Twelve model/contestants will compete to become the newest face of Frédéric Fekkai as Oxygen Media premieres the second season of modeling competition series “The Face,” on Wednesday, March 5 at 10 PM ET/PT. The ten-episode season goes beyond the glamour with Naomi Campbell, Anne V and Lydia Hearst as supermodel coaches and host Nigel Barker in a new expanded role as a confidante and advisor to the hopefuls.
Throughout the season, the young women selected on Team Naomi, Team Anne V and Team Lydia will have the opportunity to make a life-changing transformation through unprecedented access to clients, national brands and iconic mentorships. It takes a team of “FaceMakers,” or fashion insiders, to transform a model into a supermodel and the most influential names in the industry will lend their expertise this season including Frédéric Fekkai, ELLE Magazine’s Editor-in-Chief Robbie Myers, Pamela Rolland, RuPaul, Tyson Beckford and Karen Elson. Each week, the brand representatives for the Campaign Challenge will choose the winning team, leaving each supermodel coach from the bottom two teams to nominate a member of their team for elimination and the winning coach to decide who will be sent home.
In the end, only one girl will be chosen to become a spokesperson and ambassador for Frédéric Fekkai’s 2014 national ad campaign. As part of the grand prize, the winner will get unprecedented exposure, including a photo shoot for an ad that will run in a national publication and on-camera behind-the-scenes content during Fall 2014 Fashion Week in New York. She will also receive personal mentoring from brand founder Frédéric Fekkai, make personal appearances across U.S. retail stores that carry Fekkai and Frédéric Fekkai salons, have website presence on Fekkai.com and inclusion in social media initiatives.
Anne Vyalitsyna, simply known as Anne V, is a Russian born Supermodel whose high profile campaigns have spanned over a decade. At the age of fifteen, Anne V won IMG/MTV’s “Fashionably Loud” contest in Milan. Within six months of being discovered, she had appeared in campaigns for Anna Molinari, Chloé and Sportmax and signed a highly publicized four year contract to become the first face of Chanel Chance perfume. Over the past decade, Anne has graced the runway of every major fashion house including Chanel, Louis Vuitton, Prada, Fendi, Dolce and Gabbana, Givenchy and Roberto Cavalli. Along with her work in the world of high fashion, Anne is one of only a handful of models ever to cross over into the commercial mainstream with a nine year consecutive run in the coveted Sports Illustrated Swimsuit issue (2005-2013) as well as making multiple appearances on the runway of the renowned Victoria’s Secret Fashion Show.
Anne has also appeared on the covers of the most prestigious fashion publications, including Vogue, Vanity Fair, Glamour, GQ, ELLE, Harper’s Bazaar, ID and Muse. Anne has appeared in numerous campaigns including, Prada, Roberto Cavalli, Louis Vuitton, Gap, Maybelline, DKNY, Diesel, True Religion, Hugo Boss, Tommy Hilfiger, Ralph Lauren, H&M, Garnier, Revlon and Calvin Klein. Anne made her acting debut with supporting roles in feature films “A Good Day to Die Hard” and “Lullaby.” She is also looking forward to the release of her first children’s book “Anchovy The Flying Dog.” In addition to modeling and entertainment pursuits, Anne been a big supporter of (RED), the annual TOMS Shoes campaign “One Day Without Shoes,” Achilles International, Charity Water and Model Alliance.
Actress and Supermodel Lydia Hearst has made quite a splash in the world of fashion and Hollywood. She was discovered by famed photographer Steven Meisel who shot her first magazine cover for Vogue Italia in April 2004. At 5’7”, she has set runways, editorials, magazine covers and advertisements ablaze with a sophisticated, doll-like style and a dedicated no-nonsense attitude. She has worked with the greatest photographers in the world and has been featured in dozens of international campaigns including Prada, Bottega Veneta, NARS, Swarovski, MAC Cosmetics, Lord & Taylor, L’Oreal Feria, Alexander McQueen Eyewear, SAKS Fifth Avenue, Costume National, Miss Me Jeans, H&M, DKNY, Tarina Tarantino, Sephora and Louis Vuitton amidst many others. She has walked in runway shows for designers including Fendi, Chanel Haute Couture, Jeremy Scott, Catherine Malandrino, Nicole Miller, Betsey Johnson and Agent Provocateur. Her face has also graced the covers of nine international editions of Vogue, as well as GQ, Elle, L’Official, Flaunt, Nylon, Harpers Bazaar, Playboy France and Numero.
Hearst has made a successful transition into acting with roles in indie films such as “Two Jacks,” “The Last International Playboy,” short films “Consumed,” “Fame Fatale,” “Cepheus” and “I am Aiko” and on television in “Gossip Girl.” Hearst can next be seen in the films “Cabin Fever: Patient Zero,” “Where Did You Sleep Last Night,” and the psychological thriller “Delirium.” She is an active supporter of Operation Smile. She recently launched a blog LoveLydiaHearst.com covering the world of fashion, beauty and health. She is also actively involved and serves as an ambassador for Operation Smile.
In addition, the winner will also appear in the July Issue of ELLE Magazine, styled by Fekkai. As an editorial partner for season two, ELLE will be integrated into the show with guest judging roles, prizing and digital cross-promotions. The magazine’s top editors, Editor-in-Chief Robbie Myers, Creative Director Joe Zee, Fashion News Director Anne Slowey and ELLE.com Editor, Leah Chernikoff will appear throughout the competition. Digital and social media cross-promotions will include exclusive blogs by ELLE editors giving fans expert fashion and style tips on Oxygen.com and ELLE.com, in addition to promotion via ELLE’s exclusive blogger relationships and their “Inner Circle” reader panel. “The Face” cast and editors from the magazine will also host a Google+ hangout leading up to the season premiere.
Beauty and fashion brands pamella roland, Alex and Ani, Liebeskind Berlin and Tweezerman are also integrated organically into the series. The exclusive brand partnerships have both on and off-air extensions including in-show integrations, online cross promotions, the launch of consumer products and branded video content. “The Face” is produced by Shine America with Eden Gaha, Paul Franklin, Matt Westmore and Naomi Campbell serving as executive producers.
Fans of “The Face” can access exclusive content and join the conversation on the show’s social accounts, including Facebook, Twitter, Tumblr, Google+ and Pinterest. Viewers may root for their favorite coach using #TeamNaomi, #TeamAnneV and #TeamLydia and tweet or read about the series using #TheFace hashtag on Twitter. The supermodel coaches and host can also be followed via Twitter using @NaomiCampbell,@LHearst, @AnneV and @NigelBarker.