Brisk Iced Tea Continues To Provide Fans Authentic And Exclusive Access To Music, Art And Culture Through Bodega Platform Lens

New “Not Half Bad” Ad Campaign Taps Real Consumers to Introduce Half & Half Iced Tea Lemonade in Next Phase of Program

Brisk, the iced tea brand known for its bold flavors, announced today the next phase of its Brisk Bodega platform, including a new marketing campaign—”Not Half Bad“—as a part of its evolution to better connect to its core consumer base. The new stripped-down, honest direction comes after conducting deep ethnographic research on the demographic, which provided insights Brisk has infused into all 2014 activations.

The biggest evolution comes with Brisk’s shift from leveraging borrowed equity (as done in the past with iconic properties and big-

Brisk Iced Tea Half & Half.  (PRNewsFoto/Brisk)

Brisk Iced Tea Half & Half. (PRNewsFoto/Brisk)

time sporting events) to developing an owned equity platform in BriskBodega.com—a digital portal of original and curated content the brand launched nine months ago in partnership with VICE Media and Noisey. BriskBodega.com offers consumers access to today’s hottest music talent, a behind-the-scenes look at the Brisk Bodega tour, and a loyalty program with incentives like premium headphones and custom watches.

This new direction is refreshingly honest,” said Eric Whitehouse, Director of Marketing, Brisk Iced Tea. “We’re not trying to be louder than all of the brands around us—we’re connecting with our fans in an authentic and relatable way, and letting the consumers and products speak for themselves.”

“Not Half Bad” Campaign
The new advertising campaign kicks off today, and supports the brand’s new product line Half & Half—a millennial twist on the iconic, old-timey tea and lemonade combination. The ads, which humbly proclaim the tagline, “It’s Not Half Bad,” didn’t have the typical production process. There were no scripts, stylists or green rooms. Instead, Brisk brought in real people from its core consumer base and asked for their real reactions to the newest additions to the flavor family.

Our approach for engaging with our target hinges on co-creation and self-expression. Not only are we involving our target in our ad creative, but we’re operating under these principles across all platforms,” said Whitehouse. “Some of our top-performing Facebook posts are ‘Epic Comments,’ re-posts of the best comments left by our original, creative community.

The campaign includes radio, OOH, mobile and digital, appearing on http://www.BriskBodega.com, as well as an under-the-cap/under-the-tab promotion on one-liter bottles and 24-ounce cans beginning May 19. Prizes include more than 4,000 custom premiums and one lucky grand prize winner will have a chance to win a 2014 Chevy Avalanche truck with a custom paint job by Crooks & Castles.

Brisk Bodega: SXSW and Beyond
In celebration of new Half & Half, Brisk will return to SXSW under the Brisk Bodega umbrella, this time teaming up with Roc Nation recording artist and producer DJ Mustard to create an unexpectedly exciting lineup of activities. At only 23 years old, Los Angeles native DJ Mustard is quickly becoming one of the most sought-after producers in the business, and has landed on Billboard’s Hot R&B/Hip-Hop Songs chart five separate times since the year began. In addition to DJ Mustard, SXSW attendees will have the chance to visit the Brisk Bodega experience beginning at 8 p.m. on March 13 to watch performances by recording artists TY$, YG, Deniro Farrar and more.

The SXSW event will kick off the Brisk Bodega summer music series, which will include a six-city tour featuring up-and-coming and established talent, curated by industry-standout DJ Mustard. Additionally, Brisk has partnered with urban apparel brand Crooks & Castles to co-create an exclusive line of items (sunglasses, shirts and accessories) to be available at SXSW and the Brisk Bodega series.

This year, Brisk and VICE Media will continue to push out more regular, themed content to BriskBodega.com, including:

  • Rap PSAs: A play off the classic PSAs from the 90s, episodes range from how to drive safely, to how to dress well, with illustrations to exaggerate each anecdote.
  • Live from the Streets: Leveraging one of Noisey’s more popular shows; the inspiring stories focus on young rappers who are passionate about both where they came from, and where they’re going.
  • Call Your Mom:We’ll ask rappers to call their moms on speakerphone, and see what happens. It’s hard to think of a conversation more intimate.

New Brisk Half & Half line is available now in 24-ounce cans and 1 liter bottles, and in three flavors: Iced Tea & Lemonade, Iced Tea & Cherry Limeade and Iced Tea & Tropical Lemonade.

For more information about Brisk Iced Tea, visit http://www.Facebook.com/Brisk and http://www.BriskBodega.com.

Woodford Reserve® Bourbon Releases 2014 Kentucky Derby® Bottle

Kentucky artist’s artwork featured on Kentucky Derby 140 bottle

Woodford Reserve®, the “Official Bourbon of the Kentucky Derby®” is honoring this year’s Run for the Roses with the release of its 2014 Kentucky Derby commemorative bottle.  This year’s limited-edition Woodford Reserve Kentucky Derby bottle features the artwork of local Louisville artist David O. Schuster. The commemorative liter-size bottle will be available nationwide beginning in March at a suggested retail price of$43.99.

Woodford Reserve celebrates Kentucky Derby 140 with the release of its limited edition commemorative bottle nationwide. (PRNewsFoto/Woodford Reserve)

Woodford Reserve celebrates Kentucky Derby 140 with the release of its limited edition commemorative bottle nationwide. (PRNewsFoto/Woodford Reserve)

Woodford Reserve has been the “Official Bourbon of the Kentucky Derby” for the past 16 years.  It also sponsors a Grade I race, The Woodford Reserve Turf Classic, which runs on Kentucky Derby Day, May 3, 2014, and has become one of Thoroughbred racing’s premier turf events with a $500,000 purse.

Born and raised in Louisville, KY, David O. Schuster has been a prominent player in the city’s art community for over a decade. His mastery and ability to vividly depict his equine subjects made him the perfect choice for the 140th Kentucky Derby bottle artist. His work is featured in private and corporate collections across the country and shown in numerous exhibitions.

Schuster’s image on the bottle is entitled “The 4th Turn” and captures the horses and jockeys in their multi-colored silks racing down the final stretch and last turn of the Kentucky Derby, one of the most thrilling moments in sports. There is a blur of the stands of fans in the background cheering them on to victory. The neck band features a diamond pattern of light blue and copper as well as the Kentucky Derby 140 date sealing the top of the commemorative bottle. An attached tag hangs around the bottle bearing information about the product and the artist.

David O. Schuster has been a fixture of the city’s art community for over a decade, making him the ideal selection as the 140th Kentucky Derby bottle artist,” said Jason Kempf, Woodford Reserve brand director. “Schuster has a true ability to craft beauty and wonder from his equine subjects, and Woodford Reserve is honored to showcase his work on this year’s commemorative Derby bottle.”

Woodford Reserve is crafted at the historic Woodford Reserve Distillery in Versailles, Kentucky – the heart of thoroughbred country and is a product of Brown-Forman Corporation, a producer and marketer of fine quality beverage alcohol brands such as Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia Vodka, Korbel California Champagne, Herradura Tequila,Sonoma-Cutrer Wines, Chambord Liqueur, and Tuaca Liqueur. Please enjoy your bourbon responsibly.

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 140th running of the Kentucky Derby Presented by Yum! Brands on May 3, 2014, and its 2014 Spring Meet is scheduled for April 26-June 29. The track has hosted the Breeders’ Cup World Championships a record eight times.

The Largest Jewelry Exhibition To Date in Istanbul; “Istanbul Jewelry Show March” 2014 Countdown Is Started

Turkey’s number one and the ultimate trading platform for worldwide jewelry industry professionals, “Istanbul Jewelry Show March“, organized by UBM Rotaforte will be held from 20 – 23 March 2014 at The Istanbul Exhibition Center (CNR Expo). As the 3rd largest manufacturer of gold jewelry and the 2nd biggest exporter of it in the world, Turkey serves around 80 countries in the region as a trading hub for countries in the Mediterranean, Eastern Europe, Russian Federation and CIS, the Middle East, Black Sea, Caucasia and North Africa.

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With Turkey’s strategic location,”Istanbul Jewelry Show March” is serving as the gateway for the world jewelry industry and provides a unique meeting platform to explore new business opportunities, an ideal place to source for a wide range of new products, and to discover the latest trends of gold, diamond, silver jewelry, gold mounting, gemstones, pearls and watches — with competitive price and quality to order for the new spring, summer, and autumn retail seasons.

The Turkish art and craft of jewelery, inspired by 5,000 years of cultural and historical heritage of Anatolia combined with the latest technology, outstanding craftsmanship, immense variety, flexible production capacity, excellent finishing quality, competitive prices and shortest delivery time make “Istanbul Jewelry Show March” an ideal place for sourcing products on every category of price and quality, from price point merchandise to high-end design jewelry.

The 4-day event will occupy more than 60,000 square metres of exhibition space in 6 halls and gather over 1,200 local and overseas exhibitors from 25 countries with an extensive display of Gold Jewelry, Diamond Jewelry, Diamonds & Pearls, Silver Jewelry, Mountings, Watches, Machinery, Tools & Equipment, Display Units, Packaging, Security Devices and Software just for industry professionals.

The exhibition halls are designed and grouped by product in order to save time and increase efficiency for buyers as they tour around and there will be 6 National and Group pavilions from Turkey, Belgium, Italy, Germany, Greece, UAE, mainland China, Hong Kong, Japan, India, Thailand and USA.

Istanbul Jewelry Show March is supported by the Small and Medium Enterprises Development Organisation (KOSGEB), Jewellery Exporters’ Association (JTR), certified by the Union of International Fairs (UFI) and the Quality Management System ISO-9001, ensuring that it represents an outstanding international trade event serving the fast growing domestic and international markets surrounding Turkey.

InStyle & Nine West Announce Launch of InStyle for Nine West Accessories Collection for 2014

Expanded Spring and Fall Collections to Feature Shoes, Handbags and Jewelry

Nine West, a leader in the footwear and accessory industry, is thrilled to announce the continuation of their partnership with InStyle, the brand’s most successful to date, for 2014.  Following the success of the InStyle for Nine West capsule collection in Fall 2013, which resulted in a remarkable 90% sell-through of the debut styles, InStyle and Nine West have expanded the limited-edition collaboration into a full-fledged accessories collection, with new styles for both Spring and Fall 2014.

InStyle for Nine West represents the first editor-designed partnership that combines the industry insight of InStyle’s fashion editors with Nine West’s footwear and accessories expertise. Priced from $120 – $149, the Spring 2014 collection offers a sophisticated approach to the season’s shoe must-haves; incorporating editorial touches such as elevated heel heights, seasonal colors and premium materials. Joining the 18 new SKUs this season is fall’s standout style, the Gamin, which has been revamped and updated for Spring 2014. For the first time, the collection will feature a fashion-forward cuff ($98) and portfolio clutch ($180) that further allows consumers to effortlessly integrate runway inspired trends into their everyday wardrobe.

Due to the retail success of the original capsule collection, which was previously limited to select Nine West locations in the US and Canada, InStyle for Nine West will be introduced to all domestic Nine West doors and in select international markets including Turkey, Canada, Spain and the United Kingdom. The Spring Collection will be available beginning March 7th.

InStyle for Nine West.  (PRNewsFoto/Nine West)

InStyle for Nine West. (PRNewsFoto/Nine West)

Inspiring consumers and fashion enthusiasts alike to “shop like an editor,” InStyle will include a 12+ editorial styling booklet in their April issue featuring expert tips and contextual guidelines from InStyle’s editors.  Additionally, InStyle announced the return of the Gamin in their March issue building anticipation for the forthcoming launch.  The Fall Collection, which incorporates winter styles like boots, will launch in August with a special in book placement in InStyle’s September issue.

InStyle for Nine West is the only collection designed by the most trusted authorities in fashion – the editors of InStyle,” said Erika Szychowski, Senior Vice President of Marketing at The Jones Group. “The InStyle for Nine West partnership represents a combined effort and shared interest to become the ultimate resource for fashion from head-to-toe. As Nine West’s sole partnership in 2014, we will not only expand and enrich retail presence, but firmly communicate the nature of the collaboration to drive awareness across all platforms.”

“The InStyle reader loves to shop, and with this collection, we’re bringing our high fashion sensibility and style advice to her at the retail touch point.  Nine West is a global force in the accessories market and the perfect partner to bring InStyle for Nine West to life,” said Ariel Foxman, Editor, InStyle. “The Spring collection encompasses the season’s essential styles, ensuring there is that perfect sandal or clutch for any of her fashion occasions.”