Founded on the philosophy that high-quality makeup should be made to fit into your life (just think about having to get rid of your full-size cosmetics and fragrances at the airport–and try not to cry), Stowaway Cosmetics was created by co-founders Chelsa Crowley, a makeup artist and creative director, and Julie Fredrickson, an e-commerce and digital marketing entrepreneur. As professional women working in NYC, Chelsa and Julie realized their makeup was weighing them down and adding unnecessary complexity to their day. Frustrated by having to compromise on their cosmetics, the two girlfriends decided to create a line of high-quality products that are small, sleek, and meant to be carried with you.
Standard makeup sizes reflect a time when women did their makeup at home. Large, elegant compacts and glass bottles are beautiful in the boudoir, but are dead weight in your bag. Cosmetics haven’t changed to reflect women’s current lifestyle needs, both in size and in cost. Because smaller-sized cosmetics cost the same to produce as the full-sized version, and because of the high overhead costs of traditional selling, most cosmetic brands simply don’t sell these types of items at all or if they do they pass their cost onto you with high markups.
Now, Stowaway is bringing makeup into the modern world by streamlining both the products and the commercial process. By selling slimmed-down products directly to consumers (Available now exclusively at www.stowawaycosmetics.com), Stowaway is cutting out the middleman and making women’s lives easier by lightening the burden of beauty. With a belief in modern, intelligent beauty, the brand’s six essential products come in an impeccable edit of simple, flattering shades, for the ultimate beauty collection for the modern woman on the move.
The debut collection is built to suit your everyday beauty needs, and includes:
Radiant Complexion BB Cream ($22): Take the complexity out of your complexion. This formula is packed with hyaluronic acid and glycerin to keep skin hydrated and to smooth over dry areas without looking flaky. A hydrating cream with a nearly matte finish, this buildable BB does the work of five products by hydrating, priming, reducing redness, filling in fine lines and evening skin tone. At only four inches tall, it fits in the palm of your hand, and can keep skin healthy and radiant for up to eight weeks of daily use. Available shades: Fair, Light, Medium, and Tan.
Creaseless Concealer ($16): This full-coverage concealer is ideal for blemishes and redness, and its unique, velvety texture is ideal for brightening darkness under your eyes. With skin-soothing ingredients like coconut oil, this concealer will help improve your skin’s texture over time. At only two and a half inches tall, this tiny tube can be stacked in your back pocket and used daily for up to three months. Available shades: Fair, Light, Medium, and Tan.
Lip & Cheek Rouge Pot ($15): Packaged in a chic mirrored compact, this “just creamy enough” blush offers buildable color with a silky, matte finish for cheeks or lips. Only one-third the size of the average blush, this product makes touch-ups in tiny spaces a breeze for up to three months. Available shades: Burnt Rose, and Peony.
Crème Lipstick ($15): Highly pigmented, ultra-rich, and long-wearing, this buttery cream lipstick delivers smooth color that works as hard as you do. Full of nourishing ingredients that keep your lips hydrated even on the longest day, this lipstick gives you up to three months of application from one tiny two-inch tube. Available shades: Scarlet, Champagne, and Peony.
Effortless Eyeliner ($10): Enhance your eyes with this ever-sharp liner that can fit in even the smallest clutch. Create a fine line for definition or smudge for a softer look, with color that sets in 30 seconds. At just under three inches tall, it’s half the size of an average liner, and can be easily stashed away for quick touch-ups while on the go. Available shades: Spice, Jet.
Defined Mascara ($12): This mascara contains buildable fibers that deliver impressive length, volume, definition, and separation with no smudging or flaking, giving you an instant eye opener on the go. Perfect for everyday eye definition and half the size of traditional mascara, this product is all tube and brush with a minimal cap, containing enough mascara for up to eight weeks of application. Available shade: Black.
The Little Black Dress ($75): Featuring all six items, this customizable kit includes a BB cream, concealer, blush, lipstick, eyeliner, and mascara. With everything you need from lips to lashes, this little black dress of beauty means you’ll never have to carry around your entire collection again.