Visitors to Four 2014 Exhibitions at Metropolitan Museum Generated $753 Million in Spending in New York

Visitors to The Metropolitan Museum of Art’s presentation of four special exhibitions during the spring/summer 2014 season—Lost Kingdoms: Hindu-Buddhist Sculpture of Early Southeast Asia, 5th to 8th Century; The Roof Garden Commission: Dan Graham with Günther Vogt; Charles James: Beyond Fashion; and Garry Winogrand—generated an estimated $753 million in spending in New York, according to a visitor survey released by the Museum today. Using the industry standard for calculating tax revenue impact, the study found that the direct tax benefit to the City and State from out-of-town visitors to the Museum totaled some $75.3 million. (Study findings below.) 53% of the out-of-town exhibition visitors reported that visiting the Met was a key motivating factor in their decision to visit New York. (The latest economic impact survey was conducted by the Museum’s Office of Market Research.)

Thomas P. Campbell, Director and CEO of the Metropolitan Museum, noted: “As this annual survey continues to indicate, the Met’s stellar range of exhibitions, as well as its renowned collection, are recognized world-wide for their excellence, and continue to draw domestic and international visitors to New York in large numbers. This visitorship plays a vital role in the City’s cultural tourism, which is a powerful contributor to the economic well-being of New York.”

Emily K. Rafferty, President of the Metropolitan Museum—who also serves as chair of NYC & Company, the City’s official tourism agency—stated: “With travelers still coming to New York in record-breaking numbers, the Metropolitan Museum continues to hold its place as the most-visited cultural attraction in the City. We are pleased to see through this survey that the Met remains such a strong motivating force for our visitors from outside the five boroughs of New York City.”

In the spring/summer 2014 period, Lost Kingdoms, on view from April 14 through July 27, drew 197,710 visitors. Attendance for The Roof Garden Commission: Dan Graham with Günther Vogt was 559,876 during its run from April 29 through November 2. This spring’s Costume Institute exhibition on Charles James attracted 505,307 visitors from May 8 through August 10, and Garry Winogrand had a total attendance of 165,579 from June 27 through September 21, 2014. (Further details about each exhibition appear below.)

The survey found that 79% of the Museum’s visitors from May through August traveled from outside the five boroughs of New York City. Of these travelers, approximately half were domestic, and the other half international tourists. Eighty percent of travelers reported staying overnight in the City and, of these, 70% stayed in a hotel, hostel, or rented apartment. The average length of stay was 6.3 days. These out-of-town visitors reported spending an average of $1,122 per person ($746 for lodging, sightseeing, entertainment, admission to museums, and local transportation, and another $376 for shopping).

Fifty-three percent of Met out-of-town visitors cited the Met as a key motivating factor in visiting New York City. Using a scale of zero to ten, 28% of visitors responded with a rating of 8 or above when asked how important seeing one of the four exhibitions was in motivating them to visit New York, and 53% gave a rating of 8 or above with regard to the Met in general. The primary purpose of traveling to New York was pleasure for 84% of visitors, business for 3%, and combined business and pleasure for 13%. The estimated economic impact is $399 million for the portion of visitors who reported their visit was highly motivated by a trip to the Museum, and $211 million for those who said the exhibitions were a key motivation, yielding an estimated tax benefit of $39.9 million and $21.1 million, respectively.

The number of visitors surveyed was 1,171. Eighty-six percent of visitors reported that they planned to see at least one of the four exhibitions in this study. The economic impact is based on people who actually visited at least one of these exhibitions. The Metropolitan Museum of Art—the most visited cultural attraction in New York City—welcomed 6.2 million visitors in Fiscal Year 2014 (July 1, 2013 – June 30, 2014).

Of the Museum’s 2.2 million visitors from May through August (the time frame of this study),79% came from outside the five boroughs of New York City. Approximately half of those out-of-town visitors were domestic and the other half international tourists. International visitors on average spend more and stay longer than domestic visitors.

Visitor Spending

The total estimated visitor spending in New York City by out-of-town visitors to the Museum’s spring/summer exhibitions is $753 million. Using the standard estimated 10% tax rate (combining sales and hotel taxes), the tax benefit for New York City and State would be $75.3 million for all visitors.

Fifty-three percent of the out-of-town visitors reported that visiting the Met was a key motivating factor in their decision to visit New York City. 28% of the out-of-town visitors said that seeing one of the four exhibitions (Lost Kingdoms, The Roof Garden Commission, Charles James, and Garry Winogrand) was an important motivating factor in visiting New York. Using a scale of zero (not at all important) to ten (very important), 28% of visitors gave a rating of 8 or above in regard to the exhibitions, and 53% gave a rating of 8 or above to visiting the Museum in general.

The estimated visitor spending is $399 million for just the portion of visitors who reported their visit was highly motivated by a trip to the Museum, and $211 million for the portion of visitors who reported that the exhibitions were a key motivation for their trip, yielding an estimated tax benefit of $39.9 million, and $21.1 million, respectively.

Visitors from out-of-town reported spending on average $1,122 per person during their stay in New York City: $746 for expenses and $376 for shopping. Expenses included hotel, dining, entertainment, and local transportation but excluded transportation to the City. Eighty percent of the out-of-town visitors stayed overnight in the City and, of these, 70% stayed in a hotel, hostel, or rented apartment. The average length of stay was 6.3 days. Museum visitors are active participants in other cultural activities. During their visit to New York, 87% visited other museums, 50% saw a Broadway or theatrical show, and 37% visited an art gallery. These results indicate that Met Museum visitors continue a wide participation in multiple cultural activities while in New York. In terms of other leisure activities, 65% of visitors shopped while in New York and 51% dined at a restaurant.

The full-year estimate of visitor spending in New York, by out-of-town visitors to the Museum in Fiscal Year 2014, is $5.13 billion. During that year, The Metropolitan Museum of Art welcomed 6.2 million visitors, 26% of them from NYC, and 74% from outside the five boroughs. For those whose visit to New York was highly motivated by a trip to the Museum, the estimated annual impact is $2.72 billion, with a tax impact of $272 million.

Exhibitions Included in Survey
Lost Kingdoms: Hindu-Buddhist Sculpture of Early Southeast Asia, 5th to 8th Century
April 14 – July 27, 2014 (15 weeks)
Total Visitors: 197,710
Average/Day: 1,797

Lost Kingdoms: Hindu-Buddhist Sculpture of Early Southeast Asia, 5th to 8th Centurywas the first international loan exhibition devoted to the early art of Southeast Asia. The 160 sculptures on view—from Cambodia, Thailand, Malaysia, Myanmar (Burma), and Vietnam—provided a unique window onto these forgotten cultures. The exhibition was made possible by the Placido Arango Fund, the Fred Eychaner Fund, the William Randolph Hearst Foundation, the Henry Luce Foundation, the E. Rhodes and Leona B. Carpenter Foundation, and the National Endowment for the Arts. Additional support was provided by Jim Thompson America, Inc. and Bangkok Broadcasting & T.V. Co., Ltd.

The Roof Garden Commission: Dan Graham with Günther Vogt
April 29 – November 2, 2014 (27 weeks)
Total Visitors: 559,876
Average/Day: 3,128

The Roof Garden Commission: Dan Graham with Günther Vogt created an entirely new terrain of steel and two-way mirrored glass set between ivy hedgerows that engaged with issues of urbanity, public space, and the viewer’s own experience within it. The exhibition was made possible by Bloomberg. Additional support was provided by Cynthia Hazen Polsky and Leon B. Polsky.

Charles James: Beyond Fashion
May 8 – August 10, 2014 (13 weeks)
Total Visitors: 505,307
Average/Day: 5,209

Charles James: Beyond Fashion examined the career of the legendary 20th-century Anglo-American couturier (1906-1978), whose ball gowns and innovative tailoring continue to influence fashion designers today. The exhibition was made possible by AERIN. Additional support was provided by Condé Nast.

Garry Winogrand
June 27 – September 21, 2014 (12 weeks)
Total Visitors: 165,579
Average/Day: 1,882

Garry Winogrand, a retrospective of one of the greatest photographers of the 20th century, featured approx. 175 of his best-known photographs from his 30-year career.

The exhibition was organized by the San Francisco Museum of Modern Art and the National Gallery of Art, Washington. The international tour of this exhibition was sponsored by the Terra Foundation for American Art. Leadership support was provided by Randi and Bob Fisher. Additional support was provided by the Blavatnik Family Foundation and The Daniel and Estrellita Brodsky Foundation. Economic impact is calculated using the standard estimated sales tax rate.


World AIDS Day 2014: Closing the gap in HIV prevention and treatment

On World AIDS Day 2014, the World Health Organization will issue new recommendations to help countries close important gaps in HIV prevention and treatment services. WHO is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends.

aids day

The guidelines will include advice on providing antiretroviral drugs for people who have been exposed to HIV – such as health workers, sex-workers, survivors of rape. They also include recommendations on preventing and managing common opportunistic infections and diseases such as severe bacterial and malaria infections, cryptococcal meningitis and the many oral and skin infections that can affect people living with HIV.

In 2013, WHO published consolidated guidelines on the use of antiretrovirals that promote earlier, simpler and less toxic interventions to keep people healthier for longer, and to help prevent HIV transmission. A growing number of countries with a high burden of HIV have adopted these guidelines. In 2013, a record 13 million people were able to access life-saving ARVs.

But too many people still lack access to comprehensive HIV treatment and prevention services. The 1 December supplement to the WHO consolidated guidelines on the use of antiretroviral drugs for treating and preventing HIV infection, released in June 2013, aims to help bridge that gap.

More information about the topic

World AIDS Day campaign materials

Apple Announces World AIDS Day 2014 Campaign for (RED)

Popular Apps Turn (RED) to Fight AIDS

Apple Donating A Portion of Holiday Sales from Retail & Online Stores

To mark World AIDS Day 2014, Apple® and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store℠ called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.

Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.

Apple and App Store developers will generate donations for (RED) in several ways over the next two weeks:

  • From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.
  • On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes® gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund.
  • On Monday, December 1— World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.

Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn’t be prouder to work with them.”

Apps for (RED) marks the first-ever global App Store initiative in support of (RED). Participating developers have created (RED)-inspired content and experiences for their fans to enjoy, including:

• Angry Birds players can perfect their bird-flinging with (RED)’s Mighty Feathers and challenge themselves to a bonus golden egg level.
• Bubble Witch 2 Saga offers new (PRODUCT)RED levels across all 17 episodes of the game. Gold bar currency purchases will be donated to (RED).

• CSR Racing delivers new in-game thrills with the highly anticipated Mercedes Benz-AMG GT. 

• Clash of Clans warriors can prepare for battle with special edition (PRODUCT)RED gems and display a (RED) badge of honor on the village’s town hall. 

• Clear’s users can perfect their organizational skills with a new (PRODUCT)RED theme which appears automatically with all new downloads. 

• Cut the Rope 2 unveils a wide selection of (PRODUCT)RED items including a new red hat, red touch print, red balloons and a red ginger cookie.

• Despicable Me: Minion Rush reveals a new Lifeguard minion that helps players boost their banana collection skills by 200 percent.

• DJay 2’s spin tables turn (RED) and offer DJs a special sound pack.

• FarmVille 2: Country Escape players can “Roll out the RED Carpet” and purchase limited-time items such as the Cozy Cow, St. Bernard and more.

FIFA 15 Ultimate Team players can compete in a (RED) Tournament and Team of the Week event. All winners will be awarded football superstar and (RED) Ambassador Rafa Marquez.

• Frozen Free Fall unveils a magical new (RED) Challenge in the Kingdom of Arendelle, and offers an exclusive combined offer of 1 power-up, 1 snowball and 3 lives.

• GarageBand® users can now purchase an exclusive collection of 300 guitar, bass, synth and drum loops to create even more amazing music. 

• Kim Kardashian: Hollywood’s aspiring celebrity players can treat themselves to (PRODUCT)RED items including (BEATS)RED Solo2 headphones. Kris Jenner, the first family member to join Kim’s in-app world, will make her in-game debut on December 1.

• Heads Up! competition heats up with an exclusive new deck featuring (RED) words.

• The Human Body debuts the Immune System feature, educating users on how the body fights pathogens. The accompanying handbook features a new section on HIV/AIDS.

• Kitchen Stories Cookbook will offer a special-edition holiday recipe pack, featuring dishes from renowned chefs Mario Batali, Martha Stewart, Luke Holden and Michael Lomonaco.

Monument Valley offers a whole new chapter of Ida’s Journey, marking the final new feature of the game. 

• Over customers have access to a wide selection of (PRODUCT)RED fonts and inspiring artwork, specially created by six artists. Users can share photos with the (RED) brackets overlay to help spread awareness. 

• Paper by FiftyThree enthusiasts can enjoy a new (PRODUCT)RED Essentials Pack including Sketch, Outline, Write, Color and Mixer tools.

• Puzzle & Dragons players have exclusive access to the new (PRODUCT)RED magic stone.

• Rayman Fiesta Run introduces a new (RED) edition to their wacky Fiesta world, and players can purchase a pack of three new costumes for Rayman, Globox and Teensy characters.

• Star Walk 2 users can learn more about Mars with the comprehensive new RED Planet feature.

• Sims FreePlay features a special community challenge that unlocks various rewards, and players can purchase limited-edition (PRODUCT)RED items such as a swimming pool, party plane and piñata.

• Threes! turns (RED) with a limited-edition (PRODUCT)RED theme.

• Toca Boca paints Toca Town (RED)! Kids can discover new (RED) diamonds, sample (RED) ice cream in the app and look for other surprises throughout the game.

More information about Apple’s World AIDS Day 2014 campaign, including Apps for (RED), is available at

adidas Originals and PHARRELL WILLIAMS Launches Holiday “Polka Dot Pack” Limited Edition Collection

Multifaceted musician and cultural icon, Pharrell Williams (NBC’s The Voice,) continues his highly successful collaboration with adidas with the new Polka Dot Pack Collection. Using his ongoing love affair with two of adidas’ most celebrated design icons: the Superstar Track Jacket and the Stan Smith sneaker, Williams imbues the collection with the classic polka dot: a bold, fun print motif that signals high energy. This the final adidas Originals = PHARRELL WILLIAMS collection for 2014 – with additional pieces to follow in 2015.

On November 28th, two different ‘Polka Dot Packs’ are being launched in-stores worldwide, with both assortments experimenting with different colors; fabrics and dot size proportions. One, showcasing a larger size polka dot throughout, offers Track Jackets and Stan Smith sneakers in 3 different shades each cut from fine leathers, with white dots are spread across both the footwear and jackets, applied over a background of red, blue or black.

The other, simultaneously timed ‘dot’ delivery features a smaller scale dot, printed in red. While the Stan Smith shoes in this assortment are leather, the track jackets are offered in satin. Both jackets and sneakers are ranged in a palette of yellow with red micro-dots; blue with red micro-dots; and a fresh white, also featuring the smaller sized red dots.

The campaign artwork accompanying these deliveries plays off the same optimistic and playful spirit of the spotted product. The campaign is once again captured by photographer, Ryan McGinley, with a production team led by art director Lloyd & Co. and styled by editor, Jay Massacret, and the campaign visuals intend to express the most profound joy of all: love. Aerial shots of the same group of millennials – first seen in the Tennis Campaign / Equal Sign images – reveal the group has united once more, this time in the shape of a heart.

H&M Unveils new Tennis Collection for Tomas Berdych


Technology and a competitive edge are the themes of H&M’s new tennis collection, made in collaboration with Tomas Berdych, who will wear pieces from the range at the London Masters 2014. The collection is the latest in a long-term partnership between H&M and tennis player Tomas Berdych, currently ranked 7th in the world. He wears H&M on and off-court, as well as contributes to the design of the collection with the team at H&M.

The collection, available in selected stores as well as online, draws inspiration from Samurai Culture and fractured mineral formations, using new technologies and materials for both function and style.

I love how this collection brings together fashion and technology,” says Tomas Berdych. “The basis of a good collaboration is being able to understand each other, to listen and to share objectives. I’m really pleased that our collaboration works so well.

Pieces include a heat reactive printed T-shirt, and a polo decorated with a fragmented mineral pattern. As well as shorts, tights and caps, there are also pieces for keeping warm off-court in the winter months, such as a transforming parka and technical warm-up pants.


Eastpak Artist Studio (EAST) Launches New Collection to Benefit Designers Against Aids

Eastpak has released the creations for the fourth edition of the Eastpak Artist Studio (EAST), comprising some of the biggest names in the fashion industry. Joining forces in support of Designers Against AIDS, all 16 EAST designers –including Manolo Blahnik, Jean Paul Gaultier and Dutch designer Antoine Peters— have directed their considerable creative energies to the task of transforming a special edition blank Eastpak backpack into a unique work of art for charity.

Jean Paul Gaultier

Jean Paul Gaultier

All designers were asked to use the classic Padded Pak’r® and create a unique work of art. Except for keeping intact the Eastpak Artist Studio logo the designers had no restrictions to re-interpret this iconic backpack in their own style, taste and vision.

All EAST creations will be auctioned off and all proceeds will be donated to the charity organization, Designers Against AIDS (DAA).

DAA was launched in 2004 by the non-profit organization Beauty Without Irony. It’s main objective is to raise awareness for HIV/AIDS and to get the subject back on the agenda in the international media and amongst the public at large. DAA, Eastpak and the artists of the Eastpak Artist Studio are sending a clear declaration of intent to join in the fight against this destructive disease while giving support to sufferers worldwide, as well as telling the world that the disease is still active throughout the world, with new cases being announced every day. DAA’s campaigns also borrow elements from pop culture, targeting primarily young people in industrialized countries where the disease has of late been largely forgotten. The organization also fights for the acceptance and equal rights of seropositive people around the world.

Said Antoine Peters, “I ​​am very honored to participate in this edition of Eastpak Artist Studio. I think it’s great that I can use my creativity and design to contribute to the discussion about and such an important issue as the fighting of HIV/Aids.”

On World Aids Day – December ist, 2014 – the bags will be sold through an online auction. All proceeds go to Designers Against Aids.

If you want to find out more about DAA, visit their website

Images sourced from