Travel Channel’s ‘BOOZE Traveler’ Serves Up Another Round Of Cocktails And Culture

Season Two Premieres Monday, September 28 At 10:00 P.M. ET/PT

Host Jack Maxwell Kicks Off New Season with Eye-Opening Journey Through Greece, Discovering its Age-old Traditions, Resilient People and Distinct Spirits


cd245d4b-3420-4435-ba5e-e05c6871b14f.HRTravel Channel’s global nomad, Jack Maxwell, is back for another round of searching for the world’s most interesting beverages and the people who drink them in the second season of Booze Traveler,” premiering on Monday, September 28 at 10:00 p.m. ET/PT. In 16 all-new, hour-long episodes, Maxwell embarks on a journey crisscrossing the map to taste homemade liquors, fresh brewed beer and handcrafted cocktails in diverse locations including Argentina, Finland, Guatemala, Hawaii, Hungary, India, New Zealand, the Philippines, Sicily, Tanzania and Texas.

In Travel Channel’s “Booze Traveler,” Maxwell ventures the globe to not only get a taste of a country’s alcohol, but to quench his curiosity about what people drink, why they drink it and the stories they tell when they do. At each stop, he connects with locals, immerses himself in regional activities, learns about the country’s unique relationship with liquor and sometimes even participates in the alcohol-making process.

It’s fascinating how a simple drink can bring people together,” says Maxwell. “It gives us a chance to learn from one another, to listen to each other’s stories and open our eyes to the world around us. We discover that we have much more in common than we thought – culturally and socially.”

Host Jack Maxwell (c.) participates in a traditional Greek dance part of the Krevati ceremony with friends of the bride and groom.

Booze Traveler, Season Two, Episode One: Host Jack Maxwell (c.) participates in a traditional Greek dance part of the Krevati ceremony with friends of the bride and groom.

Booze Traveler, Season Two, Episode One: Host Jack Maxwell (r.) walks the streets of Athens with Yamas creators Dimitris Mitrakos (c.) and John Mitrakos.

Booze Traveler, Season Two, Episode One: Host Jack Maxwell (r.) walks the streets of Athens with Yamas creators Dimitris Mitrakos (c.) and John Mitrakos.

After a long day celebrating the engagement of a local bride and groom, host Jack Maxwell admires Greece's shoreline on the island of Crete.

Booze Traveler, Season Two, Episode One: After a long day celebrating the engagement of a local bride and groom, host Jack Maxwell admires Greece’s shoreline on the island of Crete.

Host Jack Maxwell leads a herd of sheep to the town center in Crete for the St. George Sheep Festival.

Booze Traveler, Season Two, Episode One: Host Jack Maxwell leads a herd of sheep to the town center in Crete for the St. George Sheep Festival.

In the season premiere of “Booze Traveler,” Maxwell steps back into ancient history as he explores Greece, a nation that’s using its traditions to help navigate itself through an uncertain time. He begins in the remote mountain town of Asi Gonia on the island of Crete, where nearly 30,000 sheep are herded to be blessed during the Festival of Saint George. While there, Maxwell samples homemade tsipouro, a traditional refreshment of distilled pomace liquor flavored by anise, and retsina, a local white wine flavored with pine sap dating back 2000 years ago. Next stop, the coastal town of Malia, where he crashes an ouzo-fueled bachelor party and partakes in the traditional custom of smashing plates, drinks rakomelo (raki and honey) with the bride and her parents and witnesses the most intimate part of the wedding preparation – krevati, a bed-making ceremony to bring good luck and fertility to the new couple.

After herding sheep during the St. George Sheep Festival in Crete, host Jack Maxwell & Stavros Pilmakis share a glass of Retsina, white wine with a pine sap flavor.

Booze Traveler, Season Two, Episode One: After herding sheep during the St. George Sheep Festival in Crete, host Jack Maxwell & Stavros Pilmakis share a glass of Retsina, white wine with a pine sap flavor.

Host Jack Maxwell enjoys Souma, a seasonal brandy made from figs, in Chios during a picnic with Vasillis Ballas and his family.

Booze Traveler, Season Two, Episode One: Host Jack Maxwell enjoys Souma, a seasonal brandy made from figs, in Chios during a picnic with Vasillis Ballas and his family.

In the capital city of Athens, Maxwell visits a restaurant that revives ancient food, drink and tradition from 5th century BC – complete with Ancient Greek clothes, feet washing and a symposium. He enjoys enormelo (traditional honey wine and a close cousin of mead) and is given the honor of raising the ceremonial ram head mug and leading a toast. The following day, Maxwell becomes one of the first Americans to try yamas, a new drink made by three innovative Athenians that combines carbonation and the three classic Greek liquors – ouzo, tsipouro and mastika. He learns how these Greeks are trying to innovate the old traditions in order to keep moving forward amidst the economic crisis affecting the country. Maxwell’s Greek exploration isn’t complete without a visit to the crescent-shaped island of Chios where he discovers its local mastic trees, the producer of the pure mastic gum and mastika liqueur, and learns a new toast – “Pieto na misi piet,” which means, “Drink it before it drinks you!”

Booze Traveler, Season Two, Episode One: Host Jack Maxwell sips on the Tsaziki Cocktail, a specialty drink found at the 360 Bar in Athens.

Booze Traveler, Season Two, Episode One: Host Jack Maxwell sips on the Tsaziki Cocktail, a specialty drink found at the 360 Bar in Athens.

Booze Traveler, Season Two, Episode One: Host Jack Maxwell sits down with the creators of Yamas, a flavored wine spritzer, to learn how they innovated Greece's three most popular spirits.

Booze Traveler, Season Two, Episode One: Host Jack Maxwell sits down with the creators of Yamas, a flavored wine spritzer, to learn how they innovated Greece’s three most popular spirits.

Other Episodes in Season Two includes:

Finland: Sisu, Sauna, And The Midnight Sun”: Host Jack Maxwell learns that once booze starts flowing, the famously reserved and introverted Finns let their inner Vikings roar to life. Whether he’s shredding with the air guitar champion of the world, herding reindeer in Lapland, slogging through a game of swamp soccer or broiling in a mobile sauna with three naked Finns, he is determined to find the method to Finland’s drinking madness. He’ll taste lonkero, the gin and juice cocktail in a can invented in the 1950s by the government to fuel up athletes; terva snapsi, a liqueur made of pine tar; isokari sours flavored with sea buckthorn, a cross between cranberry juice and battery acid, but packed with Vitamin C; and laku, a do-it-yourself mix of vodka, licorice and salt.

Hungary: Aliens, Soviets, and Gypsies”: Maxwell jumpstarts his journey through Hungary with shots of pálinka, a typical rural wake up call of 100-proof homemade fruit brandy. He drives to Budapest’s Jewish Quarter where ruin pubs – abandoned buildings transformed into trendy pubs and bars – serve him keseru mez, a triple-hopped, unfiltered and unpasteurized lager, and aurora borealis, a vodka mixed with raspberry syrup that is carbonated. Maxwell also uncovers Hungary’s best-kept liquor secret: zwack unicum, a herbal liqueur that uses 40 herbs and spices, a little 80- proof alcohol and was a secret remedy for Emperor Joseph II. Continue reading

Home & Interiors: Sherwin-Williams Launches Breakthrough System to Simplify Color Selection

Colorsnap® Integrates Online And Offline Tools, And Includes New In-Store Display

This week, Sherwin-Williams introduces its latest innovation: ColorSnap®, the company’s most comprehensive, integrated color selection system ever offered. Designed to help consumers and professionals make confident and efficient paint color selections, ColorSnap includes a first-of-its-kind, in-store display that makes color selection fast and easy, in addition to enhanced online and offline tools, and new colors.

With the ColorSnap system, we’ve created a completely new way to navigate color. Whether in their neighborhood Sherwin-Williams store, at home or on the go, ColorSnap provides a solution to easily explore and find color any way the consumer chooses,” said Jackie Jordan, Director, Color Marketing, Sherwin-Williams.

Easy, Intuitive And Fast
Customers can explore color in an entirely new way with the interactive, in-store ColorSnap® Studio display, which groups color by family, such as red, yellow or blue, then displays color by saturation level from bright to neutral with a new category just for whites. Each color family is set on one of 24 rotating panels. By turning a panel, customers can see a curated selection of nearly 50 paint chips of specific colors within that color family — making the selection process simple and fun.

ColorSnap® Studio

ColorSnap® Studio

The display, which will be the centerpiece of every Sherwin-Williams store, also features new 2-by-3-inch take-home color chips, rather than strips, so customers can get a bigger, better idea of how colors will look in their space.

In-Store Display

In-Store Display

Quicker Selection Time

Quicker Selection Time

Sherwin-Williams conducted extensive testing to ensure the new ColorSnap system would improve the overall customer experience. During in-store testing, on average, customers found their paint color of choice in 60 percent less time than with the previous display.

Sherwin-Williams collaborated with IDEO, an award-winning global design and innovation consultancy, on the in-store display, which uses a human-centered, design approach to help simplify the color-selection experience for both DIYers and professionals.

We were honored to work with Sherwin-Williams to reimagine the color selection journey through the lens of the company’s many diverse customers. After a thoughtful and iterative design process, we’re excited to see ColorSnap come to life,” said Michelle Ha Tucker, Portfolio Director, IDEO.

As part of the new display, a central work area will be added for customers to arrange and review their color choices, explore Sherwin-Williams color tools and interact with store experts. Customers will also be able to browse and take home nine new color guides and 12 postcards that are designed to inspire, educate and simplify color selection.

ColorSnap® Visualizer

ColorSnap® Visualizer

In addition to ColorSnap Studio, the redesigned in-store color display, the all-new system includes a refreshed and integrated online set of tools including ColorSnap® Visualizer for iPhone, iPad, Android and online (at The tools allow users to explore color before ever picking up a paintbrush. With the mobile app, customers can scan the new 2-by-3 inch color chip with their iPhone or Android smart phone for instant access to room scenes featuring that color, options for coordinating colors, and more. ColorSnap Visualizer also inspires by matching a color in a photo to a specific Sherwin-Williams color, allowing users to virtually paint a room or simply browse details on the full range of Sherwin-Williams colors. The iPad app also features inspirational room scenes that showcase expert color picks.

The ColorSnap system also seamlessly integrates with Sherwin-Williams industry-leading Sher-Color™Advanced Color Matching Technology, which calibrates color formulas specifically for every product and sheen, ensuring outstanding color accuracy and consistency when ordering a Sherwin-Williams color or matching a color to an accessory or to a color from another paint brand. Sher-Color™ is available in-store for fast, precise and custom color matching.

Faster And Easier For Design Professionals
Professionals will also find color selection easier and faster, thanks to the variety of new resources available to them, whether in the office or on the job site. The ColorSnap® Design Pro Suite includes an updated and expanded suite of tools for professionals (including a new ergonomic fan deck, portable and desktop kits and more), along with the ColorSnap Visualizer online tools. The ColorSnap Design Pro Suite creates a powerful color selection system that can differentiate a design practice. It will be available in early 2016.

ColorSnap starts rolling out this month and will be available in all 4,000 Sherwin-Williams stores across the U.S. and Canada by the end of January 2016. To learn more about the Colorsnap System, visit your neighborhood Sherwin-Williams store or

Stuart Weitzman Launches its First Television Commercial Featuring Gisele Bündchen During the MTV Video Music Awards

Stuart Weitzman will launch its first television commercial starring the face of the brand, Gisele Bündchen, during this year’s MTV Video Music Awards on Sunday, August 30th. Directed by fashion photographer Mario Testino, the black-and-white commercial tells the story of the brand’s connection to dance and music.92fe7bcd-8f3f-4cc9-8e9f-12c18aee8465

Known for effortlessly combining fashion and function, Stuart Weitzman kicks off the fall boot season with a visual storytelling of that message in a music video format made for television. The commercial features Gisele in the stretch plonge leather KOKO bootie doing the electric slide with an all-male troupe of dancers, choreographed by Marty Kudelka at the world famous Millennium Dance Complex. True to the movement, Gisele is beauty and grace personified, capturing the emotion in motion of dancing in Stuart Weitzman boots. Dancing in Stuart Weitzman shoes has become a unique and differentiated brand story over the last few years as the brand has built a stellar reputation for creating custom tour shoes for some of the music industry’s biggest stars, including Beyoncé and Taylor Swift. The commercial is a tribute to both that unique craftsmanship and to the music industry resonance, thus making it fitting to launch during an award show that celebrates the fusion of music and performance.c677627f-c6c7-4f49-8f41-e4c02838535e

The commercial is a 30-second cut of the brand’s social music video “Make That Move” which will launch on, with its social channels fueling the conversation by encouraging followers to share the video along with the trademarked hashtag #inourshoes. Starring alongside Gisele, as a continuation of the ongoing fashion and function story emphasizing the designer’s popular stretch materials, will be a dynamic duo of boots: the over-the-knee LOWLAND in nero plonge leather and the lace-up stretch DOWNTOWN sneaker boot. Progressive recording artist, model and muse Maluca Mala lends her dynamic vocals to the upbeat title track, produced by DJ Solidisco. The song is available to download exclusively on the Stuart Weitzman website,

Josh Mond’s James White to Open Theatrically November 13th

Awards Season Push to Occur for Stars Christopher Abbott and Cynthia Nixon


Christopher Abbott and Cynthia Nixon in Josh Mond’s James White, set for Theatrical release November 13th

The Film Arcade announced today that they have set a November 13th for the critically acclaimed film, James White, the directorial debut from Borderline Films writer/director Josh Mond. A coming-of-age story about a young New Yorker struggling to take control of his self-destructive behavior in the face of momentous family changes, JAMES WHITE stars Christopher Abbott, Cynthia Nixon and Scott “Kid Cudi” Mescudi. Starring alongside Abbott, Nixon and Mescudi are Makenzie Leigh, Ron Livingston and David Call.

JAMES WHITE is a high profile release from The Film Arcade; the film will receive a traditional theatrical release followed by an awards campaign highlighting the career-best performances by Abbott and Nixon. Both actors topped Indiewire’s Sundance Criticwire poll for Best Lead Actor and Best Supporting Actress, respectively. 

The film had its world premiere at the 2015 Sundance Film Festival, where it was one of the most critically acclaimed films of the entire festival and was the recipient of the “Best of Next” Audience Award.

A confident and closely observed directorial debut by MARTHA MARCY MAY MARLENE producer Mond, JAMES WHITE explores loss and the deep relationship between a mother and son. James White (Abbott) is a troubled twenty-something trying to stay afloat in a frenzied New York City.  He retreats further into a hedonistic lifestyle, but his mother’s battle with a serious illness forces him to take control of his life. As the pressure mounts, James must find new reserves of strength or riskdownload imploding completely. Shot on location in New York City with an intimate visual style, the film follows its lead into deep, affecting places while still maintaining its fragile humanity.

The Hollywood Reporter’s David Rooney praised James White as a “viscerally acted drama whose rich visual and sonic textures intensify the plunge into the title character’s messy life…an arresting feature debut.Varietys Scott Foundas called the film “a most assured piece of work by an artist.” Foundas’ Variety colleague Brent Lang praised the film as “the anti-Terms of Endearment” for its gritty and authentic take on familial anguish.

The film marks the first lead film role for stage and screen actor Christopher Abbott, whose previous film and TV credits include Hello, I Must Be Going, The Sleepwalker and “Girls.” Best known for her role as Miranda Hobbs in “Sex and the City,” James White provides Cynthia Nixon with one of the most significant film roles of her career.

James White is the latest feature film from Borderline Films, a New York City based production company which was formed in 2003 by Tisch Film School alums Mond, Antonio Campos and Sean Durkin. Their notable film credits to date include Afterschool, Martha Marcy May Marlene and Simon Killer. James White was produced by Campos, Durkin and Melody C. Roscher.

Founded in 2012, The Film Arcade is an independent film distribution company that recently released Jim Strouse’s People Places Things starring Jemaine Clement and Kris Swanberg’s Unexpected starring Cobie Smulders and Anders Holms. Previous films include Song One starring Anne Hathaway, A.C.O.D. starring Adam Scott, Richard Jenkins and Amy Poehler and Jill Soloway’s Afternoon Delight starring Kathryn Hahn, Jane Lynch and Juno Temple. The Film Arcade is in production on Mike Birbiglia’s Don’t Think Twice starring Keegan-Michael Key and Gillian Jacobs.

Spike Lee, Debbie Reynolds And Gena Rowlands To Receive Academy’s 2015 Governors Awards

The Board of Governors of the Academy of Motion Picture Arts and Sciences voted Tuesday night (August 25) to present Honorary Awards to filmmaker  Spike Lee and actress Gena Rowlands, and the Jean Hersholt Humanitarian Award to actress and industry legend Debbie Reynolds. All three awards will be presented at the Academy’s 7th Annual Governors Awards on Saturday, November 14, at the Ray Dolby Ballroom at Hollywood & Highland Center®.ga_honorees_23_0

The Board is proud to recognize our honorees’ remarkable contributions at this year’s Governors Awards,” said Academy President Cheryl Boone Isaacs.  “We’ll be celebrating their achievements with the knowledge that the work they have accomplished – with passion, dedication and a desire to make a positive difference – will also enrich future generations.”

The Honorary Award, an Oscar statuette, is given “to honor extraordinary distinction in lifetime achievement, exceptional contributions to the state of motion picture arts and sciences, or for outstanding service to the Academy.”

Lee, a champion of independent film and an inspiration to young filmmakers, made an auspicious debut with his NYU thesis film, “Joe’s Bed-Stuy Barbershop: We Cut Heads,” which won a Student Academy Award® in 1983.  He proceeded to blaze a distinctive trail with such features as “She’s Gotta Have It,” “School Daze” and “Do the Right Thing,” which earned him a 1989 Oscar® nomination for Original Screenplay.  His work as a director ranges from the Oscar-nominated documentary feature “4 Little Girls” to such mainstream successes as “Malcolm X” and “Inside Man.”  Lee’s other feature credits include “Mo’ Better Blues,” “Jungle Fever,” “Crooklyn,” “He Got Game,” “25th Hour,” “Miracle at St. Anna” and “Red Hook Summer.”  He currently serves as the artistic director of the graduate film program at New York University.

Rowlands, an original talent whose devotion to her craft has earned her worldwide recognition as an independent film icon, received Academy Award nominations for her lead performances in “A Woman under the Influence” (1974) and “Gloria” (1980), both directed by her husband and frequent collaborator, John Cassavetes.  She got her start on the New York stage and in live television in the 1950s and has appeared in 40 feature films to date, from “The High Cost of Loving” in 1958 to “Six Dance Lessons in Six Weeks,” which she starred in earlier this year. Her other notable films include “Lonely Are the Brave,” “Faces,” “Minnie and Moskowitz,” “Opening Night,” “Another Woman,” “Unhook the Stars,” “Hope Floats,” “Playing by Heart,” “The Notebook” and “Broken English.”

The Jean Hersholt Humanitarian Award, also an Oscar statuette, is given “to an individual in the motion picture arts and sciences whose humanitarian efforts have brought credit to the industry.”

Reynolds, a Hollywood icon since she won hearts with her buoyant performance in “Singin’ in the Rain,” embarked on the role of a lifetime as a founding member of the Thalians, a charitable organization conceived and sustained by entertainers to promote awareness and treatment of mental health issues. She served as the group’s president almost continuously from 1957 to 2011, adding numerous terms as board chair and frequently presiding over its annual fundraising gala. Her tireless efforts have enabled the Thalians to contribute millions to the Mental Health Center at Cedars-Sinai and to UCLA’s Operation Mend, which helps military veterans recover from the physical and psychological wounds of war. Reynolds has appeared in more than 40 feature films, including “The Tender Trap,” “A Catered Affair” and “Mother,” and received a 1964 Oscar nomination for her lead performance in “The Unsinkable Molly Brown.”


Kohler Introduces ‘The Veil Intelligent Toilet”: An Experience That Is Never Too Irresistible

Elegance comes in many shapes and often sometimes where you least expect it. Epitomizing a superlative—and ultimately luxurious—experience and built on leading-edge design, Kohler – a global leader in kitchen and bath design and technology, is launching yet another game-changing product – The Veil Intelligent Toilet. The Veil combines thoughtful design, powerful performance and user-friendly functionality, giving a unique, innovative and luxurious experience to the user. And yes, it’s very elegant, elevating going to the bathroom to new heights.

The Veil Intelligent Toilet from Kohler

The Veil Intelligent Toilet from Kohler

Founded in 1873 and headquartered in Kohler, Wisconsin, in the United States, Kohler Co. is one of America’s oldest and largest privately held companies and is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and international host to award-winning hospitality and world-class golf destinations.

The Veil Intelligent Toilet has all the functionalities one would expect from Kohler plus a few extras, including a concealed tank, automatic flushing and bidet integrated in one piece. Its modern design is minimalistic and has an ergonomically-designed French curve seat, for added comfort. Veil’s rimless bowl design also makes it easier to clean, ensuring elevated hygiene level. Technology integration in the new range includes (1) Automatic flushing with Double Siphonic Flushing System, (2) Night light and automated deodorizer, (3) a Touch Screen Remote designed to fit easily in your palm,which allows you to control and customize every feature of the Veil according to your tastes and (4) Intuitive Function – a motion-activated, hands-free opening and closing cover. The Integrated Multi-Function Bidet has a stainless steel wand that offers adjustable spray, position, water pressure, temperature and oscillate functions.  BOLD BLOG MAR 19

Its Double Siphonic Flushing System incorporates dual jets that produce efficient and powerful siphoning action, hence conserving water. The intelligent Auto-Flush Technology detects requirement for either full or half flush and also has the option for manual flush in case the power goes out. It features a single wand for front and rear wash with 5 positions for best hands-free hygiene. Sterilized water cleans the bidet wand after each wash and UV light sanitizes it every 24 hours.

Commenting on the launch of Veil, Mr. Salil Sadanandan, Managing Director, Kohler Kitchen and Bath, India said, “At Kohler, we focus our efforts on designing products that enhance the lives of the customers, thus, reinstating the spirit of ‘Gracious Living’ in everything that we do. Our intent in launching The Veil Toilet is to provide comforting luxury to people who want the best in their homes.”

Keeping in mind the rising percentage of high-income earning  consumers around the globe, Kohler also unveiled their new campaign titled ‘Irreconcilable Differences‘. Irreconcilable differences campaign will strike a chord with consumers owing to its story and the Veil. The TVC revolves around a rich couple going through separation with the new product Veil playing a lead role.

The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign, is a TVC on irreconcilable differences directed by the experienced Vinil Mathews, from Breathless Productions, who also directed the hit feature film ‘Hasee Toh Phasee’. Interestingly, this TVC shows how the new, unique and luxurious toilet – The Veil, helps in reconciling a millionaire couple going through separation.

Conceptualized by O&M Advertising, Gurgaon, the campaign features a touch of Kohler’s trademark boldness, thus making it something of a landmark in a category that largely adheres to conventional communication themes. It is aimed at high-end luxury users and is the first step towards re-imagining the brand core of ‘Bold’ and infusing it with luxurious texture.”

The concept was born out of the need to drive luxury to the luxury livers in an imaginative way,” said Ajay Gahlaut, Executive Creative Director, O&M Advertising, Gurgaon. “The truth is, Veil offers an experience that is simply too good to let go of. The film brings to life the increasing possessiveness that comes with luxury experiences today, in a way that hasn’t yet been explored in the category.”


Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship and Tommy Hilfiger Underwear New Campaign

Collection was Launched With a Sexy Tennis Tournament With a Twist in New York City‘s Bryant Park

Tommy Hilfiger, which is owned by PVH Corp., launched its global brand ambassadorship with iconic tennis star Rafael Nadal For Tommy Hilfiger Underwear, tailored collection and fragrance with a pop-up tennis event in New York City’s Bryant Park. The event celebrated the debut of the new Tommy Hilfiger underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon.

Rafael Nadal with Tommy Hilfiger at a Personal Appearance At Macy's Herald Square (Image provided by Tommy Hilfiger PR)

Rafael Nadal with Tommy Hilfiger at a Personal Appearance At Macy’s Herald Square (Image provided by Tommy Hilfiger PR)

Nadal Ad Campaign-3

The Fall 2015 Tommy Hilfiger Underwear Collection refreshes classic styles with
updated fits, revamped fabrics and elevated details. Design innovations, including a
special four-way flex stretch technology, combine with premium fabrics for a result that’s sophisticated, durable and essential for every day comfort. The collection also features sharp silhouettes, modern tailoring and rich textures. The TH Bold fragrance celebrates the spirit of determination and has been created for the modern man who lives bold, with a competitive nature and effortless self-confidence.

Lloyd Boston, Rafael Nadal, Terry Lundgren and Tommy Hilfiger at Macy's Herald Square

Lloyd Boston, Rafael Nadal, Terry Lundgren and Tommy Hilfiger at Macy’s Herald Square

We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,” said designer Tommy Hilfiger. “Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.”
05. Rafael Nadal
The 14-time Grand Slam winner, in town for the upcoming U.S. Open, challenged some of New Yorks best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist.

 Arthur Kulkov

Arthur Kulkov

Constance Jablonski

Constance Jablonski

Nadal faced off in several rounds of tennis with top models including supermodels Chanel Iman and Constance Jablonski; 2015 Sports Illustrated Swimsuit Issue cover model Hannah Davis; actor and model Noah Mills; Hilfiger models Arthur Kulkov and Akin Akman;, all dressed in custom Tommy Hilfiger looks. Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. Actresses (Glee star and Hollywood Game Night host) Jane Lynch and (No Escape and Wet Hot American Summer: First Day of Camp) Lake Bell hosted the event from the umpire’s seat as Nadal took victory in three consecutive games.

Akin Akman

Akin Akman

“I love how this event brings together fashion and sport with Tommy’s signature twist

– it was the perfect way to kick-off my partnership with Tommy Hilfiger,” said Rafael
Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”

Danielle Bernstein, Bryanboy, Constance Jablonski, Chanel Iman, Akin Akman, Noah Mills, Hannah Davis, Arthur Kulkov

Danielle Bernstein, Bryanboy, Constance Jablonski, Chanel Iman, Akin Akman, Noah Mills, Hannah Davis, Arthur Kulkov

Other VIP guests included Paper Towns star Nat Wolff; home and design icon Martha Stewart; and fashion bloggers Bryanboy, Danielle Bernstein and Sazan Barzani, all dressed in Tommy Hilfiger custom tennis togs.Nadal Ad Campaign-1
The advertising campaign was revealed just after midnight on last night through the
brand’s social media channels, and will run globally in top print publications, television, online and out-of-home placements, including billboards in key cities worldwide. The striking campaign imagery and revealing video was shot in Nadal’s hometown in Mallorca, Spain.

To complement the event and partnership the brand launched a series of digital
initiatives, including a live Periscope feed from the event hosted by American fashion
blogger Sazan Barzani. In an exclusive collaboration with Funny or Die, comedian Nate Dern brought a new perspective to the traditional red-carpet Q&A in a series of videos that will be revealed on social media over the following days.