Images provided by Marina Nicola and Erika Pope/Vox Solid Communications for Swarovski
Created for Swarovski’s custom pavilion and six-story-tall Starburst, the Swarovski Midnight Celebration was designed to be the centerpiece of the new Grand Bazaar Shops.
Visitors to Las Veags now has a brand new feature to the town-that-never-sleeps to look forward to and be excited about. Last night, at midnight, the Las Vegas Strip welcomed its newest outdoor entertainment spectacle: the Swarovski Midnight Celebration at Grand Bazaar Shops at Bally’s Las Vegas, a dazzling three-minute-long light-and-sound show designed to mark the dawn of a new day, which was envisioned as a way to bring the annual New Year’s Eve-style excitement to the Strip every night of the year. The production incorporates the Swarovski Starburst–a one-of-a-kind, 14-foot-diameter structure composed of 911 custom-cut Swarovski crystal spheres–as well as a large video screen embedded into the multi-faceted facade of the Swarovski pavilion. Evocative scenes from exotic bazaars, together with the Starburst’s more than 1,800 points of LED light, are choreographed to a dramatic original score featuring enchanting beats of world music.
The Grand Bazaar Shops at Bally’s Las Veags (an outdoor shopping –and dining– mecca at the heart of the Las Vegas Strip inspired by the world’s legendary great open-air markets, located at the busiest pedestrian intersection in Las Vegas) also opened its outdoor shopping attraction earlier that morning, featuring unique international retailers and well-known merchants at the heart of the Las Vegas Strip. The dynamic mix of tenants and must-see attractions offers visitors a one-of-a-kind retail experience in Las Vegas that is very much a signature of the town itself. A list of current retailers, service provider and dining establishments can be found at http://www.grandbazaarshops.com/retailers/.
Representing a first for Swarovski, the 400-square-foot boutique is a free-standing pavilion whose exterior is composed of dozens of large, angular facets designed to make the structure resemble a cut crystal. Inside, the boutique boasts hand-selected finishes–such as linen, paper and burlap forms and inlays–throughout, as well as eye-catching, crystal-enhanced glass spheres playfully suspended from the ceiling. Specially crafted panels provide an artful platform for the presentation of Swarovski jewelry and decor.
In keeping with the Grand Bazaar theme, the boutique features Swarovski’s first-ever “bartering window,” allowing passersby to negotiate the price they pay for select items. Among the items slated to be featured in the barter window are limited-edition pieces such as crystallized Beats Headphones; a Martin custom-designed crystal classic acoustic guitar; a Gibson Les Paul electric guitar and crystallized white, black and pink skulls. Specific items for which visitors can barter will change from day to day.
The Grand Bazaar Shops and the Swarovski boutique (3641 Las Vegas Blvd. South) will be open daily from 9:30 a.m. to 12:30 a.m. For more information, go to Grand Bazaar Shops at Bally’s Las Vegas and for Swarovski, go to Swarovski.com.