STOWAWAY COSMETICS INTRODUCES PREMIUM MAKEUP PRODUCTS IN PORTABLE SIZES

Founded on the philosophy that high-quality makeup should be made to fit into your life (just think about having to get rid of your full-size cosmetics and fragrances at the airport–and try not to cry), Stowaway Cosmetics was created by co-founders Chelsa Crowley, a makeup artist and creative director, and Julie Fredrickson, an e-commerce and digital marketing entrepreneur. As professional women working in NYC, Chelsa and Julie realized their makeup was weighing them down and adding unnecessary complexity to their day. Frustrated by having to compromise on their cosmetics, the two girlfriends decided to create a line of high-quality products that are small, sleek, and meant to be carried with you.

Stowaway Cosmetics Lineup

Stowaway Cosmetics Lineup

Standard makeup sizes reflect a time when women did their makeup at home. Large, elegant compacts and glass bottles are beautiful in the boudoir, but are dead weight in your bag. Cosmetics haven’t changed to reflect women’s current lifestyle needs, both in size and in cost. Because smaller-sized cosmetics cost the same to produce as the full-sized version, and because of the high overhead costs of traditional selling, most cosmetic brands simply don’t sell these types of items at all or if they do they pass their cost onto you with high markups.

Now, Stowaway is bringing makeup into the modern world by streamlining both the products and the commercial process. By selling slimmed-down products directly to consumers (Available now exclusively at www.stowawaycosmetics.com), Stowaway is cutting out the middleman and making women’s lives easier by lightening the burden of beauty. With a belief in modern, intelligent beauty, the brand’s six essential products come in an impeccable edit of simple, flattering shades, for the ultimate beauty collection for the modern woman on the move.

The debut collection is built to suit your everyday beauty needs, and includes:

Radiant Complexion BB Cream

Radiant Complexion BB Cream

Radiant Complexion BB Cream ($22): Take the complexity out of your complexion. This formula is packed with hyaluronic acid and glycerin to keep skin hydrated and to smooth over dry areas without looking flaky. A hydrating cream with a nearly matte finish, this buildable BB does the work of five products by hydrating, priming, reducing redness, filling in fine lines and evening skin tone. At only four inches tall, it fits in the palm of your hand, and can keep skin healthy and radiant for up to eight weeks of daily use. Available shades: Fair, Light, Medium, and Tan.

Creaseless Concealer

Creaseless Concealer

Creaseless Concealer ($16): This full-coverage concealer is ideal for blemishes and redness, and its unique, velvety texture is ideal for brightening darkness under your eyes. With skin-soothing ingredients like coconut oil, this concealer will help improve your skin’s texture over time. At only two and a half inches tall, this tiny tube can be stacked in your back pocket and used daily for up to three months. Available shades: Fair, Light, Medium, and Tan.

Lip & Cheek Rouge Pot

Lip & Cheek Rouge Pot

Lip & Cheek Rouge Pot ($15): Packaged in a chic mirrored compact, this “just creamy enough” blush offers buildable color with a silky, matte finish for cheeks or lips. Only one-third the size of the average blush, this product makes touch-ups in tiny spaces a breeze for up to three months. Available shades: Burnt Rose, and Peony.

Crème Lipstick

Crème Lipstick

Crème Lipstick

Crème Lipstick

Crème Lipstick ($15): Highly pigmented, ultra-rich, and long-wearing, this buttery cream lipstick delivers smooth color that works as hard as you do. Full of nourishing ingredients that keep your lips hydrated even on the longest day, this lipstick gives you up to three months of application from one tiny two-inch tube. Available shades: Scarlet, Champagne, and Peony.

Effortless Eyeliner ($10): Enhance your eyes with this ever-sharp liner that can fit in even the smallest clutch. Create a fine line for definition or smudge for a softer look, with color that sets in 30 seconds. At just under three inches tall, it’s half the size of an average liner, and can be easily stashed away for quick touch-ups while on the go. Available shades: Spice, Jet.

Defined Mascara ($12): This mascara contains buildable fibers that deliver impressive length, volume, definition, and separation with no smudging or flaking, giving you an instant eye opener on the go. Perfect for everyday eye definition and half the size of traditional mascara, this product is all tube and brush with a minimal cap, containing enough mascara for up to eight weeks of application. Available shade: Black.

The Little Black Dress ($75): Featuring all six items, this customizable kit includes a BB cream, concealer, blush, lipstick, eyeliner, and mascara. With everything you need from lips to lashes, this little black dress of beauty means you’ll never have to carry around your entire collection again.

New Fashion Doll Line Inspired By Latin Culture Launches Exclusively at Target Stores and Target.com

Vi and Va Dolls Celebrate Family Bonds And Traditions

As of this month, little girls will now have beautiful doll choices that celebrate unique Hispanic cultural traditions.  Vi and Va, a new line of fashion dolls from MGA Entertainment are now available at Target stores nationwide and on Target.com.

Vi and Va, new fashion doll line inspired by Latin culture, launches at Target Stores. (PRNewsFoto/MGA Entertainment)

Vi and Va, new fashion doll line inspired by Latin culture, launches at Target Stores. (PRNewsFoto/MGA Entertainment)

Catering to an under-served market, the Vi and Va brand launches with the introduction of four unique characters, with more planned in the Fall. Viviana (Vi) and Valentina (Va) are sisters, and best friends with their cousins, Felicia and Roxxi.  For these girls, every day is an adventure and a reason to celebrate the bonds of family and friendship.

Vi, 16, is spontaneous and easy going. She’s passionate about sharing her love of music, and she’s always ready to break out her guitar at family gatherings. She also loves creating new styles as a fashion designer. Va, 15, is so neat and organized. She loves learning to cook from her mother and grandmothers. She’s already perfected several savory family recipes, like empanadas.  She also loves trying out new hairstyles, and making herself look unique with ribbons and flowers in her hair. Felicia and Roxxi are Vi and Va’s cousins. Felicia is 17 years old and an artist. Roxxi is 18 years old and a dancer.

The product line includes several dolls and activity sets to help little girls play out each character’s storyline and enjoy her special talents.  The line also has a birthday party collection, where the family celebrates Vi turning 16 and Va turning 15 with a combined party.  Girls can even dress up and join the fun with role play and styling accessories.

We have always made dolls that appeal widely to all types of girls,” said Isaac Larian, CEO of MGA Entertainment.  “In 2002, our multicultural Bratz brand launched, serviced an untapped market, and skyrocketed to success. So when this unique opportunity arose to launch Vi and Va at Target stores, we knew all girls would love to have doll choices that celebrate some special Hispanic customs and traditions.

Nevermind the Cold, 15 Winter Wonderlands In America’s National Parks Awaits You

@GOPARKS RELEASES #FREE SPECIAL EDITION #NATIONALPARK GUIDE AT WWW.NATIONALPARKS.ORG

Images provided by The National Park Foundation

Sure, it’s near arctic weather outside and you can hardly wait until spring to embrace the warm sun yet again. But, if you know where to look, you can have fun times with your  family during the winter as well– and you won’t once complain about the cold. The National Park Foundation has released “Winter Wonderlands,” the sixth special edition in its popular and FREE Owner’s Guide series. From ice fishing and sledding, to stargazing and contra dancing, readers will be inspired to check out the 15 suggested destinations and discover even more special places in national parks across the country.

The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, while also serving to connect all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards.

Acadia National Park, National Park Service

Acadia National Park, National Park Service

Winter hoodoos before sunrise at Bryce Canyon National Park.

Winter hoodoos before sunrise at Bryce Canyon National Park.

Cuyahoga Valley National Park, National Park Service

Cuyahoga Valley National Park, National Park Service

Voyageurs National Park, National Park Service

Voyageurs National Park, National Park Service

Yosemite National Park, CompassAndcamera/iStock

Yosemite National Park, CompassAndcamera/iStock

You can visit www.nationalparks.org/winterwonderlands to download a FREE copy of “Winter Wonderlands” today. There, you will also have access to other great FREE resources from the National Park Foundation including the original Owner’s Guide – a comprehensive traveler’s companion to America’s more than 400 national parks.

Suggestions include:

  • Ice fishing at Acadia National Park in Maine
  • Stargazing at Bryce Canyon National Park in Utah
  • Contra dancing at Cuyahoga Valley National Park in Ohio
  • Sledding at Great Sand Dunes National Park and Preserve in Colorado
  • Hiking at Great Smoky Mountains National Park in Tennessee and North Carolina
  • Snowshoeing at Voyageurs National Park in Minnesota

Our new guide will introduce and reintroduce people to a sampling of the incredible experiences that can be had in our national parks during the chillier time of year,” said Dan Wenk, president of the National Park Foundation. “Winter Wonderlands’ will inspire both frequent and first–time national park visitors to plan unforgettable wintertime adventures in America’s treasured places.”

Fall/Winter 2015 New York Fashion Week: adidas Originals x Kanye West YEEZY SEASON 1

Photography by Kevin Mazur and Theo Wargo/Getty Images for adidas

I don’t want the clothes to be the life. I want the clothes to help the life.” — Kanye West

For Autumn/Winter 2015, Kanye West and adidas Originals has unveiled a bold new proposition: YEEZY SEASON 1, a collection of apparel and footwear that proposes to “cherishes universality and timelessness” at Skylight Clarkson Sq on February 12, 2015 in New York City. Described by West as the world’s first “solutions-based” clothing line, the individual pieces seeks to define a style that matches the relentless pace of contemporary lives.

NEW YORK, NY - FEBRUARY 12: Kanye West on the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)

NEW YORK, NY – FEBRUARY 12: Kanye West on the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)

NEW YORK, NY - FEBRUARY 12: Models walk the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)

NEW YORK, NY – FEBRUARY 12: Models walk the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)

With this collection, West’s goal is to give consumers workable solutions to the ultimate daily question (What should I wear today?) by creating a line of high-quality essentials that can be freely combined in infinite ways—“like Legos,” he says. This means stripped-down, comfortable, and unpretentious clothes for a “modern jet-set couple,” pieces to be worn from the gym to the office to a meeting to the airport and everywhere in between. “I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago—a worldliness and an ease.

The collection is defined by a silhouette of considered volume—billowing and oversize on top, tight and trim around the bottom—based largely on his personal sense of style. A study in contrasts like street-luxury and vintage-new, the clothing shapes a new modern wardrobe. For men, this includes MA-2 bombers with oversize flap pockets; washed cotton collarless blouson jackets; oversize sweats with distressed edges and worn, puckered hems; and perfect T-shirts in tones of camel, olive, blue-gray, and camouflage. Each piece is intended to be worn by any sex.

The women’s collection, however, clearly and intentionally shapes a feminine silhouette with high-waist, knee-length, body-conscious knit skirts; floor-grazing cotton tube dresses; tightly woven running tees; and stunning crop tops ingeniously crafted from adidas socks. “This is a challenge to where fashion is currently—a new feminine ideal,” West says, explaining the curve-hugging pieces.

For footwear, West and adidas presented further breakthroughs following the highly anticipated launch of the YEEZY Boost. Newly revealed shoes included woven lo-top sneakers for men and suede stilettos and platform snow boots for women—developed in close tandem with adidas’ products team. The designer expresses his gratitude to adidas for its unparalleled technical prowess. He says, “They are a super innovative company that gives artists a platform to create and dream.”

Presented during the Fall/Winter 2015 New York Fashion Week and just before the NBA All-Star Weekend, the show was conceptualized by West in close collaboration with renowned contemporary artist Vanessa Beecroft. Beecroft has shown internationally since 1993 and is known for her innovative performances and unconventional approach to the creation of images and communication (in that her live events are recorded through photography and film). Her works  is said to reside in the gap between art and life and her conceptual approach is most similar to the creation of a live painting.

Upon entering the venue, guests were lead into a dimly lit room, where 9 rows of models stood stoic still. As lights turned on with blinding intensity, each row of models progressed forward, lending the audience a full view of the clothes. Guests including Beyoncé, Jay-Z, Kim Kardashian West, Rihanna, Drake, Justin Bieber, P. Diddy, Kris Jenner, Kendall Jenner, Khloe Kardashian, George Condo, Anna Wintour, Spike Jonze, Russell Simmons, Big Sean, Pete Wentz, Pusha T, A$AP Ferg, Steven Klein, 2Chainz, Cassie, Alexander Wang, Kehinde Wiley, Tom Sachs, Gia Coppola, Travis Scott, A-Trak, Jeanne Greenberg Rohatyn, Hailey Baldwin, and adidas athletes John Wall and Von Miller. “Wolves” an unreleased track from West’s forthcoming studio album served as the soundtrack to this fashion spectacle.

(“Wolves” was written by Kanye West, Cashmere Cat, Vic Mensa, Sia, Mike Dean, Noah Goldstein; produced by West, Cashmere Cat, Mike Dean, Noah Goldstein, Plain Pat, with additional contribution from Vic Mensa and Sia)