Expanded Spring and Fall Collections to Feature Shoes, Handbags and Jewelry
Nine West, a leader in the footwear and accessory industry, is thrilled to announce the continuation of their partnership with InStyle, the brand’s most successful to date, for 2014. Following the success of the InStyle for Nine West capsule collection in Fall 2013, which resulted in a remarkable 90% sell-through of the debut styles, InStyle and Nine West have expanded the limited-edition collaboration into a full-fledged accessories collection, with new styles for both Spring and Fall 2014.
InStyle for Nine West represents the first editor-designed partnership that combines the industry insight of InStyle’s fashion editors with Nine West’s footwear and accessories expertise. Priced from $120 – $149, the Spring 2014 collection offers a sophisticated approach to the season’s shoe must-haves; incorporating editorial touches such as elevated heel heights, seasonal colors and premium materials. Joining the 18 new SKUs this season is fall’s standout style, the Gamin, which has been revamped and updated for Spring 2014. For the first time, the collection will feature a fashion-forward cuff ($98) and portfolio clutch ($180) that further allows consumers to effortlessly integrate runway inspired trends into their everyday wardrobe.
Due to the retail success of the original capsule collection, which was previously limited to select Nine West locations in the US and Canada, InStyle for Nine West will be introduced to all domestic Nine West doors and in select international markets including Turkey, Canada, Spain and the United Kingdom. The Spring Collection will be available beginning March 7th.
Inspiring consumers and fashion enthusiasts alike to “shop like an editor,” InStyle will include a 12+ editorial styling booklet in their April issue featuring expert tips and contextual guidelines from InStyle’s editors. Additionally, InStyle announced the return of the Gamin in their March issue building anticipation for the forthcoming launch. The Fall Collection, which incorporates winter styles like boots, will launch in August with a special in book placement in InStyle’s September issue.
“InStyle for Nine West is the only collection designed by the most trusted authorities in fashion – the editors of InStyle,” said Erika Szychowski, Senior Vice President of Marketing at The Jones Group. “The InStyle for Nine West partnership represents a combined effort and shared interest to become the ultimate resource for fashion from head-to-toe. As Nine West’s sole partnership in 2014, we will not only expand and enrich retail presence, but firmly communicate the nature of the collaboration to drive awareness across all platforms.”
“The InStyle reader loves to shop, and with this collection, we’re bringing our high fashion sensibility and style advice to her at the retail touch point. Nine West is a global force in the accessories market and the perfect partner to bring InStyle for Nine West to life,” said Ariel Foxman, Editor, InStyle. “The Spring collection encompasses the season’s essential styles, ensuring there is that perfect sandal or clutch for any of her fashion occasions.”