VEGAS UNCORK’D BY BON APPÉTIT ADDS FIREPOWER TO THE FESTIVAL WITH MORE CHEFS, MORE EVENTS AND MORE FLAVOR

Chef of the Century Joel Robuchon presented his culinary masterpiece to guests at When In France: A Joel Robuchon Dinner at MGM Grand. Bon Appétit hosts the 7th annual Vegas Uncork'd on Saturday, May 11, 2013, in Las Vegas. (Isaac Brekken for Bon Appétit)

Chef of the Century Joel Robuchon presented his culinary masterpiece to guests at When In France: A Joel Robuchon Dinner at MGM Grand. Bon Appétit hosts the 7th annual Vegas Uncork’d on Saturday, May 11, 2013, in Las Vegas. (Isaac Brekken for Bon Appétit)

Vegas Uncork’d by Bon Appétit, in its eighth year, is bigger than ever with more resorts, more chefs, more events and more guests. Eight new events are on sale now, including a collaborative dinner with Bobby Flay and Giada de Laurentiis; lunch with Thomas Keller; celebrity golf; Burgers, Beers & Boozy Shakes with Mario Batali and a first-ever “Live Like A High-Roller” MGM Grand exclusive package. Plus, Jean-Georges Vongerichten is an exciting addition and will be serving up culinary delights at two ARIA events – Celebrity Chef Brunch: A Mother’s Day Weekend Celebration and Chefs’ Counter: All-Star Feast, alongside other all-star chefs including Shawn McClain, Masa Takayama and Michael Mina
Guy Savoy, Adam Rapoport, Gordon Ramsay, Pamela Drucker Mann, Cathy Tull, Bobby Flay and Andrew Knowlton at Grand Tasting Red Carpet at Caesars Palace

Guy Savoy, Adam Rapoport, Gordon Ramsay, Pamela Drucker Mann, Cathy Tull, Bobby Flay and Andrew Knowlton at Grand Tasting Red Carpet at Caesars Palace

A total of 31 events are now confirmed to take place at ARIA, Bellagio, Caesars Palace, MGM Grand and The Venetian.

The full event line-up is on sale at www.vegasuncorked.com.

Chefs Mario Batali and Buddy Valastro are the headlining mentors to two students from Le Cordon Bleu College of Culinary Arts in the Chase Sapphire Preferred Grill Challenge as they vie for $20,000 in scholarship funds during The Night Market at The Venetian on Thursday, May 8.

Below is the new and updated programming:

  • A Scot’s Tale: Master Series Dinner with Gordon Ramsay, Thursday, May 8: Don’t miss the chance to dine on award-winning cuisine from internationally acclaimed chef, Gordon Ramsay at Caesars Palace. Hosted by the chef himself, this Master Series Dinner will showcase Chef Ramsay’s signature flavors with a once-in-a-lifetime menu.
  • When Stars Align: Master Series Dinner with Bobby Flay & Giada de Laurentiis, Thursday, May 8: The Master Series Dinner with Bobby Flay is back by popular demand, but this time with a very special, never-been-done-before twist: Giada de Laurentiis. Together at Chef Flay’s MESA Grill at Caesars Palace, the two celebrity chefs will come together to craft a special menu of MESA favorites as well as reveal courses from Giada’s new and inaugural restaurant, opening this spring. Don’t miss this first-ever collaboration between the two all-star chefs.
  • UPDATE: Second Annual Chase Sapphire Preferred Grill Challenge, Thursday, May 8: Chef Mario Batali joins Buddy Valastro as a headlining mentor of this sizzling competition! During The Night Market two students from Le Cordon Bleu College of Culinary Arts will battle it out as sous chefs alongside Batali and Valastro for $20,000 in scholarship funds, courtesy of Chase Sapphire Preferred.
  • Burgers, Beers & Boozy Shakes: An After-Party with Chef Mario Batali, Thursday, May 8: Keep the fête fueled after The Night Market: East Meets West with this flavorful late-night after-party hosted by Chef Mario Batali at new Las Vegas restaurant, B&B Burger & Beer at The Venetian. Guests can snack on comfort foods such as gourmet burgers and wash it down with house brews and boozy Averna milkshakes. Continue reading

Lincoln Continues Support of Arts as Signature Sponsor of 2014 Tribeca Film Festival

The Lincoln Motor Company announces today signature sponsorship of the 2014 Tribeca Film Festival® in New York City, April 16-27. Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff, the festival helps emerging and established filmmakers reach a broad, diverse and international audience.

Lincoln has a longstanding relationship with films and stars. In 1939, the first 1940 Lincoln Continental Cabriolet, the top of the line for the Lincoln Zephyr range, was presented by Edsel Ford to Mickey Rooney. Rooney had played the title role in “Young Tom Edison,” which was filmed at Greenfield Village. The 1956 Lincoln Continental Mark II – widely acclaimed as a milestone in American automotive design – was the choice of such stars as Frank Sinatra and Elvis Presley. A notable example of the marque’s ties to Hollywood could be seen at Lincoln’s stand at the 2012 Los Angeles International Auto Show. A Lincoln built especially for Elizabeth Taylor included bespoke paint and interior that matched the color of the movie star’s eyes.

Lincoln Futura served as the basis for the Batmobile for the 1960s movie and TV show, while a 1964 Lincoln Continental played a key role at the end of the iconic fraternity movie “Animal House.” As official vehicle of the 12-day Tribeca Film Festival, filmmakers, VIPs and special guests from around the world will get to know the new Lincoln brand – fueled by a focus on design, quality and personal service – as they are transported in style and comfort to film premieres and events throughout Manhattan.

The Lincoln Motor Company continues its support of the arts as signature sponsor of Tribeca Film Festival in April. Shown is the Lincoln MKZ premium midsize sedan. Credit: Maury Postal/Ryan Matuszewski, Lincoln Motor Company. (PRNewsFoto/The Lincoln Motor Company)

The Lincoln Motor Company continues its support of the arts as signature sponsor of Tribeca Film Festival in April. Shown is the Lincoln MKZ premium midsize sedan. Credit: Maury Postal/Ryan Matuszewski, Lincoln Motor Company. (PRNewsFoto/The Lincoln Motor Company)

The creative and visionary participants of the Tribeca Film Festival mirror Lincoln,” said Matt VanDyke, director, global Lincoln. “Just as they are driving film in new and exciting ways, Lincoln offers a fresh alternative with its vehicles and client experience.

We continue to support and encourage innovative ideas and projects that echo the Lincoln brand’s passion for the arts, design and thought leadership,” VanDyke added. “With signature sponsorship of the Tribeca Film Festival, Lincoln celebrates achievements in filmmaking.”

New for 2014 is Tribeca Interactive & Interlude: A Music Film Challenge, in collaboration with The Lincoln Motor Company, a call for filmmakers to create an interactive music film. This new initiative celebrates the growing trends in filmmaking and further extends the festival experience online.

The Lincoln Motor Company will co-sponsor Tribeca Film Festival‘s popular Spotlight film section, which showcases a mix of big names, bold talents on the rise, highly anticipated new releases and festival favorites.

We are proud to be partnering with an iconic global brand like Lincoln,” said Jon Patricof, president, Tribeca Enterprises. “Its involvement will help us further our mission of supporting filmmakers and bringing audiences the best in new independent storytelling.

Lincoln’s support of Tribeca Film Festival builds upon its leadership in recent initiatives involving the film industry; in September, Lincoln worked with Vanity Fair and Film Independent to create a series of original short films re-imagining classic Hollywood themes with emerging filmmakers.

The Tribeca Film Festival helps filmmakers reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. It is well known for being a diverse international film festival that supports emerging and established directors.

Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001 following the attacks on the World Trade Center, to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture, the Festival brings the industry and community together around storytelling.

The Tribeca Film Festival has screened more than 1,500 films from more than 80 countries since its first edition in 2002. Since inception, it has attracted an international audience of more than 4.5 million attendees and has generated an estimated $850 million in economic activity for New York City.

Converse Returns To the 2014 SXSW Film & Music Festival Austin To Unleash The Creative Spirit

Signature Pop-Up Recording Studio And Free Concerts Provide A Platform For Texas ArtistsTo Create And Showcase Their Work

Official Converse SXSW Music Conference Panel Discussion on March 14

Explores Converse’s Unique Approach To Helping Emerging Artists

Today, CONVERSE Inc. announced its return to Austin to unleash the creative spirit during the 2014 SXSW Music and Media Conference. The “Converse Rubber Tracks in Austin” pop-up studio is back for its third year, from March 3-15, offering Texas-based bands the opportunity to record original music alongside experienced engineers at no cost. Due to the success of Converse Rubber Tracks in Austin, SXSW is presenting a panel discussion on Friday, March 14 entitled “Converse Rubber Tracks: No Strings Attached” that will explore Converse’s commitment to providing platforms to support emerging artists.  This year also marks the debut of “Converse Rubber Tracks Live” inAustin, which will present a free concert on March 15. In addition, Converse will bring skate, hip-hop and metal cultures together once again at the “Converse X Thrasher Magazine Death Match” March 12-15. Converse is also returning as the presenting sponsor of The FADER FORT Presented by Converse“, the annual 4-day event in Austin from March 12-15.

CONVERSE RETURNS TO AUSTIN TO UNLEASH THE CREATIVE SPIRIT.  (PRNewsFoto/CONVERSE Inc.)

CONVERSE RETURNS TO AUSTIN TO UNLEASH THE CREATIVE SPIRIT. (PRNewsFoto/CONVERSE Inc.)

Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, NY. The 5,200 square-foot, full-service recording space aims to support emerging artists by providing them access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment supplied by Converse Rubber Tracks partner Guitar Center, artists will spend time creating their work and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its over 100 year history. Converse Rubber Tracks provides a platform for artists to unleash their creative spirit that will change the world.

Since its Brooklyn opening in July 2011, Converse Rubber Tracks has provided the incredible opportunity for artists to record in a state-of-the-art studio at no cost.  In the last two years, Converse has brought the Converse Rubber Tracks pop-up studio from Brooklyn to great music cities such as Toronto, Austin, Montreal, Los Angeles, San Francisco, Amsterdam, Beijing and Mexico City.

We’re so proud to be back in Austin,” said Geoff Cottrill, VP/GM of Brand & Segments at Converse. “Each year we discover new artists who are incredibly talented and driven—but simply need a little support. We’re really excited to be able to give musicians the opportunity to record for free and a platform to unleash their creative spirit.”

Converse Rubber Tracks in Austin / Converse Rubber Tracks Live

Over the last three years, Converse Rubber Tracks has provided Texas-based musicians a unique opportunity during SXSW to record in a state of the art studio and retain the rights to their music, at no cost. Each year, this opportunity has been embraced by local bands that might not otherwise be able to afford studio time. This year, “Converse Rubber Tracks in Austin” pop-up studio will return to its location at Big Orange and Shine Studios from March 3-15 where local Texas bands to will record for free, no strings attached. In addition, “Converse Rubber Tracks Live” will bring its free concert series to Austin with a free show on March 15 featuring Black Angels and White Denim. The lineup for the show will also include previous Converse Rubber Tracks recording artists selected by Black Angels.

“Converse Rubber Tracks: No Strings Attached” Panel at SXSW

Converse Rubber Tracks has been embraced by artists and music communities around the globe, including New York, Los Angeles, San Francisco and Austin to name a few, who have benefitted from this unique opportunity. With its success, SXSW has dedicated a panel discussion on Friday, March 14 entitled “Converse Rubber Tracks: No Strings Attached.” The panel will discuss Converse’s connection to music and commitment to unleashing the creative spirit by providing platforms that help emerging artists. The panel will be moderated by acclaimed advertising Music Director, Gabe McDonough and will feature Geoff Cottrill (Converse VP/GM of Brand & Segments) and emerging artists Whalers (Austin, Texas).

Converse X Thrasher Magazine Death Match

Now in its fifth year, Converse X Thrasher Magazine Death Match has grown into one of the most popular daytime events during SXSW and the only event that brings together music and skateboarding in one place. Taking place at The Scoot Inn, March 12-15, the four day event fuses multiple genres from Metal to Indie Rock to Hip Hop. The event features free

concerts in conjunction with a skateboarding competition hosted by Thrasher Magazine. Scheduled to appear at this year’s Converse X Thrasher Magazine Death Match will be Converse Skateboarding Ambassadors Kenny AndersonMike AndersonDon “The Nuge” Nguyen and Louie Lopez. This year’s music showcase will feature The Black LipsTyler The CreatorJudgeLil B and many more.

The FADER FORT Presented by Converse

The FADER FORT Presented by Converse“, long positioned as the spot to see live music during its March homestead, returns to Austin for its four-day musical event March 12-15. This will be the third year The FADER and CONVERSE Inc. have partnered to support and showcase emerging artists and culture.  The event will feature first time performances and returning emerging and iconic artists that have previously appeared within The FADER throughout the years to help celebrate the media property’s 15th anniversary. “The FADER FORT Presented by Converse” will be viewable to audiences worldwide via a live-stream that will continue during the entire festival. For more information about the live-stream and artists scheduled to perform visitwww.TheFader.com/FORT.

Neverstop Teams Up With Nordstrom To Create A SJP Collection Pop-Up Shop in New York City

Neverstop, a leading experiential agency and a division of The CHR Group, is excited to announce a partnership with Nordstrom for a pop-up store in the Soho-area of New York City. The pop-up store will be located at 372 West Broadway from Friday, February 28th through Sunday, March 2nd. The event will feature Sarah Jessica Parker stopping by to discuss, meet customers, and present her highly anticipated SJP shoe collection to be featured exclusively at Nordstrom.

We’ve experienced the success of working with Neverstop on some guerilla and experiential marketing tactics for Nordstrom store openings in the Boston area a few years ago,” says Pamela Lopez, Fashion PR Director for Nordstrom. “Since then, we’ve kept a close eye on their work and when the idea surfaced of doing a NYC pop-up store, we thought of Neverstop immediately.”

With every detail designed and produced from the ground-up, the pop-up store will usher in the SJP shoe collection and deliver an elite shopping experience which is synonymous with Nordstrom,” says Nasir Rasheed, Neverstop’s President and Chief Cultural Officer.

Ed Sheeran to Perform at the Elton John AIDS Foundation’s 22nd Annual Academy Awards Viewing Party

The Elton John AIDS Foundation (EJAF) announced that it has selected British singer-songwriter Ed Sheeran to perform at this year’s Academy Awards Viewing Party to be held on Sunday, March 2, 2014, at West Hollywood Park. This annual gala, sponsored by Chopard, Neuro Drinks and Wells Fargo, is the largest fund-raising event in Hollywood on Oscar night and has raised nearly $40 million to support the Foundation’s mission to achieve an AIDS-free generation.  

I am absolutely delighted to welcome Ed Sheeran to EJAF’s Academy Awards Viewing Party,” said Founder SirElton John.  “I’ve been following his work closely ever since I heard his independent EP, ‘No. 5 Collaborations Project.’  He’s an amazing artist, and I know our guests will be thrilled by his performance.”

Following a handful of independent EP releases, Sheeran’s 2011 major label debut “+” went  platinum six times with nearly two million in sales, debuted at #1 in the Official UK Charts upon release and reclaimed the #1 title at the turn of 2012. This, and the 2.8 million single sales (four in the Top 10), meant Ed had the highest opening sales for a debut male solo artist in the UK ever.  In 2013, Sheeran joined Taylor Swift on her 70 date US tour and was featured in her single “Everything Has Changed.”  Sheeran’s 2013 hit “I See Fire” was featured in the closing credits of Peter Jackson’s hit movie The Hobbit: The Desolation of Smaug.  In the first week of January 2014, Sheeran announced his first UK headline tour since 2012, including four O2 Arena dates, and confirmed that he is adding the finishing touches to his next album. 

I’m thrilled to have been invited to perform at the Elton John AIDS Foundation’s Oscar-night party,” said Sheeran.  “HIV/AIDS is a huge concern for all young people, and I’m delighted to do my part to raise funds for Elton’s vision of a world without AIDS.”

In addition to Sheeran’s performance, guests can look forward to an evening of fun that includes a dinner prepared by internationally renowned Chef Gordon Ramsay, a live auction, and dance tunes spun by DJ Johnny Dynell. The event will play host to a myriad of Hollywood top names, many of whom are committed supporters of the Foundation’s work to provide services, including direct treatment and care for people living with HIV/AIDS in marginalized communities. Among the individuals who will attend the celebration are the 2014 Event Chairs, including Bill and Tani Austin, Johnny and Edwina Barbis, Joseph W. Blount, Jim Carrey, Chris Colfer, John Demsey, Judi Dench, Greg Gorman, Tim Hanlon and Anthony Klatt, Neil Patrick Harris and David Burtka, Diana Jenkins, Quincy Jones, Nicole Kidman and Keith Urban, Billie Jean King and Ilana Kloss, Heidi Klum, Ryan Kwanten, Fred Latsko, Shelley Lazar, Sandra Lee, Jared Leto, Andra Liemandt, Eric and Janet McCormack,Joseph A. McMillan, Jr., Sharon and Ozzy Osbourne, Anna Paquin and Stephen Moyer, Katy Perry, Tyler Perry,Pablo and Nathalie Salame, Caroline Scheufele, Bryan Singer, Sharon Stone, Steve Tisch, Steven Tyler, and John Waters.

Audi and MAC Viva Glam are the evening’s Co-Sponsors.  The Foundation is especially grateful to the City of West Hollywood for its continued collaboration with EJAF.  American Airlines is EJAF’s official sponsoring airline.

Elton John AIDS Foundation Presents 22nd Annual Academy Awards Viewing Party Sponsored by Chopard, Neuro Drinks and Wells Fargo

Gala event to be held at West Hollywood Park

At EJAF, we believe that AIDS can be beaten.  We act on that belief by raising funds for effective programs and policies, and also by speaking out with honesty and compassion about the realities of people’s lives.” –  Sir Elton John

The Elton John AIDS Foundation (EJAF) will present its 22nd annual Academy Awards Viewing Party on Sunday, March 2, 2014 at West Hollywood Park in Los Angeles.  Sir Elton John and David Furnish will host the gala event The Elton John AIDS Foundation (EJAF)sponsored by the Foundation’s generous corporate friends Chopard, Neuro Drinks and Wells FargoChef Gordon Ramsay will once again prepare the sumptuous dinner for Party guests to enjoy while watching a live telecast of the 86th Academy Awards. Following dinner and an exciting live auction, a special musical guest will take the stage to perform, and DJ Johnny Dynell will spin tunes for guests to dance the night away.

The Foundation’s Academy Awards Viewing Party is the most highly visible and successful fund-raising event in Hollywood on Oscar night. Over the past 22 years, this annual event has raised nearly $40 million, thanks to the generosity of EJAF’s supporters.  These funds help the Foundation to support a wide range of initiatives, including direct treatment, care, and support services for people living with HIV/AIDS in marginalized communities, such as among young gay black men; providing injection drug users with clean needles to prevent HIV infection and transmission; and sexual health education for young people in America who are most at risk.

Audi and MAC Viva Glam have partnered with EJAF as the evening’s generous Co-Sponsors.  The Foundation is especially grateful to the City of West Hollywood for its continued collaboration with EJAF on shared goals.  American Airlines is EJAF’s official sponsoring airline.

This year’s event co-chairs are Bill and Tani Austin, Johnny and Edwina Barbis, Joseph W. Blount, Jim Carrey, Chris Colfer, John Demsey, Judi Dench, Greg Gorman, Tim Hanlon and Anthony Klatt, Neil Patrick Harris and David Burtka, Diana Jenkins, Quincy Jones, Nicole Kidman and Keith Urban, Billie Jean King and Ilana Kloss,Heidi Klum, Ryan Kwanten, Fred Latsko, Shelley Lazar, Sandra Lee, Jared Leto, Andra Liemandt, Eric and Janet McCormack, Joseph A. McMillan, Jr., Sharon and Ozzy Osbourne, Anna Paquin and Stephen Moyer, Katy Perry,Tyler Perry, Pablo and Nathalie Salame, Caroline Scheufele, Bryan Singer, Sharon Stone, Steve Tisch, Steven Tyler, and John Waters.

Sir Elton John created EJAF over twenty years ago, first in the United States in 1992 and then in the United Kingdom in 1993.  Through hard work and with the help of our network of kind, amazing, creative, and generous friends and supporters, the two foundations together have raised more than$300 million over the past two decades to combat stigma, prevent infections, provide treatment and services, and motivate governments to end AIDS.  The U.S. foundation focuses its efforts on programs in the United States, the Americas, and the Caribbean, while the U.K. foundation funds HIV-related work in Europe, Asia, and Africa.  Join us in speaking out, taking action, and contributing to our efforts to achieve a world without AIDS.  For more information, please visit www.ejaf.org.

CHOPARD – Passion for excellence:  Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard has been owned by the Scheufele family and its headquarters are located inGeneva. Internationally renowned for its watch and jewellery creations, the Group today employs 1950 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution through 1515 points of sale and 145 dedicated boutiques. Over 30 different crafts are practiced across 4 manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as “Happy Diamonds,” “Happy Sport” and “Mille Miglia.”  The firm is also highly recognized for its High Jewelry creations and fine watch making and manufacturing expertise, expressed in the L.U.C collection. According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations. Long-term partnerships tie the company to the Jose Carreras International Leukemia Foundation, The Happy Hearts Fund and the Elton John AIDS Foundation. Last but not least, Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique.  For more information, please visit: us.chopard.com.

NEURO – neuro is a line of great tasting drinks with a purpose—to enhance your daily life. The company was founded in 2007 by Diana Jenkins and each neuro drink has a carefully crafted blend of healthy vitamins and minerals that provide a specific benefit.  Sourced from the best ingredients from around the world, the neuro product line includes neuro SONIC, the drink that provides sustained energy, neuro BLISS, the drink that reduces stress; neuro SLEEP, the drink that helps you get a great night’s sleep; and neuro DAILY, the drink that supports a healthy immune system. Each neuro has only 35 calories, contains no artificial flavors or colors, and has a fully recyclable bottle.  neuro is available at retailers nationwide.  For more information, please visit:www.drinkneuro.com.

WELLS FARGO – Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.5 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, and the Internet (wellsfargo.com), and has offices in more than 35 countries to support the bank’s customers who conduct business in the global economy. With more than 270,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2013 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Wells Fargo perspectives are also available at blogs.wellsfargo.com.

AMERICAN AIRLINES –American Airlines Group (NASDAQ: AAL) is the holding company for American Airlines and US Airways. Together with American Eagle and US Airways Express, the airlines operate an average of nearly 6,700 flights per day to 339 destinations in 54 countries from its hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix and Washington, D.C. The American Airlines AAdvantage and US Airways Dividend Miles programs allow members to earn and redeem miles for travel and everyday purchases as well as flight upgrades, vacation packages, car rentals, hotel stays and other retail products. American is a founding member of the oneworld® alliance, whose members and members-elect serve 981 destinations with 14,244 daily flights to 151 countries. Connect with American on Twitter @AmericanAir and at Facebook.com/AmericanAirlines, and follow US Airways on Twitter @USAirways and at Facebook.com/USAirways.

American Airlines is the official sponsoring airline of the Elton John AIDS Foundation.

Pepsi Returns to Cinema’s Biggest Night to Celebrate Some of Film’s Best Mini Moments

Sixty-second creative featuring Academy Award Winner Cuba Gooding Jr. will premiere during Oscars® telecast

As an official partner of the 86th Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 during the Oscars® telecast starting at 7:00 PM ET on ABC.

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi "Mini Hollywood" ad shoot in Los Angeles. (PRNewsFoto/PepsiCo)

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi “Mini Hollywood” ad shoot in Los Angeles. (PRNewsFoto/PepsiCo)

Pepsi is thrilled to partner with the Academy Awards®, a partnership that allows the brand to continue to capture the excitement of NOW that comes from live viewing events such as the Oscars®,” said Seth Kaufman, VP of Marketing for Colas, PepsiCo North America Beverages. “Pepsi is at its best when it can connect with consumers in contextually relevant ways, engaging them with iconic creative that sparks spontaneous moments of joy, highlights the brand’s fun personality and taps into pop culture,” Kaufman said.

86thOscars_Logo

Created by Mekanism, the 60-second ad celebrates some of the best mini moments of cinema and the impact they have made on pop culture.  Much like a mini can of Pepsi, the mini quotes featured in the creative illustrate that it only takes that one line in a great film to bring back the joy and excitement of the entire film and its emotional appeal. Pepsi mini cans parallel the storyline by demonstrating that sometimes a 7.5-ounce of Pepsi is just the right amount of satisfaction, as big things and the full Pepsi experience can come in smaller sizes.

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi "Mini Hollywood" ad shoot in Los Angeles. (PRNewsFoto/PepsiCo)

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi “Mini Hollywood” ad shoot in Los Angeles. (PRNewsFoto/PepsiCo)

To bring this concept to life, there is no more recognizable mini quote than 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. and his famous line from his role in Jerry Maguire: “Show me the money!” This memorable line not only has become part of pop culture vernacular but also brings back the essence of the movie, similarly to how a mini can of Pepsi unlocks the same epic satisfaction.    Additionally, the Pepsi spot will highlight the following iconic quotes that capture the excitement and spontaneous joy of their films:

Scarface: “Say hello to my little friend!”
Good Will Hunting: “How do you like them apples?”
The Wizard of Oz: “I’ve a feeling we’re not in Kansas anymore.”
When Harry Met Sally: “I’ll have what she’s having.”
Titanic: “I’m King of the World.”

The 7.5 ounce mini Pepsi can is currently available nationwide wherever Pepsi is sold. Please visit Pepsi’s YouTube page to watch the spot and follow @Pepsi on Twitter, #MiniCanQuotes. For more information, please visit www.pepsico.com

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. 
WHEN HARRY MET SALLY and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. 
(s14)  GOOD WILL HUNTING:  TM & © Miramax, LLC