Johnnie Walker® Launches Biggest Campaign in Brand’s History

Johnnie Walker Logo (PRNewsFoto/Johnnie Walker)

Today Johnnie Walker, the number one Scotch whisky in the world[1], launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch.

‘Joy Will Take You Further‘ is an evolution of the brand’s famous ‘Keep Walking‘ campaign and represents a new perspective on personal progress, which has defined the brand’s philosophy for more than 15 years and helped Johnnie Walker become the most valuable spirits brand in the world[2]. Based on new insights into how success is viewed by consumers today, it brings to life the concept that joy can be a catalyst to the progress they seek, and aims to generate a positive culture shift by promoting and encouraging the idea that finding joy in the journey is part of the recipe for success.

Formula One World Champion and McLaren Honda driver Jenson Button features in a new campaign by Johnnie Walker(R) entitled ‘Joy Will Take You Further‘.The campaign includes stars from the worlds of sport and entertainment such as Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand’s view of how happiness in life is a fuel for success. (PRNewsFoto/Johnnie Walker)

The campaign features stars from the worlds of sport and entertainment such as Formula One World Champion and McLaren Honda driver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand’s view of how happiness in life is a fuel for success.

Johnnie Walker Joy Will Take You Further – Eva Hakansson

Johnnie Walker Joy Will Take You Further – Johnnie Walker(R) Master Blender Jim Beveridge

Johnnie Walker Joy Will Take You Further – Montserrat Oliver

Johnnie Walker “Joy Will Take You Further” – OK GO

Johnnie Walker “Joy Will Take You Further” – Jude Law

The new ‘Joy Will Take You Further‘ commercial from Johnnie Walker can be viewed here: 

Johnnie Walker Product line up

Developed in partnership with the brand’s global creative agency, Anomaly, ‘Joy Will Take You Further‘ brings to life the art of blending and the blenders who create the world’s most iconic Scotch whisky through a significant investment in mentoring and customer experiences, in addition to a new television commercial, print and digital advertising, point of sale materials and engaging digital content.

Syl Saller, Chief Marketing Officer, Diageo, owners of Johnnie Walker, said: “The launch of ‘Keep Walking’ marked a fundamental shift in the way scotch was marketed and kick started a decade of transformational growth for both Johnnie Walker and the category as a whole.”

Johnnie Walker(R) Master Blender Jim Beveridge features in a new campaign by the Scotch whisky brand entitled ‘Joy Will Take You Further’.The campaign includes stars from the worlds of sport and entertainment such as Formula One World Champion and McLaren Honda driver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand’s view of how happiness in life is a fuel for success. (PRNewsFoto/Johnnie Walker)

Global Unveiling of Jaguar Land Rover “Bond” Cars

Jaguar and Land Rover stunt vehicles Jaguar C-X75, Range Rover Sport SVR and Land Rover Defender make international debut in Frankfurt, Germany

On September 15, Jaguar Land Rover (www.jaguar.com and www.landrover.com) celebrated its vehicles appearing in the new Bond adventure, SPECTRE starring Daniel Craig as James Bond, with an unveiling of the Jaguar Land Rover “Bond” Cars, including the Jaguar C-X75, Range Rover Sport SVR and the iconic Land Rover Defender, at the palatial Thurn und Taxis ancestral home in Frankfurt, Germany, ahead of the 2015 Frankfurt Auto Show (September 17 – 27, 2015). SPECTRE is to be released worldwide starting October 2015.

Spectre cast members Naomie Harris and David Bautista are reunited with Jaguar Land Rover stunt vehicles from the film ahead of their international debut at the 2015 Frankfurt Auto Show in Frankfurt, Germany

Actress Naomie Harris (Moneypenny) and David Bautista (Hinx) were the guests of honor at the glamorous event showcasing special stunt vehicles used in the latest installment of the James Bond series. Guests were entertained by British singer and musician John Newman, who performed a number of top ten hits from his album.

SPECTRE, the 24th James Bond film, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment, sees the Jaguar C-X75 drive through the moonlit streets of Rome in one of the movie’s most iconic high speed chase scenes. A cryptic message from Bond’s past sends him on a trail to uncover a sinister organization. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE. Directed by Sam Mendes, the film is written by John Logan and Neal Purvis & Robert Wade and produced by Michael G. Wilson and Barbara Broccoli.

Spectre cast member David Bautista are reunited with Jaguar Land Rover stunt vehicles from the film ahead of their international debut at the 2015 Frankfurt Auto Show in Frankfurt, Germany

Driven by Hinx, played by Bautista, the C-X75 supercar, named the most advanced Jaguar ever created, was provided by Jaguar Land Rover Special Vehicle Operations (SVO) in collaboration with development partner Williams Advanced Engineering headquarters in Oxfordshire, England.

Jaguar Land Rover‘s Special Operations team focus on delivering halo vehicles, bespoke commissions, heritage products and branded goods. Jaguar Land Rover Special Vehicle Operations has the responsibility within Special Operations to create a range of high performance production models for both Jaguar and Land Rover, vehicle personalization products and low volume, high value Limited Edition models for both brands.

Spectre cast member Naomie Harris is reunited with Jaguar Land Rover stunt vehicles, including the Jaguar C-X75, from the film ahead of their international debut at the 2015 Frankfurt Auto Show in Frankfurt, Germany

Spectre cast member David Bautista is reunited with Jaguar Land Rover stunt vehicles, including the Jaguar C-X75, from the film ahead of their international debut at the 2015 Frankfurt Auto Show in Frankfurt, Germany

SVO was created in June 2014 to focus on meeting the increasing expectations of today’s most discerning and enthusiastic Jaguar and Land Rover customers. Working on the development of high performance versions of existing models, luxury bespoke commissions and limited run collector editions, it represents the very pinnacle of the two iconic brands.

Fall 2015 Music Preview: Longtime Friends, Cellist Yo-Yo Ma & Pianist Kathryn Stott Collaborate On New Album, Songs From The Arc Of Life

Available September 18, 2015 on Sony Classical

Cellist Yo-Yo Ma and pianist Kathryn Stott has created a unique classical music experience with their new Sony Classical recording Songs from the Arc of Life available September 18, 2015. This all-new recording also celebrates thirty years of friendship and collaboration in concerts and recordings for Ma and Stott and includes pieces they have frequently performed but never recorded, as well as a handful of discoveries.

Yo-Yo Ma & Kathryn Stott – New Album: Songs From The Arc Of Life – Available September 18, 2015 (PRNewsFoto/Sony Classical)

“I like to think of Songs from the Arc of Life as an invitation to our audience to remember and imagine what the soundtracks of their lives might be,” Yo-Yo Ma says. “Kathy and I have talked for years about recording an album of music we absolutely love, pieces that express the context of a life, of our lives. Childhood, adolescence, young adulthood, middle age, old age: what do they sound like?“

“I love this title,” Stott says, “the ‘Arc of Life’ – because it is one big arc. Once we arrived at the idea, we began to see a beautiful story, a journey through life’s experiences. It has taken us a long time and much discussion, back and forth, to discover what that journey might be, because everyone’s journey is slightly different.”

Songs from the Arc of Life begins and ends with two, much-beloved settings of the traditional “Ave Maria,” opening with the soaring, radiant Bach/Gounod arrangement and closing with Schubert‘s more serene, contemplative version.

In between is a remarkable spectrum of music that includes such enduring favorites as Brahms‘ “Lullaby,” Dvorak‘s “Songs My Mother Taught Me,” Elgar‘s “Salut d’amour,” Gade’s “Jalousie” and Saint-Saens‘ “The Swan,” as well as richly evocative works by Debussy, Delius, Faure, Gershwin, Grieg, Kriesler, Messaien, Schumann, Sibelius and Tchaikovsky. Ma and Stott also include a haunting piece by the contemporary composer Giovanni Sollima, a friend and colleague of both artists.

In addition to beginning his fourth decade of collaboration with Stott, Yo-Yo Ma is celebrating a milestone birthday this year. “Turning sixty has me wondering what the future might bring, but also reflecting on what has passed,” Ma says. “Kathy and I have known one another since we were in our twenties. We have a shared performing history and thousands of conversations and experiences and we’re delighted, through Songs from the Arc of Life, to share them with you.”

TRACK LIST
1. Bach/Gounod: Ave Maria
2. Brahms: Lullaby
3. Dvorak: Songs My Mother Taught Me
4. Faure: Papillon
5. Gade: Tango Jalousie
6. Schumann: I. Vanitas vanitatum (from Five Pieces in the Popular Style)
7. Sibelius: Was It a Dream?
8. Faure: Apres un reve
9. Elgar: Salut d’amour
10. Gershwin: Prelude No. 1
11. Delius: Romance for Cello and Piano
12. Kreisler: La Gitana
13. Sollima: Il bell’Antonio, Tema III
14. Saint-Saens: The Swan (from Carnival of the Animals)
15. Grieg: The Wounded Heart (from Elegiac Melodies)
16. Tchaikovsky: Valse sentimentale, Op. 51, No. 6
17. Messiaen: Louange a l’eternite de Jesus (from Quartet for the End of Time)
18. Debussy: Beau Soir
19. Schubert: Ave Maria

ALBUM PREORDER LINKS
iTunes: http://smarturl.it/Songs-iTunes
Amazon CD: http://smarturl.it/Songs-amCD
Amazon Music Mp3: http://smarturl.it/Songs-amp3
Amazon Vinyl: http://smarturl.it/Songs-amvinyl
Spotify: http://smarturl.it/Songs-sptfy
Google Play: http://smarturl.it/Songs-google

Art Scene: Skarstedt Announces Andy Warhol: Late Paintings at Skarstedt Upper East Side

“I had energy and wanted to rush home and paint and stop doing society portraits.” – Andy Warhol.

Skarstedt Gallery will present an exhibition of Andy Warhol’s Late Paintings at its uptown gallery this fall. These works, made during one of the artist’s most prolific periods, signify a culmination of the themes and processes explored throughout Warhol’s career. The exhibition will feature ten large-scale paintings from the Skulls, Hammer and Sickle, Rorschach, Knives, Dollar Signs and Reversals Series, amongst others, and date from 1974 through 1987, the year of Warhol’s death. Andy Warhol: Late Paintings will be on view at Skarstedt Upper East Side (20 E. 79th Street, New York City) from September 19th through October 31st, 2015.

Image Credit: Andy Warhol, Hammer & Sickle, 1976, acrylic and silkscreen on primed canvas, 72 x 86 inches (182.9 x 218.4 cm). © Andy Warhol Foundation for the Visual Arts, Inc. / Artists Rights Society (ARS), New York, 2015.

In the late 1970s Warhol was turning fifty. Consumed with reexamining himself and his accomplishments, he was looking for stimulation and change—something to inspire him. Warhol often traveled to Europe, discovering new imagery to explore in his work. And it was on a trip to Paris in 1977, while visiting the art museums with Pontus Hultén, the founding director of the Pompidou, that he discovered this newfound motivation, and the stimulation to experiment with untried ideas in painting.

Andy Warhol, Camouflage Painting, 1986, Synthetic polymer paint and silkscreen ink on canvas, 40 x 40 inches (101.6 x 101.6 cm)

Warhol reengaged with the act of painting and developed new techniques, combining the tools in his repertoire, including the mechanical production of his early Pop paintings, and more recent innovations in process and abstraction. These experimentations led Warhol to the abstractions of the Shadow and Oxidation paintings and renewed his interest in the process of painting itself—going so far as to highlight his own hand with his brushstrokes and finger made swirls in his Ladies and Gentlemen paintings.

Andy Warhol (1928-1987) was born in Pittsburgh, Pennsylvania in 1928. He graduated from the Carnegie Institute of Technology in Pittsburgh in 1949. Early in his career he worked as a commercial artist and illustrator, and towards the 1960s he began consolidating his well-known style of large-scale, colorful prints of popular consumer goods and other advertising related images that were prevalent in mass media. Warhol eventually became the main exponent of Pop Art, which introduced images of consumer culture into works of art that were manufactured with mass production techniques and blurred the boundaries between high and commercial art. His diverse oeuvre includes paintings, prints, sculptures and films that are often grouped in series that focus on different issues such as consumerism, violence, celebrity culture and even include socio-political commentary. At the same time, Warhol’s works commented on the fundamentals of the medium by highlighting the conflict between medium and subject matter. He frequently transformed banal objects into items meant for adoration; and in other occasions his endless repetition of dramatic images stripped them of all meaning. Warhol’s intriguing works are imbued with a poignant, powerful commentary and challenge to the status quo. Andy Warhol became one of the most influential figures in contemporary art and culture at large.

Andy Warhol, Ladies and Gentlemen, 1975, synthetic polymer paint and silkscreen ink on canvas, 50 x 40 inches (127 x 101.6 cm)

Andy Warhol, Rorschach, 1984, Synthetic polymer paint and silkscreen ink on canvas, 24 x 20 inches (61 x 50.8 cm)

Andy Warhol, The Scream (After Edvard Munch), 1984, Synthetic polymer paint and silkscreen ink on canvas, 52 x 38 inches (132.1 x 96.5 cm)

The late works of Andy Warhol, as featured in this exhibition, represent a critical transition for the artist, embracing his past while simultaneously looking towards the future and establishing his lasting legacy.

Warhol’s works have been exhibited extensively throughout the United States and Europe. Recent important solo exhibitions were held at the Neue Nationalgalerie in Berlin in 2001, the Wilhelm-Hack-Museum in Ludwigshafen, Germany in 1996, the Museum of Modern Art in New York, and the Centre Georges Pompidou in Paris in 1989. His works have also been exhibited in major institutions such as the National Museum of American Art, Smithsonian Institution in Washington, the Museum Haus Lange in Krefeld, Germany and the Moderna Museet in Stockholm. The Andy Warhol Museum opened in Pittsburgh, Pennsylvania in May of 1994. His work has been featured in multiple publications. Andy Warhol died in 1987 in New York.

Cooper Hewitt Announces 2016 Exhibition, “Beauty―Cooper Hewitt Design Triennial”

Cooper Hewitt, Smithsonian Design Museum (2 East 91st St. at Fifth Avenue in New York City) will present “Beauty—Cooper Hewitt Design Triennial,” the fifth installment of the museum’s popular contemporary design exhibition series, from February 12 through Aug. 21, 2016. With projects ranging from experimental prototypes and interactive games to fashion ensembles and architectural interventions, “Beauty” will fill most of two floors of the museum with more than 250 works by 62 designers from around the globe.

“Featuring recent work from the most outstanding voices in the global design scene, ‘Beauty’ will expand the discourse around the transformative power of aesthetic innovation,” said Caroline Baumann, director of the museum. “The exhibition will celebrate design as a creative endeavor that engages the mind, body and senses with works of astonishing form and surprising function.”

Inaugurated in 2000, the Triennial Series looks at new developments in design as they surface in studios, fairs, shops, galleries and media around the world. In organizing “Beauty—Cooper Hewitt Design Triennial,” the museum engaged a panel of international curatorial advisors early in its process: Adélia Borges (Brazil), Claire Catterall (England), Kenya Hara (Japan), Mugendi M’Rithaa (South Africa), Suvi Saloniemi (Finland), Sarah Scaturro (United States) and Annemartine van Kesteren (Netherlands). The exhibition is designed by Tsao & McKown Architects. 

Organized by Assistant Curator Andrea Lipps and Senior Curator of Contemporary Design Ellen Lupton, the exhibition explores beauty through seven lenses: EXTRAVAGANT, INTRICATE, ETHEREAL, TRANSGRESSIVE, EMERGENT, ELEMENTAL and TRANSFORMATIVE.

EXTRAVAGANT

Designers use rich materials and shimmering, sometimes deceptive, surfaces to create an aura of luxury, glamour, seduction and excess. Highlights of the works on view include makeup artist PAT MCGRATH’s transformative visages; GIAMBATTISTA VALLI’s candy-colored gowns that beg to be touched, smelled, even tasted; and hair artist GUIDO PALAU, who creates fantastic hairstyles that consistently push the field, and our eye, forward.

Giambattista Valli Spring 2015 Haute Couture gown

GIAMBATTISTA VALLI’s Haute Couture Fall 2015

Giambattista Valli Spring 2015 Haute Couture gown

INTRICATE

Performing astonishing feats of craftsmanship and physical construction, designers and artisans create textured or patterned surfaces that engage the eye in a wandering journey. Among the works on view in this section include the voluptuous typography of NON-FORMAT; the textured garments of fashion designer MARY KATRANTZOU, which glisten from a distance and pulse with intimate detail up close; and, the work of STUDIO JOB, featuring patterns that appear traditional at first glance yet give way to a jarring iconography of the everyday—from gas masks and peace signs to syringes and kitchen tools.

Mary Katrantzou Fall 2012 RTW

ETHEREAL

Designers create forms that shape space, time, light or air, sometimes defying permanence and weight in favor of ephemeral materials or fleeting effects. Highlights of the designer projects on view include work by scent artist SISSEL TOLAAS, who collects and preserves smell molecules from around the world and has been commissioned by the museum to create a new scent based on Central Park; and a grid of analog clocks that forms a giant digital timepiece whose elements align every 60 seconds to read out the time in numerals made of clock hands, created by the firm HUMANS SINCE 1982.

Published in [www.mono-kultur.com linktext:mono.kultur] / Berlin
Sissel Tolaas has dedicated her life to something we all take for granted: the sense of smell. Obsessively researching and exploring our most primal and yet unnoticed sense in all its facets, Tolaas has shared her research in many ways: from research projects with hospitals and institutions such as MIT or Harvard, to commercial projects for the likes of Adidas, Comme des Garons and Louis Vuitton, to art exhibitions at the MoMA New York or the Third Berlin Biennial. Tolaas is fiercely passionate and outspoken on the power of smell, and how paying greater attention to it might just change our lives.

TRANSGRESSIVE

Embracing androgyny, antiform, the grotesque, the formless and the fantastic, designers blur established boundaries and definitions, challenging normative standards of beauty, gender, genre or behavior. Works on view include Ana Rajcevic’s Animal headpieces, which partly obscure the face of the wearer, questioning the boundary between humans and animals; NOA ZILBERMAN’s jewelry series Wrinkles, which distributes lines of gold across the artist’s face and cleavage; the unisex clothing collections of RAD HOURANI; and AFREAKS, a collection of fantastical beaded creatures created by the HAAS BROTHERS in collaboration with female beaders from the Khayelitsha informal settlement outside Cape Town, South Africa.

Animal: The Other Side of Evolution by Ana Rajcevic

NOA ZILBERMAN’s jewelry series Wrinkles: Jewelry That Celebrates Wrinkles Instead Of Hiding Them

Afreaks by Haas Brothers and Monkeybiz

EMERGENT

Emulating nature and embracing code and mathematics, designers create rules and processes that determine the final outcome of a project, working with data flows and user interactions to create responsive forms. Featured work includes DANIEL BROWN’s digital blossoms, which celebrate the glamour of artifice; NERI OXMAN’s Wanderers, 3-D-printed wearable objects permeated with capillaries and seeded with microorganisms to enable future survival on distant planets; and ALEXANDRA DAISY GINSBERG’s project Designing for the Sixth Extinction, which depicts genetically engineered creatures that could someday clean the air of toxins, neutralize acid in the soil and collect and scatter seeds. Cooper Hewitt has commissioned architect JENNY SABIN to design a knitted, textile structure for the exhibition.

ALEXANDRA DAISY GINSBERG’s project Designing for the Sixth Extinction, Forest 15 (www.daisyginsberg.com)

Brown said; “The ‘Love Blossoms’ project gave the opportunity to apply cutting edge generative-art principles to an established, heritage luxury brand and create a seasonal and unique gift for each Mulberry follower. Using prints from the Spring Summer 2011 collection, each flower is generated so that no two blooms are ever the same.”

Brown said; “The ‘Love Blossoms’ project gave the opportunity to apply cutting edge generative-art principles to an established, heritage luxury brand and create a seasonal and unique gift for each Mulberry follower. Using prints from the Spring Summer 2011 collection, each flower is generated so that no two blooms are ever the same.”

Brown said; “The ‘Love Blossoms’ project gave the opportunity to apply cutting edge generative-art principles to an established, heritage luxury brand and create a seasonal and unique gift for each Mulberry follower. Using prints from the Spring Summer 2011 collection, each flower is generated so that no two blooms are ever the same.”

Brown said; “The ‘Love Blossoms’ project gave the opportunity to apply cutting edge generative-art principles to an established, heritage luxury brand and create a seasonal and unique gift for each Mulberry follower. Using prints from the Spring Summer 2011 collection, each flower is generated so that no two blooms are ever the same.”

ELEMENTAL

Drawing energy and character from basic materials, designers create serene geometries and uncluttered forms that invite intuitive interaction from users. The exhibition will feature works by SAM HECHT and KIM COLIN, founders of Industrial Facility, who find beauty in the equilibrium of making, use and memory; FORMAFANTASMA and EMILIANO GODOY, who give shape to lava and glass respectively, materials that shift from liquid to solid; and YEONGKYU YOO, whose World Clock rolls to display the time in all 24 time zones.