KitchenAid Unveils New Colors and Vastly Improved Appliances at At 2014 International Home + Housewares Show

TWO NEW TASKS FOR THE EVER VERSATILE KITCHENAID® STAND MIXER

NEW KITCHENAID(®) COFFEE MAKER BRINGS THE BARISTA HOME

KitchenAid Reinvents The Blender

KitchenAid, the pioneer in bringing color to countertop appliances, is adding two new colors to its Artisan® and Artisan® Design Series stand mixer collections, called Bordeaux and Sea Glass.  An additional color, Lavender, will round out the brand’s suite of pastel colored appliances called Ice Cream Suite.

The newest color addition to the Artisan® Design Series, Sea Glass, offers a playful touch to any neutral kitchen space.  The captivating hue has a luminous and glossy finish, and will be available for the Artisan® Design Series Stand Mixer ($459.99) beginning in June.

Bordeaux is the latest color to join the KitchenAid® Artisan® Series color palette.  The blue-based red hue is both timeless and glamorous, and adds a rich, luxurious touch to the countertop.  It is suited especially well with rich wood or dark colored countertops.  It will be available for the Artisan® Series Stand Mixer ($429.99) beginning in September.

In addition, Lavender joins Ice, Majestic Yellow and Pink to form the Ice Cream Suite, a collection of pastel colored countertop appliances. Lavender is a soothing shade of pastel purple that brings a soft, fresh element to any kitchen space, pairing especially well with white or stainless steel appliances.  The Ice Cream Suite colors, with the exception of Ice, will be available for the Artisan® Series stand mixer, 3.5-cup food chopper ($49.99), 2-speed hand blender ($59.99) and 5-speed hand mixer ($49.99) beginning in March.  Ice will be available beginning in June.

As kitchen designs are evolving, so are the color options for accompanying countertop appliances,” says Beth Robinson, senior manager of brand experience for KitchenAid.  “Appliances can help enrich a kitchen space by adding a pop of contrasting color or enhancing an existing color palette.

As they have for 95 years since the brand’s iconic stand mixer was introduced, the engineers at KitchenAid have been busy coming up with new ways for cooks to harness the power of this versatile kitchen workhorse. The latest results of their efforts, introduced here this week at the International Home + Housewares Show, include food processor and juicer attachments that closely mimic the capabilities of free standing countertop appliances, while taking up a fraction of the countertop and storage space.

The iconic KitchenAid Stand Mixer with Juicer and Sauce Attachment.  (PRNewsFoto/KitchenAid)

The iconic KitchenAid Stand Mixer with Juicer and Sauce Attachment. (PRNewsFoto/KitchenAid)

Similar to the brand’s freestanding food processors, the new food processor attachment for the stand mixer features the brand’s exclusive ExactSlice(TM) System, which adjusts the thickness of slicing with a simple slide of the external lever.  Its 2-in-1 wide mouth feed tube easily accommodates foods such as apples, carrots and potatoes with little prep beforehand.  The base model comes with a reversible shredding disc, as well as julienne and slicing discs. The premium model includes a storage case with all of the discs included in the base model, as well as a new commercial-style dicing attachment that quickly and precisely dices foods like tomatoes and cucumbers for salsas or vegetable salads. The base and premium food processor attachments will carry suggested retail prices of $179.99 and $249.99 respectively, and are scheduled to be available in June.

The new Juicer and Sauce attachment features a 2-in-1 feed tube that easily accommodates small foods such as strawberries, carrots, and halved apples.  The stainless steel blade first pre-slices foods, and then processes them at a low speed.  The attachment includes three pulp screens to customize juices using high or low pulp levels, and can easily make sauces or purees with the sauce screen. The Juicer and Sauce attachment is scheduled for availability in August at a suggested retail price of $249.99.

As with the brand’s other attachments, these new attachments fit securely into the multi-purpose hub found on the front upper body of all stand mixer models and are powered by the stand mixer motor.

The new KitchenAid(®) Pour Over Coffee Brewer, scheduled for availability this summer, features automatic pour over brew technology that staggers water flow to fully optimize flavor extraction. Rather than heating the water from the tank in increments as standard coffee makers do, the Pour Over Coffee Brewer features an advanced system that heats all of the water in the tank to 200 degrees prior to releasing it into the brew basket. A timed release of the water evenly saturates the grounds, while a thoughtfully located water tank close to the brew basket minimizes heat loss. By intermittently pouring and pausing the water flow over the coffee grounds, just as a trained barista would, this new model extracts flavors at a more finely calibrated pace than traditional coffee makers.

KitchenAid Pour Over Coffee Machine.  (PRNewsFoto/KitchenAid)

KitchenAid Pour Over Coffee Machine. (PRNewsFoto/KitchenAid)

Additional features on the new model that coffee lovers will appreciate include the option of a medium or dark roast setting, which adjusts the brewing temperature slightly higher or lower to get desired results. A cup selector allows for a specific number of cups to be brewed conveniently, reserving the remaining water in the tank for future use, and an easy to read digital display includes Heating, Pouring, Steeping and Enjoy indicators to bring the brewing process to life. Scheduled to be available this August, the new KitchenAid® Pour Over Coffee Brewer will be available in Contour Silver, Empire Red and Onyx Black at a suggested retail price of $229.99.

KitchenAid is once again revolutionizing the blender category with the introduction of an ultra-powerful, first-of-its-kind blender for the home that eliminates the manual locking system and replaces it with an interlocking magnetic drive system to power its blades and safely secure its jar.

According to Beth Robinson, senior brand experience manager for KitchenAid, when the brand’s designers and engineers set out to develop a new blender, their goal was to completely change the blending experience for home cooks just as the iconic KitchenAid stand mixer did when it was introduced almost a century ago.  The result, she says, is a blender that offers unprecedented performance with intuitive technology and timeless design.

KitchenAid Blender.  (PRNewsFoto/KitchenAid)

KitchenAid Blender. (PRNewsFoto/KitchenAid)

Similar to the way induction cooktops use magnets to power the cooking process, this game-changing blender does the same by harnessing the potent force of magnetic technology,” says Robinson.  “Our engineers have leveraged this technology to design a blender that is not only powerful but also incredibly easy to use compared to traditional models.”

A thoughtfully designed magnetic coupler connecting the motor to the pitcher not only powers the blades, but also allows for a flat, smooth base with a front-load design.  Instead of a complicated locking system that requires twisting and turning to connect and remove the pitcher from the base, the magnetic system allows the pitcher to easily glide in and out from the base.  A sleek, low profile design allows the blender to fit neatly under most cabinets for convenient access, whether for daily smoothies or nightly meal preparation.

Featuring a powerful 2HP motor, the new blender can handle a range of blending tasks from smoothies and ice drinks, to making homemade almond or peanut butters.  Further enhancing the blender’s performance is the brand’s exclusive Diamond Blending System with patented stainless steel blades and a diamond-shaped, large capacity 60-oz. BPA-free pitcher that creates a powerful vortex for thorough and efficient blending.

Pre-programmed, hands-free settings for icy drinks and smoothies, soups, milkshakes and whole juices takes the guess work out of the blending cycle, while eliminating the need to hover over the blender while it works.  Variable speed controls plus a pulse function offers the ability to adjust accordingly for a range of blending tasks and recipes.

An ingredient hub thoughtfully located in the top of the blender’s housing allows for ingredients to be securely and easily added during the blending process.  The ingredient hub’s cap doubles as a convenient measuring cup with markings, while a soft grip pitcher provides easy handling and a smooth base quickly wipes clean.

Given its extraordinary versatility and streamlined design, we think that rather than tucking this powerful kitchen tool away, cooks will be inspired to leave it out for their next culinary endeavor,” notes Robinson.

Assembled in the USA at the brand’s Greenville, Ohio manufacturing plant, the new blender will be available this July in Candy Apple Red, Frosted Pearl, Onyx Black and Sugar Pearl Silver at a suggested retail price of $599.99.

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