The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda (in images by photographer Sharif Hamza) is designed to be modern and elegant and speaks to all facets of a woman’s life — exploring her sophisticated, passionate personality, and her sexy, playful spirit. Miss Rhoda is shown in a series of seated positions with the objects of desire — the shoes – in the foreground.
Established in 1985 and named after one of the most famous shopping districts in Milan, the Via Spiga brand represents the finest in Italian design; and with its signature sleek and architectural designs, Via Spiga’s collection of footwear and accessories brings high fashion off the runways to fashion-conscious women around the globe. The geometric lines and crisp color palette of white, cool blue, green and silver deliberately matches the sleek look and sophisticated mood of the spring 2015 collection, while the mirrored floor reflects water-like ripples onto the walls and ceiling of the space, adding lively movement which is juxtaposed with Rhoda’s graceful and powerful presence.
The campaign features eleven styles from Via Spiga’s spring 2015 collection, each suited to different aspects of the modern woman’s life. From chic pointed-toe suede mules for a big meeting, to spectacular black and gold gladiator heels for a night out, Via Spiga offers styles for every occasion. All are produced in beautiful Italian leathers with luxurious detailing. Featured styles include: the Dahlia pump in color-blocked suede, the Gwena leather sandal with jewel embellishments, the Sumner flat gladiator sandal, and the Terrelle high-heeled sandal in metallic Nappa leather, among others.
The campaign will debut in print (in major fashion magazines around the world) and online, beginning in March. The collection will be available for purchase on ViaSpiga.com and at major department stores in the U.S. including Nordstrom and Bloomingdale’s.