Macy’s offers fashion from America’s favorite brands, early summer events and a partnership with Got Your 6 in support of America’s veterans
From May 13 to July 4, share photos using #AmericanSelfie for a chance to be included
in the national broadcast of Macy’s 4th of July Fireworks®
Macy’s announces the return of “American Icons,” launching this week in celebration of America‘s Independence Day (July 4th) and the American landscape, the people, places and things that make this country great. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them, as well as fashions from celebrated designers and icons, in-store events and a special program in support of America’s veterans.
“American Icons is a meaningful program that offers Macy’s a chance to connect with our customers in celebration of our great country,” said Martine Reardon, Macy’s chief marketing officer. “With #AmericanSelfie, they can show us why they love America while supporting Got Your 6, a nonprofit organization that serves to empower veterans and strengthen communities. We are also rolling out the latest fashion from the country’s most beloved brands and hosting fun summertime events to make this year’s tribute to America more special than ever.”
From now to July 4, Macy’s is inviting customers to use #AmericanSelfie to share their favorite “selfie” photos that capture the faces, places and things they love on Instagram and Twitter, to show people nationwide what they enjoy most about this country. In support of America’s military veterans, with each use of #AmericanSelfie, Macy’s will donate $1, up to $250,000, to Got Your 6, a nonprofit organization dedicated to helping our returning service members make America stronger. Plus, #AmericanSelfie will be part of Macy’s annual 4th of July Fireworks show, the nation’s largest Independence Day display telecast nationally on NBC.
Got Your 6 is a campaign that unites nonprofit, Hollywood, and government partners and believes that veterans are leaders, team builders, and problem solvers who have the unique potential to strengthen communities across the country. As a coalition, Got Your 6 works to integrate these perspectives into popular culture, engage veterans and civilians together to foster understanding, and empower veterans to lead in their communities. The organization also knows that most veterans leave the military seeking new challenges, and the campaign ensures that there are opportunities for them to continue their service.
In the military, “Got your six” means “I’ve got your back.” The saying originated with World War I fighter pilots referencing a pilot’s rear as the six o’clock position. It is now a ubiquitous term in the military that highlights the loyalty and cooperation found in military culture. The Got Your 6 campaign chose this term, because it is emblematic of the many skills that veterans bring back into their communities when they return home.
Through entertainment industry partners, Got Your 6 works to normalize the depictions of veterans on film and television to dispel common myths about the veteran population. Through nonprofit and government partners, Got Your 6 likewise ensures successful veteran reintegration and empowers veterans to lead here at home. Together, Got Your 6 and its partners are shifting public perceptions so that veterans’ leadership and skills are recognized and utilized at home to strengthen communities.
Each year, around a quarter-million service members exit the military and re-enter civilian life. It is essential that Americans see the potential for veterans to strengthen our communities. Got Your 6 works to ensure that veterans return home to be seen as leaders and civic assets. For the past decade, our country has framed “veteran reintegration” as a major societal problem or struggle. On the contrary, Got Your 6 believes that it is crucial for Americans to see veteran reintegration as an opportunity, because veterans are uniquely suited to solve some of our nation’s most difficult challenges.
The average American has little first-hand connection to the military and often believes that, in general, veterans are much more likely than civilians to experience unemployment, substance abuse, homelessness, and various other issues. These notions are largely misconceptions. They paint a picture of veterans as “broken.” As a result, veterans often say they feel more pity than respect from the civilian population. When veterans fail to successfully reintegrate back into American society, it is often because their communities do not expect them to succeed or excel. Got Your 6 believes that if the country does not call upon returning veterans, then we will miss out on a generation of leaders.
Macy’s is continuing its partnership with Got Your 6 to help empower military veterans and families to make America stronger. In addition to the contribution made through the #AmericanSelfie initiative, Macy’s will host “Got Your 6 Saturday” on May 16, when customers can give $3 at any register and receive a savings pass, with 100 percent of the purchase price donated to Got Your 6. With this pass, shoppers will receive a 25 percent discount all day on purchases, exclusions and restrictions apply. Beyond “Got Your 6 Saturday,” Macy’s shoppers can still support America’s veterans from May 17 through May 25 by giving $3 for a 15 percent/20 percent discount savings pass to drive additional donations to Got Your 6 and its nonprofit partners.
Macy’s has lined up an all-star cast of brands to offer shoppers the most covetable clothing and accessories – just in time for the warm weather season. Macy’s customers will be treated to collections by Calvin Klein, I.N.C. International Concepts, Tommy Hilfiger, Michael Kors, Martha Stewart Collection, Locker Room Lids, Thalía Sodi, Ryan Seacrest Distinction and the lovable characters from PEANUTS®, among others, for the hottest trends in fashion all summer long. This year’s talent and brands will be featured in the new print, digital and in-store American Icons advertising campaign, as well as a 112-page direct mail book of curated merchandise, also available at macys.com/americanicons.
Set against the ultra-modern backdrop of the new Whitney Museum of American Art in New York City, Calvin Klein continues its tradition of cutting-edge, minimal designs. Featuring sleek silhouettes and a black-and-white color palette, the range is crisp and contemporary. Spring’s athletic vibe manifests in a dynamic way with moto-jackets and slide sandals, allowing for both fit and function.
I.N.C. International Concepts celebrates 30 years of fashion-forward designs, and has tapped world-renowned models Heidi Klum and Gabriel Aubry to lead the festivities. For women, the collection boasts eclecticism, featuring prints, colors, and details like fringe that give off a worldly vibe. For men, lightweight blazers, printed wovens and fitted jeans comprise a collection that emanates relaxed sophistication.
With a landmark Art Deco hotel in the heart of South Beach as a backdrop, the Thalía Sodi collection for American Icons exudes energy and excitement. Just in time for hot summer nights, Thalía Sodi offers customers a bold, vibrant collection of clothing, jewelry and footwear that is simply head-turning. Figure-flattering and feminine, the collection’s dresses and separates make women feel confident and beautiful. The use of bright colors and vivid prints reflects the vivacity of Thalía, and the use of gold throughout the statement footwear and jewelry highlight the glamour and opulence of the range.
Ryan Seacrest has proven to be a media powerhouse in broadcast and radio, all while impeccably dressed. Through his eponymous line, Seacrest brings the same polish and sophistication to men throughout the country. The Ryan Seacrest Distinction collection for American Icons features tailored suits, sport coats, trousers and shirting that are bold and clean. Ties, cufflinks and pocket squares provide the perfect finishing touches, creating undeniably stylish looks perfect for any occasion.
This year, Charlie Brown, Snoopy and the rest of the PEANUTS gang will celebrate 65 years of iconic moments including a new feature film from 20th Century Fox, and the 50th anniversary of the television classic, “A Charlie Brown Christmas.” Macy’s will honor these American Icons with an exclusive, new collection of tees available this May. With screen-printed shirts featuring America’s most beloved characters, everyone can show support of the PEANUTS crew this summer.
In addition, marketing imagery for the American Icons campaign was photographed at stunning locations including O’ahu, Atlanta, Austin, Havana, and San Francisco‘s Chinatown.
Summertime Festivities at Macy’s: Throughout the summer, Macy’s shoppers will be treated to in-store events celebrating local communities. The Macy’s Great American Grilling Guru competition is back, and this year’s top grill master will be crowned on Saturday, June 6 in Nashville, TN. The winner will enjoy bragging rights and a prize of $10,000, along with a trip to New York City to experience Macy’s 4th of July Fireworks show in person next summer. However, the foodie fun doesn’t end there. Chefs, including members of Macy’s Culinary Council, will be giving demonstrations in various stores across the country, preparing all-American favorites and providing inspiration for summer grilling and parties.
In June, Camp Macy’s is bringing the great outdoors, indoors! Kids of all ages will be able to enjoy games, arts-and-crafts and delicious treats in stores throughout the country.
Customers can explore Macy’s American Icons campaign – to purchase product, check out events and learn more about Got Your 6 – by visiting macys.com/americanicons.
All images provided by Macy’s