Elegance comes in many shapes and often sometimes where you least expect it. Epitomizing a superlative—and ultimately luxurious—experience and built on leading-edge design, Kohler – a global leader in kitchen and bath design and technology, is launching yet another game-changing product – The Veil Intelligent Toilet. The Veil combines thoughtful design, powerful performance and user-friendly functionality, giving a unique, innovative and luxurious experience to the user. And yes, it’s very elegant, elevating going to the bathroom to new heights.
Founded in 1873 and headquartered in Kohler, Wisconsin, in the United States, Kohler Co. is one of America’s oldest and largest privately held companies and is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and international host to award-winning hospitality and world-class golf destinations.
The Veil Intelligent Toilet has all the functionalities one would expect from Kohler plus a few extras, including a concealed tank, automatic flushing and bidet integrated in one piece. Its modern design is minimalistic and has an ergonomically-designed French curve seat, for added comfort. Veil’s rimless bowl design also makes it easier to clean, ensuring elevated hygiene level. Technology integration in the new range includes (1) Automatic flushing with Double Siphonic Flushing System, (2) Night light and automated deodorizer, (3) a Touch Screen Remote designed to fit easily in your palm,which allows you to control and customize every feature of the Veil according to your tastes and (4) Intuitive Function – a motion-activated, hands-free opening and closing cover. The Integrated Multi-Function Bidet has a stainless steel wand that offers adjustable spray, position, water pressure, temperature and oscillate functions.
Its Double Siphonic Flushing System incorporates dual jets that produce efficient and powerful siphoning action, hence conserving water. The intelligent Auto-Flush Technology detects requirement for either full or half flush and also has the option for manual flush in case the power goes out. It features a single wand for front and rear wash with 5 positions for best hands-free hygiene. Sterilized water cleans the bidet wand after each wash and UV light sanitizes it every 24 hours.
Commenting on the launch of Veil, Mr. Salil Sadanandan, Managing Director, Kohler Kitchen and Bath, India said, “At Kohler, we focus our efforts on designing products that enhance the lives of the customers, thus, reinstating the spirit of ‘Gracious Living’ in everything that we do. Our intent in launching The Veil Toilet is to provide comforting luxury to people who want the best in their homes.”
Keeping in mind the rising percentage of high-income earning consumers around the globe, Kohler also unveiled their new campaign titled ‘Irreconcilable Differences‘. Irreconcilable differences campaign will strike a chord with consumers owing to its story and the Veil. The TVC revolves around a rich couple going through separation with the new product Veil playing a lead role.
The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign, is a TVC on irreconcilable differences directed by the experienced Vinil Mathews, from Breathless Productions, who also directed the hit feature film ‘Hasee Toh Phasee’. Interestingly, this TVC shows how the new, unique and luxurious toilet – The Veil, helps in reconciling a millionaire couple going through separation.
Conceptualized by O&M Advertising, Gurgaon, the campaign features a touch of Kohler’s trademark boldness, thus making it something of a landmark in a category that largely adheres to conventional communication themes. It is aimed at high-end luxury users and is the first step towards re-imagining the brand core of ‘Bold’ and infusing it with luxurious texture.”
“The concept was born out of the need to drive luxury to the luxury livers in an imaginative way,” said Ajay Gahlaut, Executive Creative Director, O&M Advertising, Gurgaon. “The truth is, Veil offers an experience that is simply too good to let go of. The film brings to life the increasing possessiveness that comes with luxury experiences today, in a way that hasn’t yet been explored in the category.”