Express Yourself with Eddie Borgo for Target

When Target announced its latest designer collaboration with Eddie Borgo, who’s crafted a first-of-its-kind limited-edition collection of customizable jewelry, accessories and wall art, in late May, the excitement couldn’t be contained.

Eddie Borgo

Eddie Borgo

Eddie has an amazing eye, and we love the ingenuity and quality of craftsmanship of this collection,” said Kathee Tesija, Chief Merchandising and Supply Chain Officer for Target. “Our guests are looking for ways to personalize their look and express their individual sense of style, and this line gives them the ability to do just that through beautifully designed jewelry and accessories that feel incredibly luxurious.”

Poppy Delevingne, face of the campaign, poses with designer Eddie Borgo

Poppy Delevingne, face of the campaign, poses with designer Eddie Borgo

The collection features the designer’s signature aesthetic – geometric shapes and symbols inspired by sculptural art and architecture – and on-trend textures, colors and finishes (think silver, gold and rose gold combined with materials like hand-poured resin, brass mesh and chains). It gets even better; the best part of this collection is how easy it is to custom-create your own unique pieces! Simply select a jewelry or accessory item, such as a handbag, necklace or earrings, and style it with a variety of components, including charms, studs and totems.

When designing this collection, I was inspired by the idea of modernizing the 1960s and 1970s craft culture and empowering people to be creative,” said Borgo. “It’s been exciting to bring the spirit of this collection to life, and I can’t wait to see how Target’s guests make it their own.”

Now with the launch of the collection only days a way, the company has released the Eddie Borgo for Target Look Book and and it’s not just the galaxy-inspired disc bags and backpacks that have people calling the collection “out of this world.” Priced from $7.99 to $49.99 the Eddie Borgo for Target collection will be available at select Target stores and Target.com beginning July 12.