Sofia Vergara will Appear Live on HSN on October 22 to Introduce The Holiday Gift Set for Fans Everywhere
“I want my brand to reflect the many aspects of a woman’s life. LOVE is for the woman who truly enjoys being a woman…and loves who she is.” – Sofia Vergara
Emmy award-winning actress, style icon and entrepreneur, Sofia Vergara is often described as irresistible, confident and ultra-sexy – so it’s only fitting that her newest fragrance embodies these very facets. Stemming from the success of her first scent, LOVE BY SOFIA VERGARA complements the classic SOFIA, adding a sensual twist to any fragrance wardrobe.The Eau de Parfum will retail for $55 (100ml) and $32 (50ml) and will be available beginning October 2015 at retailers nationwide, including HSN.com, Perfumania and Perfumania.com.
Her first, SOFIA BY SOFIA VERGARA made its debut exclusively on HSN at 12:01 a.m. and in key markets internationally on April 24th 2014. SOFIA BY SOFIA VERGARA was rolled out to retailers nationwide the following September.
Both fragrances are a natural extension of the Sofia Vergara lifestyle brand. “Sofia has a passion for empowering women to feel good about themselves. She focuses her brand on creating products that enhance a woman’s life,” says Nancy Overfield-Delmar, President of Latin World Entertainment Licensing, the premiere Hispanic talent management, entertainment-marketing, production and licensing firm in the U.S.
LOVE BY SOFIA VERGARA is an oriental, fruity fragrance that opens up with a bouquet of bright, fruity notes(Mandarin, Passion Fruit, Orange Blossom) with middle notes symbolizing the love found in every heart (Purple Andean Orchid, Magnolia, Colombian Coffee Flower) and a sweet base (Amberwood, Ambrette Seeds, Vanilla) that reveals a sense of seduction. Mysterious and elegant, LOVE BY SOFIA VERGARA celebrates all that it is to be a woman.
To add an element of Sofia’s Colombian heritage, the bottle has been carved to resemble a multi-faceted emerald, the country’s native gem. Designed in smoky pink and purple hues, it speaks to Sofia’s glamour, allure and sensuality.
“Sofia is the ideal partner and a terrific collaborator. She knows what she likes, is open to new ideas and has a pulse on what women want today. Her innate charisma, passion and energy charges up a room as she has the ability to stir people’s creativity, passions and emotions,” says Donald Loftus, President of Parlux Ltd.
“Nobody loves being a woman more than Sofia Vergara. She fully embraces the many facets of her life with vitality, humor and humility. Sofia is an incredibly passionate woman and with the introduction of her second fragrance, LOVE, she is able to share yet another aspect of her life with her fans,” adds Overfield.
To further support the launch of the fragrance, Sofia will be sharing video footage and engaging with fans across her social media channels, and will appear live on the direct-to-consumer, live content retailer, HSN, on October 22 to speak with fans, share her inspiration for the scent and introduce an exclusive LOVE BY SOFIA VERGARA Gift Set.