Luxury fashion retailer Neiman Marcus (NMG) has announced the launch of a new 3-D visual fashion search and purchase feature named Snap. Find. Shop. This highly anticipated arrival of next-generation real-world shopping experiences is now available on the Neiman Marcus app, powered by leading mobile visual search firm Slyce available for download from the iTunes app store for use on iPhones.
The state of the art visual search technology allows NM app users to simply snap an image of fashion items and instantly be provided with all close matching products currently available from http://www.neimanmarcus.com. First to market in the luxury sector, Neiman Marcus offers users visual search from both real-life items and printed images – with no need for cropping, category definition, or search refinement. From “snap” to “shop” these items are then purchasable at the exact moment of capture. Known for their vast selection of luxury accessories, Neiman Marcus introduces Snap. Find. Shop. with shoes and handbags. Additional fashion categories will be considered in the future.
“Today, most online shopping begins with search – either through key words or navigating filters, and as they say, a picture is worth a thousand words.” Says Wanda Gierhart, CMO, Neiman Marcus Group, “Visual search removes hurdles, taking you directly from inspiration to gratification. In essence, Snap. Find. Shop. is a revolutionary way to service our customers at any time and any place.”
Mark Elfenbein, President & CEO at Slyce said, “Slyce has often been described in the media as the ‘Shazam for Stuff’ and this integration with Neiman Marcus offers users that highly-intuitive, one-click, snap-to-result experience for luxury fashion. With this partnership, the Slyce platform is able to flex its muscles and deliver on the promise of visual search – in the curated fashion landscape.”
The Slyce Corporation is a visual search technology company based in Toronto, Ontario and is engaged in the business of providing advanced visual search software that allows consumers to purchase products at the moment they discover them – in the real-world and online. Slyce has developed an advanced visual search platform that integrates with retail brands and digital content providers to give their customers the ability to instantly discover and purchase products that inspire them by simply snapping photographs with their smartphones or ‘clicking’ images on either their smartphones (mobiles) or desktop web browsers. Slyce’s strategy is to position itself as a pivotal player in the emerging visual web. Slyce will provide its technology to retailers, brands, app developers and digital publishers, enabling their apps to recognize products for instant purchase. Slyce will provide its technology in exchange for integration, licensing and per search fees, percentage sales splits and big data provision and analysis. Slyce is currently working with a growing list of fortune 1000 brands and companies as well as multiple innovative developers.