Ben & Jerry’s has created the ultimate solution to satisfy the summertime munchies for ice cream lovers. On April 20th the company will roll out a revolutionary new way for fans to eat their ice cream with The BRRR-ito, available at Ben & Jerry’s Scoop Shops nationwide. Where did the BRRR-ito come from? Ben & Jerry’s flavor gurus are always searching for new, fun and quirky ways to make eating ice cream extraordinary and the rest is magic. Imagine the ultimate case of the munchies. Heck, maybe you’re experiencing a mad case of the munchies right now. What on Earth is going to cure the craving? For the times when no ordinary snack solution will do, they have created the ultimate answer: Ben & Jerry’s BRRR-ito, which includes two scoops of ice cream plus chocolate cookie crumbles and a fudge drizzle, all rolled up in a soft waffle wrap.
1. Start with a Soft Waffle Wrap. The foundation of any great burrito—or BRRR-ito—is a soft, delicious wrap or tortilla. They take the burrito concept to the next level with a waffle wrap. It’s the perfect flexible, foldable…forum?…for your favorite flavors.
2. Two Scoops…Yes, TWO! Step two is the perfect time to mention 2 SCOOPS. You’re not seeing double. Pick your favorite flavor or mix and match. Two delicious scoops go right on that soft waffle wrap. Your BRRR-ito is starting to take shape!
3. Top That! Don’t forget the toppings! Every taco truck and bastion of burritos have their special blend of toppings for a signature kick. Ben and Jerry’s Scoop Shops are no exception. You can top every BRRR-ito with sweet chocolate cookie crumbles and a delectable fudge drizzle.
4. Getting Excited Yet? With a quick wrap, it’s ready to go. Grab it and take a big bite of soft waffle wrap, delicious ice cream, cookie and gooey fudge indulgence.
Like co-founder, Jerry Greenfield famously said, “If it’s not fun, why do it?”
For first-timers, Ben & Jerry’s suggests the Half Baked BRRR-ito, with one scoop each of Cookie Dough and Chocolate Fudge Brownie drizzled with chocolate fudge, topped with a crunchy cookie crumble, and rolled to perfection in a chewy crepe-like wrap. Fans can also personalize their BRRR-ito by choosing two scoops of any favorite flavor combo. From the first bite to the last, your taste buds will experience a euphoria that will have you wanting for more. Snacking will never be the same.
“Building on our understanding of how much people love our homemade waffle cones, we have created a wrap that has all the ridgey goodness of their more crispy cousins – yet are slightly less sweet and provide the chewy satisfaction of the BRRR-ito eating experience”, said Alison Gilbert, Ben & Jerry’s, Sr. Brand Manager, Scoop Shops.
Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues.