Devine Color Introduces a Curated Collection Of Interior Paints and Coordinated Self-Adhesive Wallpapers

To help homeowners tackle smaller DIY decorating projects with style and ease, Devine Color has created a new collection of 12 beautiful, trend-proof interior paint colors, offered – for the first time ever – alongside a selection of six coordinated, self-adhesive wallpapers. The new paint collection and Devine Color wallpapers are available nationwide at Target stores.


Devine Color is known for its artistic color sense, rich, creamy texture and carefully edited palette of 200+ luminous hues. Creative director Gretchen Schauffler mixes each by hand to create custom blends that stand the test of time and equates the new palette to a party, “where each hue’s personality pairs well with others and enhances the atmosphere”. In addition to its well-edited color range, the line also features smart sizes, including 8-ounce samples and new 2.5 liter cans that make purchasing the right paint quantities for accent walls, trim makeovers, furniture refurbishment and craft projects economical and stress free.

We wanted to create a range of amazing neutrals and accent colors with enough depth to work with each other and the existing decor in any home,” said Schauffler. “To achieve that, we mix colors and undertones by hand until we achieve a custom color that feels utterly inspired for everyone. You don’t need 20 pinks when you have a pink strong enough to stand up to the rest of the rainbow.

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Such is the case with Devine Blossom, which Schauffler describes as a “mom’s dream pink“. Devine Primrose, a bold poppy red, is a chameleon with both blue and orange undertones. At the cooler end of the color spectrum, Schauffler wanted modern options with retro appeal. “Blues are tending toward turquoise and mint,” she said, “but those can be overwhelming or icy.” Devine Pond offers a dip in tropical waters, andDevine Horizon is a spa-like blue with a hint of green. A warm, rich navy, Devine Compass, points to a summer night sky.

Devine Twig and Devine Mirage offer cool neutral options that become the perfect foil for other colors. Warmer neutrals include rich, cocoa-colored Devine Buck and Devine Lightning, a creamy white with red undertones. Thanks to their complexity, these four hues are able to pair in unexpected ways with all of the collection’s other colors.

The line also proves that neutral need not be white or beige. Three stunningly subtle colors in the line can be used without fear of clashing with a room’s decor or fighting other accents: Devine Starlight is a dusky mid-range purple, Devine Firefly is a creamy, sunny light yellow, and Schauffler calls Devine Meadow a dream green. “Green can go institutional. We wanted Devine Meadow to be effortless, with a mix of yellow and blue undertones that feel natural and earthy.”

To complement the palette, Devine Color Prints and Patterns wallpaper designs are perfectly coordinated to the paint colors. Each self-adhesive wall covering can be easily applied, removed or re-positioned without a professional installer. The range includes geometrics, chevrons, stripes, fleur-de-lis motifs, and metallic gold-accented wovens and trellis designs. Schauffler suggests lining a painted dresser’s drawers, painting stair treads and applying coordinated wallpaper to the risers, or trying a striped treatment across an accent wall with the papers.

We hope this collection will empower and inspire people to try something new,” Schauffler said, “and to create and decorate fearlessly, knowing they have foolproof tools at their disposal.”

The 2.5-liter paints cans and wallpaper rolls are $29.99 each, and are available at Target stores and One roll of wallpaper covers a 3.5′ x 8′ surface. For more information, visit