Lands’ End Launches Holiday “#MonogramMonday” Campaign Searching for Monogram Matches

At Lands’ End, monogramming costs just $6 per monogram and $10 on most luggage, towel, and sheet sets. Most items can accommodate a monogram of up to 10 characters on one line. (Some items, like baby blankets, can accommodate a monogram of up to 15 characters on up to 3 lines.) To celebrate the company’s busiest monogramming season, today Lands’ End has launched #MonogramMonday, a fun campaign searching for individuals with initials to match monograms posted on Lands’ End’s social platforms.

holiday_highres_01

Each Monday at 8:00 a.m. (CST) from December 1December 22, 2014, Lands’ End will post a photo or video of a three-lettered monogram on Twitter (@LandsEndPR & @LandsEnd), Facebook (www.facebook.com/landsend) and Instagram (@LandsEnd_PR & @LandsEnd). The lucky-named individuals whose personal initials match the posted monogram in any order can enter at www.landsend.com/monogrammonday within 24 hours.  All entries matching the monogram will be collected and one winner will be chosen at random to win a $1,000 Lands’ End gift card each week.

holiday_highres_31

During the holiday season, November and December, the monogramming department will go through 3,600 spools of thread – the equivalent of 10,800 miles of thread. The company offers 30 different thread colors to help create a truly personalized look with a monogram, with Parchment being the most popular thread color during the holiday season due to the high volume of Christmas stockings monogrammed. Customers can choose from a single initial, three initials or a word, and then select from a variety of font styles for each choice, with “Mom” and “Dad” being the most popular monograms.

Monogramming at Lands’ End is our specialty and we love to see how creative our customers and employees can be with thread colors, phrases and words that help to uniquely personalize everything from cashmere sweaters, down vests, canvas totes and fleece throws to even slippers and socks,” said Steve Rado, SVP, chief marketing officer, Lands’ End. “We thought we’d join in the fun this season by offering a fun, engaging campaign focusing on monogramming.  So, check with us each Monday from December 1 through December 22 to see if your initials match.”