PANDORA Jewelry Adds New Charms to Major League Baseball Themed Collection

Just in time for Opening Day, PANDORA adds an additional MLB charm to the collection of two existing MLB charms, to offer women other options to celebrate their favorite teams all year round. PANDORA Jewelry has introduced a new MLB-themed PANDORA charm representing the League’s 30 MLB clubs (is available at select authorized retailers,  www.pandora.net or www.MLB.com). The new MLB themed charm will feature logos of each of the 30 MLB Clubs engraved on

PANDORA Jewelry Adds New Charms to Major League Baseball Themed Collection.  (PRNewsFoto/PANDORA Jewelry)

PANDORA Jewelry Adds New Charms to Major League Baseball Themed Collection. (PRNewsFoto/PANDORA Jewelry)

PANDORA’s sterling silver Baseball charm.

PANDORA and MLB originally announced their relationship back in October 2013, and released Pau Amarelo, yellow, wood charms, and sterling silver dangle charms engraved with each of the 30 MLB Club Team logos.

“With the launch of our first round of PANDORA MLB themed charms, we received a countless number of positive responses from our retail partners and consumers, as this has been a long time request,” said Beth Moeri, Senior Vice President, Merchandising, PANDORA Americas.  “We know women sports enthusiasts are just as passionate as men, and they continuously look for fashionable ways to dress up for games and cheer for their favorite teams – we’re thrilled to offer another assortment of charms for our consumers to choose from and style their bracelets.”

“We couldn’t be happier to continue to grow our great relationship with PANDORA Jewelry and offer our female fans another fashionable option to support their favorite team just in time for Opening Day,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties.  “The MLB-themed collection that Pandora introduced in October was its first professional sports themed collection, so to see successes with such a highly recognizable, respected and sought after brand is truly thrilling.”

 

METHOD CELEBRATES LIFE’S MESSY MOMENTS IN BREAKTHROUGH BRAND CAMPAIGN

 Method,  a pioneer of premium planet-friendly and design-driven home, fabric and personal care products, has launched a new integrated campaign celebrating life’s messy moments through a romantic comedy-style series of TV and online ads, content and social media programs. Through the story arc of two characters, key milestones in a relationship unfold and relatable messes come to life through Method’s unique style. The colorful campaign is centered on the idea that there’s an entertaining story behind every mess, and every mess deserves a clean, happy ending. The campaign, while integrated across multiple channels, is Method’s first significant foray into online advertising to better reach the people who love Method where they live and shop online. The ads will run from March 24 – June 7 in top US markets including San Francisco, Seattle, New York, Denver, Portland, Boston, and Philadelphia. 
Method-KeyVis-template
Formulated with naturally derived, biodegradable ingredients, Method cleaners get rid of dirt without doing harm to people, creatures or the planet. Today, Method can be found in more than 40,000 retail locations throughout North America, Europe, Australia and Asia. Major national retailers include Target, Lowe’s Home Improvement Centers and Kroger.
Method-KeyVis-template
Our campaign is grounded in a universal human truth that people’s lives are messy,” said Alison Worthington, Method’s Chief Marketing Officer. “As with all great storytelling, we aimed to create tension by bringing these truths to life in a beautiful, aspirational setting inspired by the breakthrough color, design and wit of our brand. Continuing in the tradition of the challenger brand that we are, these are not your typical soap product demo ads.”
This new content is an evolution of the brand’s ‘Clean Happy’ mantra to demonstrate Method’s promise to provide a better cleaning experience through fragrance, design and health. Leaning into the insight that people are often introduced to Method at key milestones in their lives, the campaign is built around real-life moments. From the couple’s first meeting, to a dinner incident with the in-laws, to a flying meatball at mealtime, the audience is invited to follow the journey of Charles and Francine as their love story progresses.
Method-KeyVis-APC-MIL
Our story is about opposites attracted to one another,” said Tommy Means, Mekanism founder and Executive Creative Director. “Francine is charming, stylish, impulsive and a bit of a mess not unlike Audrey Hepburn in Breakfast at Tiffany’s. Charles on the other hand is clean and orderly. Telling the Method story through the eyes of this odd couple falling for each other is something everyone can relate to.”
To seed the campaign on Facebook, Method is hosting a photo contest called the Clean Happy Awards, asking fans to submit their best pet, kid, and party messes.
Method partnered with the creative agency Mekanism to create and produce the content which includes a mix of TV and online ads and a 60-second movie trailer style video. Method’s digital agency of record, Essence, developed and executed its media plan, television media buy, and website redesign. To view the campaign ads and learn more, visit methodhome.com/cleanhappy.

Teva Spring 2014 Originals Collection Launch Celebrates the Modern Day Adventurous Spirit

After a long winter, it’s finally sandal season. Teva®(a division of Deckers Outdoor Corporation) welcomes the spring season by celebrating the adventurous spirit with the global launch of a new integrated marketing campaign supporting its iconic Originals Collection.
Teva Spring 2014 Original Universal Collection

Teva Spring 2014 Original Universal Collection

The brand’s campaign will focus on a combination of experiential, digital and social activations that consumers will be able to engage with on their own terms. For starters, to stoke the excitement for the 2014 Bonnaroo Music & Arts Festival – of which Teva is a sponsor – the brand will host a conversation with fans around how to get #Ready2Roo, sharing tips on music festival fashion and camping. Starting April 1 on Bonnaroo’s website, The Fountain, fans will be able to share fun photos, along with helpful “hacks” for ways to have the best possible experience at the festival. The brand’s promotions and targeted influencer outreach will make The Fountain the go-to spot for pre-festival excitement. Likewise, Teva will sponsor additional curated discussions around perennial summer themes, such as festivals and travel, through partnerships with premier outlets like Refinery29 and Complex Media.  Plans for this highly integrated social and digital media strategy are being carried out in partnership with the brand’s new agency, Heat, out of San Francisco.

Teva Spring 2014 Mens Original Universal

Teva Spring 2014 Mens Original Universal

The brand’s campaign will focus on a combination of experiential, digital and social activations that consumers will be able to engage with on their own terms. For starters, to stoke the excitement for the 2014 Bonnaroo Music & Arts Festival – of which Teva is a sponsor – the brand will host a conversation with fans around how to get #Ready2Roo. Starting April 1 on Bonnaroo’s website, The Fountain, fans will be able to share fun photos, along with helpful “hacks” for ways to have the best possible experience at the festival. The brand’s promotions and targeted influencer outreach will make The Fountain the go-to spot for pre-festival excitement. Likewise, Teva will sponsor additional curated discussions around perennial summer themes, such as festivals and travel, through partnerships with premier outlets like Refinery29 and Complex Media.  Plans for this highly integrated social and digital media strategy are being carried out in partnership with the brand’s new agency, Heat, out of San Francisco.

Teva Spring 2014 Women's Original Universal

Teva Spring 2014 Women’s Original Universal

These platforms will not only allow a two-way conversation with consumers, they’ll enable consumers to embrace the adventurous spirit within themselves,” says, Lucas Martinez, Originals Marketing Manager. “Through promotions with experiential prizes – from VIP trips to summer festivals to life changing excursions around the world – Teva will facilitate and encourage adventure and spontaneity within its community.”

Kicking off the conversations, on April 2nd, Teva will host a special media invite-only evening at STORY, a progressive, gallery-styled retail space in New York City. Guests will have an opportunity to engage with the collection in three unique landscapes, creating their own #OriginalStyle, and they’ll get a first peek at some of the coming exclusive collaborations set for release later this summer. Contact tevapr@deckers.com for more information.

The Original Collection, including the new Original Sandal and Original Universal in this season’s hottest pantones, is available now at www.teva.com and at retailers nationwide including DSW and Nordstrom.

Tribeca Film Festival 2014: ALEC BALDWIN SIGNS ON AS EXECUTIVE PRODUCER OF COMPARED TO WHAT: THE IMPROBABLE JOURNEY OF BARNEY FRANK

COMPARED TO WHAT: THE IMPROBABLE JOURNEY OF BARNEY FRANK will premiere as part of the 2014 Tribeca Film Festival

Alec Baldwin has signed on as executive producer for the highly anticipated and controversial documentary COMPARED TO WHAT: THE IMPROBABLE JOURNEY OF BARNEY FRANK making its world premiere on April 27, 2014 as part of the Tribeca Film Festival.  This is Mr. Baldwin’s latest film having recently produced ELAINE STRITCH: SHOOT ME.

Compared to What: The Improbable Journey of Barney Frank is a rare and intimate peek into the life of Barney Frank, the quick-witted, cantankerous, and first openly gay Congressman in the United States. On the verge of his retirement, Frank reflects on his 40 years in office and the role his own homosexuality played in his campaigns for social justice. A flawless example of when the personal meets the political, with incredible “bare all” access, this documentary reveals Frank as one of the most sharp-tongued, entertaining, and lionhearted politicians of our time.

The cast includes Barney Frank, Jim Ready, Hank Paulson, Mike Barnicle, Lance Black, Nancy Pelosi, Alan Simpson, Eliot Spitzer, Steve Elmendorf, Norm Ornstein, Spencer Bachus, Bethany McLean, Bill Press, Hastings Wyman, Charlie Halpern, Mike Oxley, Neil Barofsky, Maxine Waters, Jim Segel.

Baldwin says, “Barney Frank is a personal hero of mine. His legacy in Congress–and his historic importance as the first openly gay and married Congressman–is important for our country.”

In 2009, Baldwin also stated: “Many Americans today forget that the role of the legislative branch is to make laws. The laws that stop abuses of power. The laws that enable men to live free. The people we send to the Hill today, what passes for leadership in America now, are easier to identify as partisan assassins, like the ruffian on a hockey team. You are more clear about what they are against, as opposed to for. Barney Frank is, perhaps, one of the best examples of what a great legislator is today. Set aside your view of the policies themselves and keep your eye on who gets things done. On who sets out to do something ambitious and gets close.”

Directors and Producers Sheila Canavan and Michael Chandler add: “Mr. Baldwin is a pleasure to work with and we are very fortunate to have him on board as we launch the film.

COMPARED TO WHAT: THE IMPROBABLE JOURNEY OF BARNEY FRANK is directed and produced by Sheila Canavan and Michael Chandler.  In addition to Baldwin, other Executive Producers include Geralyn Dreyfous and Jamie Wolf and will premiere at the SVA Theater (333 W 23rd Street) on Sunday, April 27th at 2:30 pm.

International Center of Photography Announces 2014 Infinity Awards Winners

Jürgen Schadeberg Recognized for Lifetime Achievement
Event Co-Chairs: Renee Harbers Liddell, Bob Jeffrey, and Marjorie Rosen

The International Center of Photography (ICP) is pleased to announce the honorees of the 2014 Infinity Awards including Jürgen Schadeberg, who will receive the Cornell Capa Lifetime Achievement Award at the gala event on Monday, April 28, 2014, at Pier Sixty, Chelsea Piers, in New York City.

Infinity Awards 2013 © Image Singuliere

Infinity Awards 2013 © Image Singuliere

 

The International Center of Photography (ICP) is the world’s leading institution dedicated to the practice and understanding of photography and the reproduced image in all its forms. Through our exhibitions, educational programs, and community outreach, we offer an open forum for dialogue about the role images play in our culture. Since our founding, we have presented more
than 500 exhibitions and offered thousands of classes, providing instruction at every level. ICP is a center where photographers and artists, students and scholars can create and interpret the world of the image within our comprehensive educational facilities and archive.

The Infinity Awards are widely respected as the leading honor for excellence in the field of photography. The awards are also ICP’s largest annual fundraiser and support all of ICP’s programs, including exhibitions, education, collections, and community outreach.

Since 1985, the annual ICP Infinity Awards have recognized major contributions and emerging talent in the fields of photojournalism, art, fashion photography, and publishing. Past winners include Berenice Abbott, Richard Avedon, Henri Cartier-Bresson, Roy DeCarava, Elliott Erwitt, Harold Evans, Robert Frank, Lee Friedlander, David Goldblatt, Ruth Gruber, André Kertész, William Klein, Karl Lagerfeld, Annie Leibovitz, Helen Levitt, Alexander Liberman, Mary Ellen Mark, Susan Meiselas, Daidō Moriyama, John G. Morris, Gordon Parks, Marc Riboud, Malick Sidibé, and Ai Weiwei.

More than 500 prominent individuals from the art, business, entertainment, fashion, philanthropy, and photography worlds are present to celebrate leading photography professionals and demonstrate their commitment to creative expression and artistic
achievement.

“It is with great joy that we honor this remarkable pool of talent,” said ICP Executive Director Mark Lubell. “This year’s recipients have each made significant contributions to the field of photography and the powerful way in which the image is viewed and interpreted around the world.”

THE 2014 RECIPIENTS  are:
Cornell Capa Lifetime Achievement: Jürgen Schadeberg
Art: James Welling
Fashion: Steven Klein
Photojournalism: Stephanie Sinclair and Jessica Dimmock
Publication: “Holy Bible” Adam Broomberg and Oliver Chanarin, MACK/AMC, 2013
Young Photographer: Samuel A. James

Jürgen Schadeberg is a German-born South African photographer, editor, curator, and teacher known for his depictions of Apartheid, particularly his iconic images of Nelson Mandela. He has been featured in several ICP exhibitions, most recently Rise and Fall of Apartheid: Photography and the Bureaucracy of Everyday Life.

James Welling is an artist whose diverse photographic production has been tremendously influential. Making both representational and abstract work, Welling has brought an important experimental sensibility to photography. His work is featured in our spring exhibition What Is a Photograph? Welling is a professor at the University of California at Los Angeles.

Steven Klein makes provocative, boundary-defying fashion photographs and video collaborations. His repertoire ranges across subjects and includes suburban outcasts, improbable lovers, gorgeous loafers, and aging beauties, all seen through an imagination that is beguiling, erotic, wicked, and darkly humorous. He was featured in the 2009 ICP exhibition Weird Beauty: Fashion Photography Now, which presented innovative contemporary fashion photography.

The 2014 recipient selection committee includes Sean Corcoran, Curator of Prints and Photographs, Museum of the City of New York; Brett Rogers, Director, The Photographers’ Gallery, London; and Carol Squiers, Curator, ICP. This year’s nominators include Jeffrey Hoone, Executive Director, Robert B. Menschel Media Center, Syracuse University; Stacey Clarkson, Photo Editor, Harper’s Magazine; Daphne Angles, Head of European Picture Desk, New York Times/Paris; W.M. (Bill) Hunt, photography consultant and collector, New York; Betti-Sue Hertz, Chief Curator, Yerba Buena Center for the Arts, San Francisco; Mitra Abbaspour, Associate Curator, MOMA, New York; and Michiko Kasahara, Chief Curator, Tokyo Metropolitan Museum of Photography; Tokyo. The Cornell Capa Lifetime Achievement honoree is selected by the ICP Board of Trustees and senior staff.

THE 2014 INFINITY AWARDS
Monday, April 28, 2014
Pier Sixty, Chelsea Piers, New York City
6:00 pm Cocktails
7:00 pm Dinner and Awards Ceremony

Individual tickets and tables are available for the 2014 Infinity Awards. Purchase them online or contact Mari Martinez at 212.857.0042 or infinity@icp.org

MUSEUM | 1133 Avenue of the Americas at 43rd Street, New York, NY 10036 | Phone 212.857.0000

SCHOOL   | 1114 Avenue of the Americas at 43rd Street, New York, NY 10036 | Phone 212.857.0001