INC INTERNATIONAL CONCEPTS CELEBRATES 30TH ANNIVERSARY, NAMES HEIDI KLUM BRAND AMBASSADOR FOR 2015

INC International Concepts, exclusively at Macy’s, celebrates its 30th Anniversary with a yearlong campaign starring model, television personality, and newly appointed INC brand ambassador Heidi Klum. Beginning in February and continuing throughout 2015, Klum will appear in a multiplatform campaign with a significant presence in print, digital and in-store. Klum also takes the role of the media spokesperson, being at the forefront of all INC brand messaging surrounding its anniversary campaign initiatives and collection launches. Klum will be featured alongside male model Gabriel Aubry, who will serve as the face of INC’s men’s collections for the anniversary campaign.

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato  Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot. (photo credit: Donato Sardella for WWD)

Heidi Klum is the ideal spokesperson for ‘30 Years of INC’. In addition to being an international A-list celebrity and fashion icon, Heidi is a former INC model which makes her an even more compelling ambassador for the brand,” said Nancy Slavin, senior vice president of marketing for Macy’s Private Brands.

I’ve always loved INC for bringing runway fashion to the masses. Throughout the years, INC has been a forerunner in creating clothing that make women feel confident and sexy,” said Klum.

The 30th Anniversary of INC is a significant milestone, both for the brand itself and for Macy’s,” said Jeff Gennette, president of Macy’s Inc. “A Macy’s private brand, INC has grown over the past three decades into a real powerhouse, earning its place among the most popular brands in our overall portfolio and serving a very loyal fashion customer. We look forward to celebrating INC’s past, present and future with a lot of exciting activity over the course of 2015, starting with the introduction of Heidi Klum and Gabriel Aubry as our INC ambassadors for the anniversary year.

Customers will begin to see Klum and Aubry appear in advertising and direct mail beginning in February.