Red Bull(®) North America announces the expansion of the successful Red Bull Editions product line just in time to give consumers across the nation the wings to successfully push through daylight saving time. The new Editions, which include Red Bull Orange Edition, Red Bull Cherry Edition and Red Bull Yellow Edition, deliver the Wings of Red Bull with the taste of orange, wild cherry and tropical fruits – providing a delicious flavor option for every palate. The Red Bull Orange and Cherry Editions are ripe with flavor and offer zero calories and zero sugar. The expansion demonstrates Red Bull’s commitment to offering consumers more choice whether new to the energy drink category, or currently enjoying Red Bull while working, studying, traveling, playing or juggling the daily demands of life. Red Bull Vitalizes Body and Mind.
After performing exceptionally well as a limited edition in July and August of 2014, the Red Bull Summer Edition is now permanently joining the Red Bull Editions line as the Red Bull Yellow Edition. Orange and wild cherry are among the highest-ranked flavors in U.S. flavor appeal studies and will both provide consumers with great-tasting zero calorie, zero sugar Red Bull options. These new Editions meet the growing consumer demand for zero-calorie flavored energy drink options – which, according to Nielsen data, accounts for 59 percent of overall energy category growth.
The Red Bull Editions line of Red Bull Red (cranberry), Blue (blueberry), Yellow, Orange and Cherry are sold in single serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero. Additionally, 8.4 fl. oz. (250 mL) 4-Packs of Red Bull Red, Blue, Yellow and Orange are available.
The caffeine concentration is consistent across the entire portfolio of Red Bull Energy Drink products: 80 mg of caffeine in an 8.4 fl. oz. (250 mL) can and 114 mg in a 12 fl. oz. (355 mL) can – about the same as a similarly sized home-brewed coffee. Red Bull is available in more than 166 countries around the world. Last year, more than 5.5 billion cans were consumed across the globe, with 2 billion of those consumed in the U.S.