising campaign, which continues to evolve the brand’s focus into fashion from celebrities. For over 40 years, Blackglama has been world-renowned for providing the finest, most luxurious and exclusive ranch-raised natural black mink. Blackglama mink is distributed exclusively through American Legend Cooperative, based in Seattle, Washington, and sought after by manufacturers, retailers, and consumers globally. All Blackglama mink comes from Origin Assured™ farms.

Blackglama Logo.  (PRNewsFoto/Blackglama)

Blackglama Logo. (PRNewsFoto/Blackglama)

Each Blackglama pelt is hand selected and inspected by American Legend Cooperative’s experienced graders. To qualify as Blackglama, the pelt must be free of any imperfections on both the fur and leather. With such high criteria, less than 2% of the world’s mink population earns the exclusive Blackglama name and can bear the coveted Blackglama label. Blackglama garments also carry a label displaying a unique serial number, providing permanent identification, as well as other security features that ensure that the label is genuine—not an imitation.

1968 represented a turning point in world events and a shift in American culture. To the members of the Great Lakes Mink Association (GLMA), these turbulent times seemed a world away. Working long hours on farms throughout the upper Midwestern United States, they were busy improving and producing the world’s finest dark mink. Little did they know that their work would form the basis of a revolutionary new marketing campaign.

The GLMA ranchers hired a small New York ad agency to create awareness for the high-quality fur being produced by the farmers. Popular copywriter Jane Trahey suggested creating the brand name BLACKGLAMA. How does one advertise something as special as the dark Blackglama mink? The luster and quality of the fur doesn’t show up in a photograph, so Jane thought up a “gimmick.”

The “gimmick” was to associate Blackglama with the glamour of universally recognized and admired people. The result was brilliantly simple: a black-and-white photograph of a well-known woman wearing a Blackglama mink coat shot against a seamless grey backdrop.

The world took notice. Famous names like Judy Garland, Bette Davis, Barbra Streisand and Lauren Bacall were featured in the first year of the campaign alone, photographed by the renowned Richard Avedon. What brought it all together was the straightforward and now unforgettable tagline, “What Becomes A Legend Most?” The effect was powerful and immediate. Within two years, Blackglama was considered the most prestigious ranch black mink in the world. The campaign continued through 1994.

Blackgama 1986 - Cher

Blackgama 1986 – Cher

Since the campaign’s inception four decades ago, Blackglama has featured some of the world’s most acclaimed entertainers, including Sophia Loren, Diana Ross, Audrey Hepburn, Lauren Bacall, Marlene Dietrich, Elizabeth Taylor, Lena Horne, Liza Minnelli and Janet Jackson. Beginning with the 2013 Carolyn Murphy campaign, Blackglama shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic.

Since 2001, the campaign has featured such supermodels as Linda Evangelista, Gisele Bündchen, Cindy Crawford, Elle Macpherson, Naomi Campbell and Elizabeth Hurley. Beginning with the 2013 Carolyn Murphy campaign, Blackglama shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic. Into the new millennium, the brand is expanding beyond dark mink to include other products that reflect the “Legendary” qualities of Blackglama.

This year, model Jessica Stam is featured in a campaign conceived by New York-based advertising and branding agency Laspata DeCaro. “In these stunning shots, Jessica represents a reinvention of Hollywood glamour that feels both timeless and relevant,” says Joe Morelli, CEO of Blackglama.

In the new campaign, the platinum blonde and crimson-lipped model is captured in a series of cinematic vignettes photographed by Rocco Laspata on location in Los Angeles. Settings include a majestic palm-lined street in Beverly Hills, a dramatic villa in Malibu overlooking the Pacific Ocean, and an alluring 1930’s supper club that references Hollywood’s golden age. Swathed in Blackglama’s 2015 collection – co-designed by Laspata DeCaro‘s Creative Director, Charles DeCaro, to align with the campaign’s visual narrative – Jessica embodies a modern-day screen goddess. The results are the very epitome of glamour.

Blackgama Fall 2014 - Hilary Rhoda  (http://www.blackglama.com/inside-blackglama/the-campaigns/)

Blackgama Fall 2014 – Hilary Rhoda (http://www.blackglama.com/inside-blackglama/the-campaigns/)

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Installations By Designer Jean Paul Gaultier At The Swarovski Kristallwelten (Swarovski Crystal Worlds) Stores Wien And Innsbruck

Jean Paul Gaultier is more in demand than ever before: Beginning on September 14 and 18, 2015 the French designer will be staging the exhibition spaces of the two Swarovski Kristallwelten Stores Wien and Innsbruck in his own inimitable manner. The result is a unique combination of art and Haute Couture. The new installations can be admired on the performance stage and in the glass bay windows of Swarovski Kristallwelten Store Wien from September 14th, and in Innsbruck in the Chamber of Wonder from September 18th.

VIENNA, AUSTRIA - SEPTEMBER 15: attends the Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

VIENNA, AUSTRIA – SEPTEMBER 15: attends the Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

Swarovski crystal fascinates people throughout the world. In 1995, on the 100th anniversary of the company’s founding, a special place opened that turned crystal into a living experience: Swarovski Kristallwelten (Swarovski Crystal Worlds). Together with the Swarovski Kristallwelten Stores Innsbruck and Wien, they collectively form D. Swarovski Tourism Services GmbH. As sparkling places of wonder, they combine art, lifestyle, and Austrian traditions with an internationally successful model for tourism.

VIENNA, AUSTRIA - SEPTEMBER 15: Jean Paul Gaultier attends the Installations by Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

VIENNA, AUSTRIA – SEPTEMBER 15: Jean Paul Gaultier attends the Installations by Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

Designers such as Philip Treacy and Marios Schwab have also recently unveiled their art in these extraordinary exhibition spaces. Carla Rumler, Cultural Director Swarovski says: “Swarovski has always had strong ties to art, culture, and design. This has led to numerous innovations. The same applies to the close cooperation we have had with Jean Paul Gaultier for many years. We are particularly pleased with the exhibition he designed especially for our Swarovski Kristallwelten Stores Wien and Innsbruck.

VIENNA, AUSTRIA - SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

VIENNA, AUSTRIA – SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

VIENNA, AUSTRIA - SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

VIENNA, AUSTRIA – SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

VIENNA, AUSTRIA - SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

VIENNA, AUSTRIA – SEPTEMBER 15: The Installations By Designer Jean Paul Gaultier at the Swarovski Kristallwelten Store Vienna on September 15, 2015 in Vienna, Austria. (Photo by Franziska Krug/Getty Images for Swarovski Kristallwelten)

For Stefan Isser, Managing Director of D. Swarovski Tourism Services GmbH, the displays by Jean Paul Gaultier in Vienna and Innsbruck are yet another mosaic piece for the Swarovski Kristallwelten Stores: “Thinking and trying out new things has been the hallmark of Swarovski for generations. The joy of playing, creating, and imparting moments of wonder has always driven us. We want to make people dream, create poetry and magic.” Continue reading

Conrad N. Hilton Foundation Announces The Creation Of A Groundbreaking, Formal Network Of Global Humanitarian Organizations: The Hilton Prize Coalition

$2 Million Grant Furthers Foundation’s Commitment to Humanitarian Issues, and Funds Two Signature Programs: The Hilton Prize Laureates Fellowship Program and Disaster Resiliency and Response Program

Foundation Also Boosts Hilton Humanitarian Prize to $2 Million to Commemorate the 20th Anniversary and Kick Off the Application Process for 2016 Nominations

The Conrad N. Hilton Foundation, one of the world’s leading Foundations working to improve the lives of disadvantaged and vulnerable people throughout the world, announced a $2 million commitment to launch the next groundbreaking force in the humanitarian sector – The Hilton Prize Coalition. This new grant will formalize the unique coalition comprised of many of the first 19 Hilton Humanitarian Prize-winning organizations and kick-start the implementation of two new signature initiatives: the Hilton Prize Laureates Fellowship Program, designed to inspire a new generation of humanitarian leaders, and the Disaster Resiliency and Response Program, created to help Prize laureates combine forces to leverage their work partnerships, and to improve services and programs in the field.

Conrad N. Hilton Foundation (PRNewsFoto/Conrad N. Hilton Foundation)

Conrad N. Hilton Foundation (PRNewsFoto/Conrad N. Hilton Foundation)

In addition, the Foundation announced that the monetary award for the Hilton Humanitarian Prize, the world’s largest humanitarian prize for nonprofits, is being increased from $1.5 million to $2 million to commemorate its 20th Hilton Humanitarian Prize laureate, which will be announced in New York City on Oct. 14.

The Conrad N. Hilton Foundation was created in 1944 by international business pioneer Conrad N. Hilton, who founded Hilton Hotels and left his fortune to help the world’s disadvantaged and vulnerable people. The Foundation currently conducts strategic initiatives in six priority areas: PROVIDING SAFE WATER, ENDING CHRONIC HOMELESSNESS, PREVENTING SUBSTANCE USE, HELPING CHILDREN AFFECTED BY HIV AND AIDS, SUPPORTING TRANSITION-AGE YOUTH IN FOSTER CARE, and extending Conrad Hilton’s support for the work of CATHOLIC SISTERS. In addition, following selection by an independent international jury, the Foundation annually awards the $2 million Conrad N. Hilton Humanitarian Prize to a nonprofit organization doing extraordinary work to reduce human suffering. From its inception, the Foundation has awarded more than $1 billion in grants, distributing $100 million in the U.S. and around the world in 2014. The Foundation’s current assets are approximately $2.5 billion.

Operation Smile, the inaugural recipient of the Hilton Humanitarian Prize in 1996. (PRNewsFoto/Conrad N. Hilton Foundation)

Operation Smile, the inaugural recipient of the Hilton Humanitarian Prize in 1996. (PRNewsFoto/Conrad N. Hilton Foundation)

“For 20 years, the Conrad N. Hilton Humanitarian Prize has proudly helped fuel the success of some of the world’s most influential nonprofit organizations in their efforts to alleviate human suffering,” said Conrad N. Hilton Chairman, President and CEO Steven M. Hilton. “The Foundation’s investment to formalize the Hilton Prize Coalition furthers our support for such important humanitarian work by engaging the next generation of humanitarian leaders, and developing an innovative model to respond to disasters.”

Each year, the Foundation reviews hundreds of nominations for notable nonprofit organizations from across the globe, and an independent, international panel of distinguished jurors makes the final selection after a rigorous vetting process. Nominations for the 2016 Hilton Humanitarian Prize will be accepted beginning on Sept. 28 and should be submitted though the Conrad N. Hilton Foundation website before Oct. 31.

What’s perhaps most unique and important about the Hilton Humanitarian Prize is the organic nature in which many of these organizations are now collaborating,” said Conrad N. Hilton Foundation Vice President and Prize Director Judy Miller.The Hilton Humanitarian Prize Laureates met the leaders of the other Laureates through the Prize and recognized they had a unique opportunity to join forces in the field and demonstrate that greater leverage and efficiency was possible if they became a collective force where they had common goals. Through informal collaborations, they have found they can better utilize their resources and maximize the impact of their work. Now, they are formalizing their joint efforts by establishing the Hilton Prize Coalition. This coalition will promote the sharing of ideas and will help identify opportunities for partnership that further the missions of our Laureates.

The new Hilton Prize Coalition aims to establish: a common agenda whereby all participants share best practices in their respective fields; a list of common indicators used for learning and improvement; continuous, frequent and open communication; and backbone support with independent, funded staff dedicated to supporting and advancing the initiative.

The Hilton Prize Laureates Fellowship Program seeks to address the lack of professional mentorship and real-world training for young people that is often required as work experience, but that most students do not have when they enter the nonprofit sector. The program will provide a select group of graduate and undergraduate Fellows with a unique experience to learn from top-level nonprofit leaders and organizations and participate through both headquarters and fieldwork. With the goal of growing the program to 25 fellows annually, the Hilton Prize Coalition plans to expand and strengthen a global network of future humanitarian leaders. Following a pilot of this program in 2014, Global Impact, which acts as the Secretariat for the group, has secured partnerships with several leading universities to participate in the program.

The Disaster Resiliency and Response Program is a three-year pilot program aimed at developing an innovative, collaborative model that delivers more timely and effective systems and processes, which should be in place before and after a disaster. The unique structure of this program not only helps the Laureates understand, adapt and respond to disaster situations immediately, but also provokes an analysis about how communities can become more resilient in the long-term wake of such disasters. Approximately 11 Laureate organizations have currently expressed interest in this program, and a Working Group has been formed to lead design and implementation efforts.

Through these projects and their ongoing collaboration together, the Laureates, working in more than 150 countries, seek to leverage resources and expertise, and establish best practices and standards that can be shared with the global NGO and donor communities,” Miller said. “Given today’s global challenges, often many issues are simply too large or complex for any single organization to handle, but by teaming up, the Laureates are now able to work on larger issues or in countries that were before out of their scope of involvement. We are proud to support these efforts and believe these unique partnerships will make a strong contribution to the humanitarian field.”

For more information, please visit www.hiltonfoundation.org.