TORRID, The Hottest Name In Plus-Size Fashion, Introduces Real Girls Campaign, #MyStoryMyTorrid

TORRID, the fastest growing Plus-Size fashion retailer in the country, is featuring its customers as models for their Fall 2015 campaign, #MyStoryMyTorrid. This is the first campaign of its kind in plus-size fashion showcasing real girls who wear sizes 12-28, a demographic representing the majority of American women.

Our customers often ask us why we don’t show our clothes on ‘real girls’ as well as professional models, and we’ve answered,” states Lisa Harper, Torrid CEO. “It’s a powerful thing to turn the camera on them and give them a platform to express themselves. These young women have been ignored by the fashion industry for too long, we want to turn that around.

TORRID designs and retails on-trend fashion apparel, accessories, swimwear and lingerie for young, stylish women who wear sizes 12 to 28 and has over 315 stores across the country and online at torrid.com.

The girls featured are devoted fans of Torrid, discovered on Instagram.

Kiara Boughner (PRNewsFoto/TORRID)

Kiara Boughner (PRNewsFoto/TORRID)

On the cover of Torrid’s Fall Collection catalog, launching this week, is Kiara Boughner from Redondo Beach, CA, a wedding cake designer and newlywed, photographed at her family’s ranch. “It’s so cool to share my experience of where I grew up and do this awesome photo shoot with Torrid,” she says. “I love that Torrid is a movement empowering girls everywhere.”

Kia Billinger (PRNewsFoto/TORRID)

Kia Billinger (PRNewsFoto/TORRID)

Kia Billinger from La Verne, CA, also appearing in the campaign, is a registered nurse who works the night shift in the emergency room at her local hospital. “At work I wear scrubs, but I also love dressing up,” she says. “Torrid’s clothes make me feel beautiful and fierce. This experience has been amazing.”

Zen Josey (PRNewsFoto/TORRID)

Zen Josey (PRNewsFoto/TORRID)

Zen Josey from La Miranda, CA, the third girl featured, works for a video game company and is passionate about burlesque. She explains, “When I discovered Torrid, it made me feel relevant and cool, not like an outcast because I couldn’t fit into a size 10. The shoot was a really amazing experience for me, I feel honored.”

They each spends a day doing a photo shoot in her respective hometown and then appears on the pages of Torrid’s catalog, in the windows and inside of Torrid stores, and prominently on Torrid.com. Each girl shares her story – a blend of video, personal photos and her favorite Torrid looks–as she normally would, via social media. A special meet-and-greet event is organized as well to celebrate each girl at her local Torrid store.
Due to the resounding success (so far) and overwhelmingly favorable response to the fall campaign, the company plans to continue showcasing their customers as models in their marketing for the upcoming holiday catalog and selling season.

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The First Electric Daisy Carnival, Brazil Reveals Massive Artist Lineup

EDC Brazil Debuts Friday, December 4 and Saturday, December 5 at the Autodromo de Interlagos in Sao Paulo

Organizers Insomniac and Time for Fun (T4F) has announced the incredible lineup of more than 60 artists who will travel to South America to perform at the first ever Electric Daisy Carnival, Brazil. This groundbreaking event will mark the first time North America’s largest dance music festival will debut in South America. EDC will transform the Autodromo de Interlagos in Sao Paulo into an exciting new destination for fans to experience the most popular acts in dance music on Friday, December 4 and Saturday, December 5, 2015.edc_brasil_2015_lu_full_lineup_1080x1080_r04_0

The Autodromo de Interlagos‘ grounds will provide attendees with the captivating experience that has made EDC a global phenomenon, while also delivering a perspective that is uniquely Brazilian. Immersed in the stunning city skylines of Sao Paulo, the festival will feature three massive stages, kineticCATHEDRAL, neonGARDEN and bassPOD, outfitted with larger-than-life visuals, state-of-the-art lasers, mind-blowing pyrotechnic displays and much more.

EDC Brazil will also present three of Insomniac’s signature Art Cars, including El Pulpo Mechanico, the classic Pushing Daisies, and EDC Brazil’s reimagined rendition of the boomBox, which will roam the festival for all fans to enjoy.

Embracing EDC’s carnival-like atmosphere, full-scale rides such as Ferris Wheels and high-flying swings will accompany unique interactive art instillations, costumed theatrical performers, and a nightly firework display. EDC Brazil promises to be an event unlike any other the country has ever seen.

Insomniac (founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993) produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, these events captivate the senses and inspire a unique level of fan interaction. Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted 400,000 fans over three days in June 2015.

A company leader in live entertainment in South America with operations in Brazil, Argentina, Chile and Peru, owns major concert venues in the region. T4F has done in its history tours such as U2, Madonna, Roger Waters, Pearl Jam, Black Sabbath, AC/DC; as also promoted important national concerts such as Marisa Monte, Maria Bethânia, Zeze di Camargo & Luciano, among others, besides the shows of Cirque du Soleil, Disney on Ice and Fuerza Bruta. It also promotes the music festival Lollapalooza Brasil and Circuito Nova Schin Stock Car, the most important national category of car racing, besides the Copa Petrobras de Marcas. T4F is a pioneer in Brazil in the production of original Broadway Musicals and has also done the most important titles on this market such as “The Lion King”. It is producing “Sister Act“.

Two-day general admission and VIP tickets are available for purchase beginning at $190 USD (R$660) and $390 USD (R$1360) respectively. Layaway plans are available for all ticketing options and can be paid in 3 interest-free installments. Fans can visit http://brasil.electricdaisycarnival.com/en/ to purchase tickets online.

PHOTOS.Com by Getty Images Snaps Up The Collection of Legendary Village Voice Photographer Fred W. Mcdarrah

New Prints of Classic Greenwich Village Images Available For First Time 

Photos.com proudly announces the addition of the Fred W. McDarrah Collection. His work brings a new and unique selection of images to the collected works of an already world class Photos.com lineup including the legendary works of celebrated photographers Alfred Eisenstadt, Margaret Bourke-White and Ansel Adams.

The Beatles in New York City by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

The Beatles in New York City by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

Jimi Hendricks (in concert) by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

Jimi Hendricks (in concert) by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

Coney Island Cyclone Rollercoaster Ride (by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

Coney Island Cyclone Rollercoaster Ride (by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

For The Fred McDarrah Collection, the editors at Photos.com have selected more than 200 of McDarrah’s most delightful and inspiring images, with an eye towards their ability to work as wall décor. The images shown here (and many others) has been made available to the consumer market for the very first time.

Fred W. McDarrah (November 5, 1926 – November 6, 2007) was the most curious, knowledgeable, and indefatigable chronicler of the New York scene over the second half of the 20th century. He bought his first camera at the 1939 World’s Fair for 39 cents, but he did not start taking photographs as a vocation until he was a paratrooper in occupied Japan following World War II.

He rose to prominence during his 50-year association with the Village Voice newspaper, the house organ of the post-war counterculture. The New York Times has described McDarrah as the “Bachrach of New York’s Bohemia.” I would go even farther and say that he was the “Zelig” of the New York cultural scene at the time. If it happened anywhere in New York City, he was there with his camera memorializing the event.

Untitled Image by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

Untitled Image by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

Subway Car, 1977: Interior view of a graffiti-covered subway car, New York, New York, February 25, 1977. (Photo by Fred W. McDarrah/Getty Images)

Subway Car, 1977: Interior view of a graffiti-covered subway car, New York, New York, February 25, 1977. (Photo by Fred W. McDarrah/Getty Images)

''Let There Be Neon': Interior view of 'Let There Be Neon' (451 West Broadway), New York, New York, September 28, 1972. (Photo by Fred W. McDarrah/Getty Images)

”Let There Be Neon’: Interior view of ‘Let There Be Neon’ (451 West Broadway), New York, New York, September 28, 1972. (Photo by Fred W. McDarrah/Getty Images)

He photographed the artists, writers, musicians, and actors who frequented the bars, theaters, galleries, and cafes in Greenwich Village. He documented political rallies, museum openings, breaking news, feminism, experimental theater, the rock and folk music scenes, dance, and the civil rights and anti-war movements. In a style simple and direct, McDarrah created street and studio portraits of luminaries, politicians and celebrities that were often definitive and iconic. He was one of the first to photograph Bob Dylan. He photographed people at the time of the Stonewall Riots.


Rolling Stones On Fifth Avenue: View, from below, British musician Mick Jagger of the rock band the Rolling Stones, New York, New York, May 1, 1975. The band announced their 'Tour of the Americas '75' with a performance on a flatbed truck on 5th Avenue. (Photo by Fred W. McDarrah/Getty Images)

Rolling Stones On Fifth Avenue: View, from below, British musician Mick Jagger of the rock band the Rolling Stones, New York, New York, May 1, 1975. The band announced their ‘Tour of the Americas ’75’ with a performance on a flatbed truck on 5th Avenue. (Photo by Fred W. McDarrah/Getty Images)

Untitled Image by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

Andy Warhol by Fred W. MacDarrah (Image courtesy of Photo.com by Getty Images)

Untitled Image by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)

Untitled Image by Fred W. McDarrah (Image courtesy of Photo.com by Getty Images)


But his favorite subject may have been his beloved New York City; often roaming the city on his bicycle, he documented the streets, buildings, landmarks, parks, beaches, pushcarts, subways, architecture, landscapes, churches, signs, cobblestones, storefronts and rooftops.
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