United Colors of Benetton has chosen Joan Smalls, icon and one of the today’s top working model, as its muse and style ambassador for the brand’s Spring/Summer 2015 campaign. Not just a testimonial, but a true “style ambassador”, Smalls is a “highly talented and successful woman who reflects the perfect Benetton way of life – Italian style, that mixes fashion and practicality to which always enhances a woman’s personality“.
Joan Smalls, a 25 years old, Puerto Rican, began her career in fashion in 2007. Since then she has walked the runways for the most celebrated designers and fashion houses, featured on the most prestigious magazine covers and appeared in highly popular music videos. Already among the world’s top ten models, in March 2014 Joan topped models.com’s ranking of the 50 most sought-after models.
The United Colors Of Benetton spring/summer 2015 collection celebrates “Italian Style”: with flirty separates reflective of a ‘Roman Holiday’, also paying tribute to the Italian zest for dressing well that Benetton has exported all over the world for more than forty years. From now through to May the campaign will feature Smalls, in four different stories showcasing the new collection. The United Colors of Benetton pieces chosen by the model become something as unique and desirable as she is. Wardrobes will be revived with stylish, quality pieces at competitive price points for the modern day woman. Continue reading