MONCLER LAUNCHES THE AUTUMN /WINTER 2014-15 “THE BLACKOUT PROJECT” BY DAN HOLDSWORTH

MONCLER BLACKOUT COCKTAIL - MILAN, SEPTEMBER 17TH, 2014 / WINDOW AND VISUAL DISPLAY

MONCLER BLACKOUT COCKTAIL – MILAN, SEPTEMBER 17TH, 2014 / WINDOW AND VISUAL DISPLAY

Blackout is a series of 21 large colour prints which British photographer Dan Holdsworth taken in 2010 and include shots of mountainous terrain in Iceland, demonstrating the shrinking of the glaciers. His technique includes  reduction in light that forces the viewer to look deeper to understand what is being observed. This is both the technique and the goal of the artist, who works with exposures over many hours to convey the otherworldly landscape to observers, taking them to a place where the gaze achieves its utmost essentiality.

MONCLER BLACKOUT COCKTAIL,  MILAN, SEPTEMBER 17TH, 2014

MONCLER BLACKOUT COCKTAIL, MILAN, SEPTEMBER 17TH, 2014

MONCLER BLACKOUT COCKTAIL,  MILAN, SEPTEMBER 17TH, 2014

MONCLER BLACKOUT COCKTAIL, MILAN, SEPTEMBER 17TH, 2014

MONCLER BLACKOUT COCKTAIL,  MILAN, SEPTEMBER 17TH, 2014

MONCLER BLACKOUT COCKTAIL, MILAN, SEPTEMBER 17TH, 2014

MONCLER BLACKOUT COCKTAIL,  MILAN, SEPTEMBER 17TH, 2014

MONCLER BLACKOUT COCKTAIL, MILAN, SEPTEMBER 17TH, 2014

For the forthcoming Autumn/Winter 2014 season, Moncler has chosen one of these images and reproduced it throughout a collection of jackets, trousers and a series of accessories including; shoes, bags and a clutch bag. The result is a mini collection for skiing, designed for men and women alike. The project pays tribute to the majesty of nature, which has long been an element of inspiration and a source of challenge for Moncler. Thanks to Holdsworth’s images, it offers a profound cue for analysis, something resembling a giant X-ray which reveals the hidden skeleton of the mountain to the eye. Moncler Blackout’s unique collection will be presented in the brand’s flagship stores from September 2014, and will be displayed worldwide with a touring photographic display.

Dan Holdsworth is English, and was born in 1974. He studied photography at the London College of Printing, and has put his signature to personal exhibitions at the BALTIC Centre for Contemporary Art in Gateshead and London’s Barbican Art Gallery. He has also taken part in collective exhibitions organized at London’s Tate Britain and the Centre Pompidou in Paris. His pieces have become part of the body of works displayed in institutions such as the Tate Collection, the Saatchi Collection and the Victoria and Albert Museum in London.