Tourneau, the world’s leading retailer of luxury timepieces for more than a century, introduces Our Minutes, a blog featuring authoritative content for watch enthusiasts. In an effort to share the retailer’s extensive industry knowledge, Our Minutes is written for veteran timepiece connoisseurs as well as a new generation interested in educational and entertaining content surrounding fine timepieces and luxury lifestyle.
The blog will provide inside access to the world of luxury watches including online factory tours and exclusive previews of new releases available at Tourneau. Our Minutes takes readers behind the scenes of the top industry trade shows, such as SIHH in Geneva and Baselworld in Switzerland, to hear news directly from top brands such as Patek Phillipe, Cartier, Richard Mille, MB&F, Baume & Mercier, Jaeger-LeCoultre, TAG Heuer, and more.
Our Minutes also features a unique breadth of content ranging from articles on the history, craftsmanship and mechanics of watches to interviews with brand presidents, watch collectors and celebrity watch enthusiasts. Tourneau also explores the fashion trends and lifestyle components that complement a luxury timepiece, including tips on selecting accessories and clothing as well as timely contests and giveaways. For example, this March Our Minutes is partnering with Baume & Mercier and Warner Bros. Entertainment to give away the watch worn by actress Kristen Bell in the movie Veronica Mars, in theaters nationwide and available on Digital HDMarch 14th. Now through March 21st, readers may enter for a chance to win by commenting on the contest page on Our Minutes.
“At Tourneau, we continually seek out ways to engage with consumers and to share our knowledge of the industry our and passion for watches,” said Michael Sandler, Senior Vice President of Merchandising and Strategic Planning. “We hope that Our Minutes will not only allow us to engage collectors and enthusiasts, but also will provide an informative and interactive venue for everyone who has an interest in watches and watchmaking. As the leading watch retailer in the United States, our brand relationships, product expertise and extensive experience will allow us to bring interesting and unique perspectives to our readers.”