Isabel and Ruben Toledo has partnered with Lane Bryant on on Hot House Beauties (2.5 fl. oz. eau de parfum spray: $52.50 each; .33 oz rollerball: $16.50 each), both their first foray into the world of designer fragrance. It follows the debut of the Isabel Toledo for Lane Bryant fashion collection, the first ever designer collaboration for Lane Bryant. Imagined by the Toledos, and developed with world renowned Swiss fragrance house, Givaudan, the scents are categorized as a floral, fruity gourmand (Kuba Rose) and a floral, fruity musk (Crystal Honey). Both teams worked closely to create a scent for the woman who understands the power of inner beauty and the attraction of love in all its expressions. She welcomes the opportunity to indulge.
Lane Bryant’s CEO Linda Heasley says, “We are thrilled to work with Isabel and Ruben Toledo on the first ever fragrance collaboration for Lane Bryant. We already know our existing customer is drawn to the Toledos’ approach to artistry and design and hope this venture opens the door to more women experiencing the brand for the first time.”
Kuba Rose is all about mystique, she captures the heart, intimate and passionate with a rare depth of character, reminiscent of a walk through the magical gardens and courtyards of Cuba.
Top Notes: Italian bergamot, red grapefruit, red currant, and boysenberry.
Heart: Sheer rose, jasmine, peony, tuberose and gardenia.
Base: Vanilla bean, warm musk, exotic sandalwood and patchouli.
Crystal Honey represents the joy of life. She inspires play, is carefree and flirtatious. She’s an independent spirit that lives fully in the moment.
Top Notes: Pink grapefruit, green Italian mandarin, pear nectar, green apple, and white starfruit.
Heart: Dewberry, juicy raspberry, pink jasmine, apple blossom, and mountain magnolia.
Base: Warm musk, cedarwood, liquid amber and sandalwood.
Capturing Isabel’s couturier talents and Ruben’s artisanal flare, each fragrance box was designed using the “inside out” approach to craftsmanship, a hallmark of the Toledo’s work. From the bottle, produced by glassmaker Pochet, formed from the highest quality Parisian glass, to its shape, inspired by the 100-year-old skylight in the couple’s studio, to Ruben’s hand drawn illustrations on the packaging, an exquisite attention to detail brings the Hothouse Beauties to life.
Isabel Toledo says, “Creating fragrance felt like a natural progression. It’s an extension of your wardrobe; the starting point for dressing a mood, and a lingering reminder of your presence. Ruben and I felt strongly that we wait until we were truly ready to follow our noses with a concept we loved. Partnering with Lane Bryant allowed us to create an experience that is deeply personal and quite different from everything else in the market, as well as access to the uniquely loyal and diverse customer that so inspires my work. I believe the joy of living is most felt when it is shared.”
Hot House Beauties by Isabel and Ruben Toledo will be available at Lane Bryant stores in September 2015.