Images photographed by Lev Radin
For more than two decades Deola Sagoe has had a singular aim and achievement: “To enable our customers to reveal through our design, their unique, albeit inexplicable, `Je ne sais quoi ‘ …Which is always a joy to behold.” She has a unique approach to her craft that has endeared her to fans and followers all over the world. Using African fabrics, hand-woven materials, and contemporising almost-lost traditional African techniques, Deola designs present a unique vision and attitude for the modern woman.
Deola describes the woman who she designs for: “The Deola Sagoe woman has the mysterious and engaging complexity that is a gift to all women. One day she is dead serious the next she has the naughtiest sense of humor. One day she is all woman, the next she is ingénue. She definitely enjoys standing out, she is not a worker bee, but finds it far more interesting when everyone has a different point of view and yet everyone can still get along. She is colorful – she uses color to mirror her mood. She is vital – energetic – not the shy, retiring, type, but she also knows the appropriate time to hold her peace. I like the Deola Sagoe woman because she’s really like a contribution to life…”