Conde Nast Entertainment (CNE) today unveiled the next phase of its digital expansion at its second annual Digital Content NewFront (organized by the Interactive Advertising Bureau (IAB)** which is comprised of more than 600 leading media and technology companies and responsible for selling 86% of online advertising in the United States). CNE, which launched its digital video network in March 2013 with GQ and Glamour channels, has built the network into a growing force with eleven iconic branded channels inspired by storied Conde Nast titles, and nearly a billion views to date. The next phase of the division’s digital expansion includes the addition of three new branded channels to its network – Bon Appetit, The New Yorker and Lucky – the production of over 100 new and returning digital series across all channels, and the creation of THE SCENE, the industry’s first platform devoted to curating and showcasing premium digital-first video content. The announcements were made by Dawn Ostroff, president, Conde Nast Entertainment.
The company attracts more than 95 million consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Conde Nast Traveler, Details, Allure, Architectural Digest, Bon Appetit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.
According to Ostroff, “In just one year, CNE has set the industry standard for award-winning original video content that millions of influential millennials are watching and sharing. The addition of THE SCENE, which will feature content from all of our powerful branded channels and premium digital videos from leading traditional and digital media companies, will increase our reach to entirely new audiences.”
CNE’s digital video network has been widely recognized by the industry for the quality of its content including being honored with the company’s first Producers Guild of America Award, first Emmy nomination and fourteen Webby nominations this year. The network is now widely available on over 25 platforms and devices including AOL, Yahoo, Roku, YouTube, Twitter, Dailymotion and Conde Nast’s brand sites. Distribution is expected to continue to expand to more platforms and devices this year.
New CNE series debuting in 2014 include:
Cassandra To The Rescue – YouTube sensation Cassandra Bankson helps women tackle their insecurities and skin problems with makeup secrets and lessons in confidence.
Beauty Evolution – Top beauty insiders reveal the best moments – and not-so-best moments – of the most glamorous celebs on their journeys to becoming beauty icons.
I Effed It Up – Bon Appetit’s senior food editor, Dawn Perry, shares cooking techniques that will keep viewers from messing up their favorite dishes.
Cook Like A Pro – The country’s best chefs reveal the secrets to their most famous dishes.
Big Fat Weekend – Bon Appetit’s inimitable Andrew Knowlton bursts onto the scene of a new town in each episode and revels in the local food, drink and culinary indulgences.
1 Item 3 Ways – Viewers will learn how to take the seasonal food item of the moment and reinvent it in three unique and delicious recipes.
What’s In Your Bag? – Comedian Mike Kenton plays the most comically intrusive and revealing game with the residents of New York City – what’s in their grocery bags.
Epicuriousity – This visually lush and compelling docu-series explores the trends and personalities at the forefront of the artisanal food and wine movement in America.
30 Things – From executive producers Kelly Ripa and Mark Consuelos, this series presents the must-haves and must-knows for women on the cusp of, and beyond, the age of 30.
Glamour Documentaries – The next installment in the award-winning documentary series that brought viewers Screw You Cancer.
Shanked – Outrgeous and hilarious pranks have finally made their way onto the golf course in this new hidden-camera comedy series.
Hungover Caddy – An animated series that follows the antics and shenanigans of an unruly caddy at the fanciest of country clubs.
45 Second Man – GQ’s new animated series demonstrates how to do everything – in style – with invaluable insight and expertise.
Most Expensivest Sh*t – Whether in good taste or totally over the top, this series looks at the most outrageously decadent toys of the rich and famous – the most expensivest sh*t known to man.
Rachel’s Rules – Nutrition expert Rachel Beller dissects the shocking reality behind the foods people think are healthy, and how to truly eat smart.
Treat Yourself – This series shows viewers how to enjoy a delicious indulgence without going up in jean size – the ultimate treat for every healthy food lover.
In The Mood For – With her unrivaled style sensibility and hilarious irreverence, fashion blogger Leandra Medine (aka Man Repeller) demonstrates how to wear the hottest looks of the moment.
Beauty Icons – Celebrity makeup artist Kayleen McAdams transforms herself from glam squad team member to Hollywood icon, making every glamorous feature accessible and easy to achieve for viewers.
Bryanboy Goes To College – On a cross-country college tour, popular fashion blogger Bryanboy meets chic and stylish college students in this series that celebrates street style at the top of its class.
Strictly Ballet – This series presents an unprecedented, never-before-seen look inside the School of American Ballet at Lincoln Center.
Get The Look – Teen Vogue’s Elaine Welteroth gives viewers the scoop on their favorite celebrities’ most iconic makeup moments straight from the source – speaking with their very own makeup artists who demonstrate how to achieve each look.
@VF Scandal – No one does scandal quite like Vanity Fair; this documentary series reveals the most salacious, scandalous and intriguing tales that exist, proving that when it comes to storytelling, it’s either Vanity Fair or it’s not.
Red Carpet Conversations – Red carpet footage like you’ve never seen it before – with irreverent lip reading that suggests a conversation between celebrities that you would never imagine.
73 Questions – From director Joe Sabia comes a totally unique interview that takes us inside a celebrity’s home, where they’ll answer 73 very personal questions – on the spot.
Born Free – This gripping documentary series brings together top fashion designers with iconic photographer Annie Leibovitz as they embark on a quest to minimize the spread of HIV to children from infected mothers.
Retro Grade – A gadget lab for antiquated and obsolete technology, this comic series offers tech demonstrations that viewers won’t believe were once possible.
Teen Technorati – Hundreds of thousands of dollars and a Thiel Fellowship await a select few teen inventors who are competing for the chance to develop their inventions.
Popular CNE series being renewed for 2014 include:
Glamour: Dressed to Kill, Elevator Makeover, The Single Life, Why Do Guys?, My Glamour Do
GQ: America’s Bartender
SELF: Girl vs. Sweat, Which is Worse?
Teen Vogue: Besties, Breakfast with Bevan, Get the Look, My Room Makeover: College Edition, Outfit of the Day
Vanity Fair: Vanity Code
Vogue: Vogue Weddings: The Dress, The Fashion Fund
WIRED: Angry Nerd, Codefellas, Design FX, The Window, What’s Inside
Further details on other new series and original programming will be announced closer to their launch dates. Teasers for the upcoming content can be found at their channel links below.
Allure’s Video Site: http://video.allure.com
Subscribe to Allure’s YouTube Channel: http://www.youtube.com/Allure
Epicurious’ Video Site: http://video.epicurious.com
Subscribe to Epicurious’ YouTube channel: http://www.youtube.com/Epicurious
Glamour’s Video Site: http://video.glamour.com
Subscribe to Glamour’s YouTube Channel: http://www.youtube.com/Glamour
Golf Digest’s Video Site: http://video.golfdigest.com
Subscribe to Golf Digest’s YouTube channel: http://www.youtube.com/Golfdigest
GQ’s Video Site: http://video.gq.com
Subscribe to GQ’s YouTube Channel: http://www.youtube.com/GQ
SELF’s Video Site: http://video.self.com
Subscribe to SELF’s YouTube channel: http://www.youtube.com/SELF
Style.com’s Video Site: http://video.style.com
Subscribe to Style’s YouTube channel: http://www.youtube.com/Style
Teen Vogue’s Video Site: http://video.teenvogue.com
Subscribe to TeenVogue’s YouTube channel: http://www.youtube.com/TeenVogue
Vanity Fair’s Video Site: http://video.vanityfair.com
Subscribe to Vanity Fair’s YouTube channel: http://www.youtube.com/Vanityfair
Vogue’s Video Site: http://video.vogue.com
Subscribe to Vogue’s YouTube Channel: http://www.youtube.com/Vogue
WIRED’s Video Site: http://video.wired.com
Subscribe to Wired’s YouTube Channel: http://www.youtube.com/Wired
When THE SCENE goes live in July 2014, it will feature premium video from launch partners ABC News, Buzzfeed, Major League Soccer, Variety, Weather Channel Films and Jash, among others. In addition, the platform will also feature series from all of Conde Nast’s iconic brands as well as new original series which CNE will produce exclusively for THE SCENE.
“Our new content partners are leaders in their respective categories and the addition of their premium video content will give THE SCENE great scope and depth in one unified viewing experience,” said Fred Santarpia, chief digital officer, Conde Nast Entertainment. “THE SCENE will be a place where new digital series will get first billing and won’t get buried beneath an avalanche of primetime television and user uploaded content.“
The company launched Conde Nast Entertainment in 2011 to develop film, television and digital video programming derived from print publications and online articles posted on the various magazine websites; and also as a way of further sqeezing new value from such content. Conde Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits. For more information, visit condenast.com
**On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.