Bright Pink® Teams Up With Aerie® By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign

Annual Campaign Focus On Breast Health Awareness For Young Women

Aerie To Donate 100% Of Sales From Limited Edition Bright Pink Bralette

Bright Pink, the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie, the intimates and apparel line from American Eagle Outfitters, Inc. in support of Breast Cancer Awareness Month. Aerie will offer a Bright Pink Limited Edition Bralette™ with 100% of sales benefiting Bright Pink, as well as customer fundraising opportunities. This will mark the sixth consecutive year for the partnership and will run both in-store and online from October 1st, 2015 – October 22nd, 2015.

Bright Pink(R) Teams Up With Aerie(R) By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign Focused On Breast Health Awareness For Young Women (PRNewsFoto/Aerie)

Bright Pink(R) Teams Up With Aerie(R) By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign Focused On Breast Health Awareness For Young Women (PRNewsFoto/Aerie)

Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink‘s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

In addition, Aerie will introduce several opportunities for customers to help aid the cause, including inviting shoppers to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of a bracelet with a donation of $5 or more. The goal of the partnership is to spark the conversations around the importance of breast health awareness starting at a young age and raise funds to fuel Bright Pink’s life-saving education and support programs.

We feel so fortunate to be teaming up with Aerie for the sixth year in a row. The partnership is grounded in an authentic desire to reach young women and inspire them to be proactive with their health,” said Bright Pink Founder and CEO, Lindsay Avner. “Through Support Your Girls, Aerie will raise critical funds that support the growth and expansion of our programs while also educating their customers on breast health – a combination of efforts that will result in countless lives saved.

THE PARTNERSHIP INCLUDES SEVERAL COMPONENTS:

100% of sales from the limited edition Bright Pink Bralette will be donated to Bright Pink. The bra, which is Bright Pink in color, retails at $24.95 and will be sold in stores and online at www.aerie.com beginning 10/1 through 10/22 while supplies last.

Additionally, shoppers will be invited to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of a bracelet with a donation of $5 or more.

The online hub for the campaign will be found at www.Aerie.com/BrightPink where visitors can not only purchase the Bright Pink Bralette but also access breast health information.

The partnership further extends online with a social campaign around #AerieSupports which encourages consumers to Show Their Support through twitter and instagram.

Aerie is thrilled to continue our partnership with Bright Pink and celebrate our sixth consecutive year. This year’s “Support Your Girls” Campaign includes the launch of our limited-edition Aerie Bright Pink Bralette with 100% of all sales benefitting Bright Pink,” said Jennifer Foyle, Global Brand President of Aerie. “Our work with Bright Pink allows us to educate and empower our consumer about their health as well as share our commitment to #AerieREAL and body positivity!”

The program will be promoted by Aerie and Bright Pink through Facebook, Twitter, customer e-mails and in-store marketing. For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.

Legacy Recordings Commemorates Frank Sinatra’s 100th Birthday with…Frank Sinatra: A Voice On Air (1935-1955)

A New 4-CD Collection Featuring 100 Rare Sinatra Tracks including 91 Previously Unreleased Live Performances – Recorded During the ‘Golden Age’ of Radio

In a matter befitting the 100th birthday of an American icon, Sony Music‘s Legacy Recordings announces the November 20th, 2015 release of Frank Sinatra: A Voice on Air (1935-1955), a historic 100+ track, 4-CD deluxe box set culled from an invaluable collection of rare radio broadcasts and rehearsals – immaculately restored from the original recording masters for unprecedented high-fidelity sound. (The set is available for pre-order on Amazon here: http://smarturl.it/Sinatra_AVOA_amazon)

"Frank Sinatra: A Voice on Air (1935-1955)" to be released Nov 20th (PRNewsFoto/Legacy Recordings)

“Frank Sinatra: A Voice on Air (1935-1955)” to be released Nov 20th (PRNewsFoto/Legacy Recordings)

Luxuriously packaged with a 60-page book, Frank Sinatra: A Voice on Air (1935-1955) is an essential addition to Sinatra’s voluminous discography, offering a unique glimpse into the formative period of America’s first teen idol: Frank Sinatra, the man who became known the world over as “The Voice.” Included in the book are an introductory essay by renowned singer, pianist and archivist Michael Feinstein; a personal remembrance by Frank’s eldest daughter Nancy Sinatra and detailed essay by foremost Sinatra historian, author and box set producer Charles L. Granata. The package was designed by noted Art Director Maria Marulanda, who created the landmark 2007 Columbia/Legacy box set Frank Sinatra: A Voice in Time. Continue reading

Simon Malls, The Mills® and Premium Outlets® to Participate in 2015 National Breast Cancer Awareness Month

Simon Goes ‘Mission Pink®‘ with Susan G. Komen® to Fight Breast Cancer

Simon, a global leader in retail real estate, today announced a national engagement with Susan G. Komen® to support the fight against breast cancer. Participating Simon Malls, The Mills® and Simon Premium Outlets® nationwide will engage employees, retailers and shoppers in ‘Mission Pink®’ Events throughout the month of October.

Simon (PRNewsFoto/Simon)

Simon (PRNewsFoto/Simon)

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company. The industry-leading retail properties and investments across North America, Europe and Asia, Simon provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives and, along with the help of our generous customers, will guarantee a contribution of at least $250,000.

The Forum Shops at Caesars(R) is showing its support for Simon's 'Mission Pink' program by lighting up in pink for the month of October (PRNewsFoto/Simon)

The Forum Shops at Caesars(R) is showing its support for Simon’s ‘Mission Pink’ program by lighting up in pink for the month of October (PRNewsFoto/Simon)

Visitors to participating Simon Malls, The Mills or Premium Outlets will notice the pink theme carried out at Simon Guest Services Booths and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:
Message of Strength: Provide an opportunity for survivors, supporters and their families to visually articulate what gives them strength during their fight with breast cancer.
Voucher Program: At select Simon Mills and Premium Outlets, $10 voucher cards, available at Guest Services, will offer 25 percent off one item at all participating retailers. One hundred percent of these donations will benefit Komen.
Style Passes: At select Simon Malls, shoppers can purchase a Style Pass containing retailer discounts for $5 with 100 percent of these donations benefiting Komen.
Local Programming: Simon centers will work with local Affiliates on additional events that are relevant to their market.
Surprise and Delight: Generate awareness of Susan G. Komen’s National Breast Cancer Awareness Month by surprising randomly selected shoppers with ‘Mission Pink’ treats as they shop.


As active members in the communities we serve, Simon Malls, The Mills and Premium Outlets provide an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Krystal Zell, Simon’s Senior Vice President of Field Marketing. “Simon has supported Susan G. Komen events for years on a center by center basis and it is very exciting to raise our level of engagement so that all of our shopping centers can participate.”

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $889 million in research and provided $1.95 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life.

We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

For more information, visit simon.com. Visit komen.org or call 1-877 GO KOMEN. Connect with the organization on social media at ww5.komen.org/social.

Mission Pink® is a registered trademark of Susan G. Komen.

‘Paradise Found’ Named 2016 Color of the Year by PPG THE VOICE OF COLOR Program

The edgy-yet-nurturing green is part of the 2016 Odyssey Color Trends Collection, representing consumers’ desire to embrace future-forward lifestyles while maintaining a thread of familiarity755fae2d-617d-4c20-895e-3d7dadb74a60.HR

PPG THE VOICE OF COLOR® program by the PPG PAINTS™ and PPG PITTSBURGH PAINTS® brands today named Paradise Found – a serious, aloe green – as its 2016 Color of the Year. The green is inspired by consumers’ search for security, protection, privacy and resilience in an uncertain world. As consumers look to embrace future-forward lifestyles and designs, color experts from PPG Industries, makers of PPG Paints and PPG Pittsburgh Paints products, anticipate Paradise Found will play a prominent role in home décor trends and styles, giving homeowners a silent guard and a sturdy, reassuring color for those wary of growing threats to global, national and cyber security.VOC-logo

PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. (For more information, visit PPGAC.com.)

The 2016 Color of the Year, Paradise Found, is reminiscent of militia and natural environments and reflects our society’s increasing focus on the development of personal strength, safety and security.

The 2016 Color of the Year, Paradise Found, is reminiscent of militia and natural environments and reflects our society’s increasing focus on the development of personal strength, safety and security.

Paradise Found (PPG1135-5) is reminiscent of militia and natural environments and reflects our society’s increasing focus on the development of personal strength, safety and security. The muted green is sturdy and protective, providing consumers with a sense of familiarity, helping them feel more comfortable embracing change and newness and adapting their home décor with their evolving needs and lifestyles.

An edgy-yet-comforting green like Paradise Found hints at nature while still touching on neutrality,” said Dee Schlotter, senior color marketing manager, PPG Architectural Coatings U.S. and Canada. “The 2016 Color of the Year provides the sense of strength, energy and comforting familiarity that consumers need to feel confident embracing newness and change. The color is also inspired by the runway, where we have seen a lot of urban militia styles.”

Paradise Found is one of the featured colors presented in Odyssey, a collection of four new color palettes showcasing the 2016 color trends from the PPG The Voice of Color program.

The idea of adding newness to design styles from the past is evident in the four color palettes of the Odyssey collection, some of which were adapted from previous years’ color palettes and draw on references from the 1970s, while still representing a new direction and embracing change. The 2016 Odyssey color palettes include:

I/mPerfect is nature-inspired and slightly bohemian yet still offers both ease and elegance in contemporary interiors.

I/mPerfect is nature-inspired and slightly bohemian yet still offers both ease and elegance in contemporary interiors.

I/mPerfect

The conundrum of pronouncing this theme as “Imperfect” or “I’m Perfect” reflects consumers’ willingness to celebrate uniqueness and the beauty that can be found within so-called imperfections. This theme also draws on references revamped from the 1970s in a contemporary sense of décor. Like the name suggests, the hues in this palette are perfectly imperfect in that many of them are blends of colors rather than pure colors – such as Confidence (PPG1078-5), Apple-A-Day (PPG1051-7) and Purple Basil (PPG1046-7) – or they are heavily shaded like Carob Chip (PPG1047-7). These colors were carefully selected to convey a palette that is nature-inspired and slightly bohemian yet still offers both ease and elegance in contemporary interiors. Continue reading

Meet the 2015 MacArthur “Genius Grant” Fellows

(All Portrait Images courtesy of the John D. & Catherine T. MacArthur Foundation)

The John D. & Catherine T. MacArthur Foundation today announced the Class of 2015 MacArthur Fellows and it’s a list rich with diversity and achievement. The MacArthur Fellows Program awards unrestricted fellowships to talented individuals who have shown extraordinary originality and dedication in their creative pursuits and a marked capacity for self-direction. There are three criteria for selection of Fellows: exceptional creativity, promise for important future advances based on a track record of significant accomplishment, and potential for the fellowship to facilitate subsequent creative work.logo@2x

The MacArthur Fellows Program is intended to encourage people of outstanding talent to pursue their own creative, intellectual, and professional inclinations. In keeping with this purpose, the Foundation awards fellowships directly to individuals rather than through institutions. Recipients may be writers, scientists, artists, social scientists, humanists, teachers, entrepreneurs, or those in other fields, with or without institutional affiliations. They may use their fellowship to advance their expertise, engage in bold new work, or, if they wish, to change fields or alter the direction of their careers.

Although nominees are reviewed for their achievements, the fellowship is not a reward for past accomplishment, but rather an investment in a person’s originality, insight, and potential. Indeed, the purpose of the MacArthur Fellows Program is to enable recipients to exercise their own creative instincts for the benefit of human society.

The Foundation does not require or expect specific products or reports from MacArthur Fellows, and does not evaluate recipients’ creativity during the term of the fellowship. The MacArthur Fellowship is a “no strings attached” award in support of people, not projects. Each fellowship comes with a stipend of $625,000 to the recipient, paid out in equal quarterly installments over five years.

How Fellows are Chosen

Each year, the MacArthur Fellows Program invites new nominators on the basis of their expertise, accomplishments, and breadth of experience. They are encouraged to nominate the most creative people they know within their field and beyond. Nominators are chosen from as broad a range of fields and areas of interest as possible. At any given time, there are usually more than one hundred active nominators.

Nominations are evaluated by an independent Selection Committee composed of about a dozen leaders in the arts, sciences, humanities professions, and for-profit and nonprofit communities. Each nomination is considered with respect to the program’s selection criteria, based on the nomination letter along with original works of the nominee and evaluations from other experts collected by the program staff.

After a thorough, multi-step review, the Selection Committee makes its recommendations to the President and board of directors of the MacArthur Foundation. Announcement of the annual list is usually made in September. While there are no quotas or limits, typically 20 to 30 Fellows are selected each year. Between June of 1981 and September of 2013, 897 Fellows have been named.

Nominators, evaluators, and selectors all serve anonymously and their correspondence is kept confidential. This policy enables participants to provide their honest impressions independent of outside influence. The Fellows Program does not accept applications or unsolicited nominations.

Eligibility

There are no restrictions on becoming a Fellow, except that nominees must be either residents or citizens of the United States.

These 24 delightfully diverse MacArthur Fellows are shedding light and making progress on critical issues, pushing the boundaries of their fields, and improving our world in imaginative, unexpected ways,” said MacArthur President Julia Stasch. “Their work, their commitment, and their creativity inspire us all.”

And the 2015 MacArthur Fellows are:

CEO of the Ashesi University College Patrick Awuah. On the day of September 17th 2015 at Brekuso in the Eastern Region of Ghana. (Credit: John D. & Catherine T. MacArthur Foundation. )

CEO of the Ashesi University College Patrick Awuah. On the day of September 17th 2015 at Brekuso in the Eastern Region of Ghana. (Credit: John D. & Catherine T. MacArthur Foundation. )

Patrick Awuah, Education Entrepreneur, Founder and President

Ashesi University College, Accra, Ghana

Age: 50

www.macfound.org/fellows/929/

Patrick Awuah is an educator and entrepreneur building a new model for higher education in Ghana. Ashesi University, which Awuah founded in 2002, is a four-year private institution that offers a core curriculum grounded in liberal arts, ethical principles, and skills for contemporary African needs and opportunities. Awuah, a native of Ghana, was educated at American universities and began a successful career as a Microsoft engineer, but a vision for better higher education in Ghana drew him home. He saw a stark contrast between his college experience, which stressed critical thinking and problem solving, and the rote learning common in Ghana’s educational system. He was also convinced that a focus on ethical leadership in the next generation of Ghana’s leaders was the best means for combating pervasive corruption.

Students at Ashesi choose among degree programs in business management, computer science, management information systems, and engineering. All students participate in a four-year leadership seminar on ethics, collaboration, and entrepreneurship that concludes with a service-learning component. Fostering ethical leadership is central to the university’s ethos, and in 2008, students established an honor code holding themselves responsible for ethical behavior, the first of its kind in African universities. In addition, Awuah places an emphasis on ethnic, economic, and gender diversity in the Ashesi community, and the recently opened school of engineering will focus on gender parity in its admissions.

In a little over a decade, Ashesi is already firmly established as one of Ghana’s premier universities. Every one of its graduates has found quality employment, and almost all remain in Africa, where many have started much-needed information technology businesses. Awuah’s innovation in higher education is not only empowering individual students; it also has the potential to transform political and civil society in Ghana and other African nations by developing a new generation of leaders and entrepreneurs.

Patrick Awuah received B.S. and B.A. degrees (1989) from Swarthmore College and an M.B.A. (1999) from the University of California at Berkeley. He was an engineer and program manager at Microsoft (1989­–1997) prior to founding Ashesi University in 2002 in Accra, Ghana. In addition to serving as president of Ashesi, he is also a fellow of the African Leadership Initiative of the Aspen Global Leadership Network and a member of the U.S. Council on Foreign Relations.

Kartik Chandran Associate Professor, Dept. of Earth and Environmental Engineering at Columbia University, New York,NY. Photographed at Columbia University and by the Hudson river. on September 19, 2015 in New York, NY.

Kartik Chandran Associate Professor, Dept. of Earth and Environmental Engineering at Columbia University, New York,NY. Photographed at Columbia University and by the Hudson river. on September 19, 2015 in New York, NY.

Kartik Chandran, Environmental Engineer

Associate Professor, Department of Earth and Environmental Engineering

Columbia University, New York, New York

Age: 41

www.macfound.org/fellows/930/

Kartik Chandran is an environmental engineer integrating microbial ecology, molecular biology, and engineering to transform wastewater from a troublesome pollutant to a valuable resource. Traditional facilities for biologically treating wastewater remove pathogens, organic carbon, and nutrients (where necessary) through decades-old technology that requires vast amounts of energy and resources, releases harmful gases into the atmosphere, and leaves behind material that must be discarded. Chandran approaches wastewater treatment with the goal of producing useful resources such as fertilizers, chemicals, and energy sources, in addition to clean water, in a way that takes into account the climate, energy, and nutrient challenges we face today. Continue reading

AAA Travel Names Top International Destinations

Popular European Cities and Sun Destinations Top List

Whether travelers are planning an off-season trip this fall, a memorable holiday getaway, or a dream summer vacation, now is an ideal time to plan an international vacation, according to the experts at AAA Travel. In addition to warm-weather destinations in Mexico and the Caribbean, European cities top AAA’s list of the most popular international travel destinations.

AAA’s top destinations for international travel through July 2016, are:

1. London, England

2. Rome, Italy

3. Cancun, Mexico

4. Paris, France

5. Dublin, Ireland

6. Amsterdam, Netherlands

7. Punta Cana, Dominican Republic

8. Montego Bay, Jamaica

9. Vancouver, British Columbia

10. Prague, Czech Republic

Travelers heading to Europe will enjoy favorable currency exchange rates, making now an excellent time to plan a trip overseas,” said Bill Sutherland, AAA Senior Vice President of Travel and Publishing. “Unique experiences such as river cruising are incredibly popular as well, as travelers look for opportunities to immerse themselves in a destination’s local culture while enjoying a hassle-free vacation experience abroad.TopInternationalDestinationsFacebook

AAA travel agents offer their top tips for international travelers:

Plan ahead to make sure travel plans are not delayed by the passport application process. It can take up to six weeks to get a new passport, so allow plenty of time to secure the necessary documents. Some countries require that a traveler’s passport be valid for at least six months beyond the dates of the trip. Passport photos can be obtained at select local AAA offices.

For travelers planning to drive overseas, an International Driving Permit (IDP) may be required.  Many countries do not recognize U.S. driver’s licenses without an accompanying IDP, and it is illegal to drive without a valid license and insurance in most places. Even for those not planning to drive internationally, an IDP is recommended to serve as an additional source of identification. AAA is one of only two private entities in the U.S. authorized by the Department of State to issue IDPs.

Refer to the U.S. Department of State’s current list of travel advisories and register all international travel plans with the Smart Traveler Enrollment Program (STEP). By enrolling in STEP, U.S. travelers make it easier for the local embassy or consulate to contact them in case of an emergency.

Travelers should notify their bank and credit card companies’ fraud departments before traveling internationally to let them know what countries the card will be used in to avoid service interruptions. Use a chip-embedded credit card with EMV technology, a more secure system being adopted in the U.S. that is already widely used throughout Europe.

For travelers planning to post about their trips on social media or for those who want a convenient way to stay in touch with loved ones while traveling, subscribe to an international data plan with your current cell phone company or a local provider

When traveling internationally, avoid exchanging foreign currency at the airport or train station as kiosks there often charge high exchange rates or service fees. Check with a travel agent or bank to exchange currencies before an international vacation.

Through reciprocal arrangements with motor clubs around the world, AAA members can benefit from services such as travel discounts, travel information and roadside assistance when traveling in many foreign countries. Click here for more information on available services and contact information by country.

As North America’s largest motoring and leisure travel organization, AAA provides more than 55 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

Kate Hudson Stars as Leading Lady in 2016 Campari Calendar, the ‘Bittersweet Campaign’

Campari®, the iconic red Italian bittersweet apéritif, today reveals Hollywood actress and entrepreneur Kate Hudson as the star of its 2016 Calendar, with the full unveil taking place on 18th November.

Campari 2016 Calendar The Bittersweet Campaign starring Kate Hudson. Behind The Scenes images by Francesco Pizzo

Campari 2016 Calendar The Bittersweet Campaign starring Kate Hudson. Behind The Scenes images by Francesco Pizzo

The BitterSweet Campaign theme for the 2016 Campari Calendar is multi-faceted: first, it is inspired by the instantly recognizable iconography of a presidential election, using the classic theme as a metaphor for the duality of two opposing sides. The Calendar capitalises on the nature of any election, asking people to take a stand, express an opinion and vote for a side. With Campari’s unique taste serving as the epitome of duality, the Calendar cleverly asks people which aspect of the classic apéritif they identify with more: Bitter vs Sweet.

Campari Calendar 2016 The BitterSweet Campaign (Behind the scenes photographer: F. Pizzo)

Campari Calendar 2016 The BitterSweet Campaign (Behind the scenes photographer: Francesco Pizzo)

This positive duality is brought to life in the Calendar’s images through a collaboration between Kate Hudson, who will embody and personify the two souls of Campari: the captivating bitterness versus a more subtle, intriguing sweetness and fashion photographer, Michelangelo Di Battista.

A unique and unmistakable recipe has characterized Campari, the aperitif par excellence, for over 150 years. The inimitable Campari recipe, used as the basis of many cocktails served worldwide, has been kept the same since its inception and remained a closely guarded secret, passed down over the years.

Campari 2016 Calendar starring Kate Hudson. Behind The Scenes  images by Francesco Pizzo

Campari 2016 Calendar The Bittersweet Campaign starring Kate Hudson. Behind The Scenes images by Francesco Pizzo

Campari was the result of Gaspare Campari’s experiments in concocting new beverages. It is still produced today with the same ingredients and following the confidential recipe which remains a secret known only to the very few people in charge of the production process.

Campari is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water; these last two being the recipe‟s only known ingredients. Many have guessed simply at the number of ingredients: some say there are 20 or 60, but others list the ingredients at 80.

Over time, appreciation and respect has grown for this historic and unique brand, which is now recognised and appreciated worldwide.

The history of Campari began in Novara in 1860. About forty years later, Campari’s first production plant was opened in Sesto San Giovanni and the company began to export the brand overseas. It was the beginning of a success story that today still has no sign of stopping.11949294_10153030677571440_6055920904781604556_n

In continuous evolution, an image of fashion, international, and constantly cutting-edge, with a style that defines and precedes trends and fashions. Campari persistently follows sophisticated atmospheres that are stylish and emotional. Campari has always been distinguishable thanks to its style, class and elegance.

On starring in the 2016 Campari Calendar, Hudson comments, “I was honored to be invited to shoot the 2016 Campari Calendar. This year’s theme plays off the upcoming election, which is the perfect metaphor for the many Campari flavour choices. I loved working with Michelangelo to create two distinctive characters embodying bitter and sweet.

2016 Campari calendar Photographer Michaelangelo Di Battista with Kate Hudson. Behind The Scenes  images by Francesco Pizzo

2016 Campari Calendar Photographer Michaelangelo Di Battista with Kate Hudson. Behind The Scenes images by Francesco Pizzo

Michelangelo Di Battista also comments on his involvement in this year’s project, “Campari is a brand that has always had a clear sense of aesthetic and well-defined style, which is exactly what I pride myself on. Kate’s enthusiasm and ability to switch between the two personalities allowed me to create images I hope are fresh, inspiring and imaginative.”

Campari 2016 Calendar starring Kate Hudson. Behind The Scenes  images by Francesco Pizzo

Campari 2016 Calendar The Bittersweet Campaign starring Kate Hudson. Behind The Scenes images by Francesco Pizzo

Campari 2016 Calendar starring Kate Hudson. Behind The Scenes  images by Francesco Pizzo

Campari 2016 Calendar The Bittersweet Campaign starring Kate Hudson. Behind The Scenes images by Francesco Pizzo

Bob Kunze-Concewitz, CEO of Gruppo Campari sums it all up by adding, “Celebrating and personifying the flavor complexity of Campari and building on the bittersweet trend makes this year’s calendar unique. Each month embodies the different profiles Campari embodies, alongside Kate Hudson’s incredible talent and ability to switch from approachable, welcoming and sensual to audacious and seductive. Michelangelo’s beautiful photography and strong styling brings to life all of the different elements with ease and elegance. With all this in mind, we’re very much looking forward to unveiling it later in the year.