RESTORE STRENGTH TO STRANDS WITH THE NEW JOHN FRIEDA® FULL REPAIR® COLLECTION

Everyday heat damage from blow drying, flat ironing, and curling–even just being out in the general envrionment–can leave your hair dry and prone to breakage, resulting in weightless, brittle, overworked hair. So put back in as much as you take out with the new offerings from the salon-inspired John Frieda® Full Repair® Collection, a full line of transformative hair care treatments formulated to reverse the look and feel of damage hairEach lightweight formula infuses each strand with nourishing Inca Inchi Oil, high in Omega 3, a high concentration of fatty acids and restore hair from the inside out without weighing it down. Hair is left smooth, healthy, and full of body—actively repaired from past damage and proactively protected from heat and wear.

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The Complete John Frieda® Full Repair® Collection (available at  Food, drug and mass retailers nationwide) includes:

NEW Strengthen + Restore Shampoo ($6.99): This potent strengthening formula harnesses the power of Inca Inchi Oil, which contains 47 times more omega-3 than Argan Oil to restore resiliency without adding weight. With daily use, hair is protected from breakage and split ends right in the shower for full, bouncy styles.

NEW Strengthen + Restore Conditioner ($6.99):  Weightlessly restore damaged strands to sleek, smooth health with this targeted conditioner. Essential fatty acids from precious Inca Inchi Oil create a smooth and flexible film, wrapping broken strands to strengthen and replenish while still maintaining coveted volume.

NEW Repairing Oil Elixir ($9.99): This nourishing oil smoothes hair while strengthening and adding shine. For strength and sleekness from root to tip, distribute one pump into palms, rub together to warm, and spread through wet or damp hair. Or, for a final style finisher, apply a few drops to dry hair to tame flyaways and boost shine.

Hydrate + Rescue Deep Conditioner ($9.99): This revolutionary deep conditioner infuses hair with intense moisture to instantly improve the look and feel of damage with just one use. Packed with Inca Inchi Oil, the lightweight, non-greasy formula quenches dry, damaged hair for the ultimate in softness and shine without weighing it down. Hair is 90% smoother in just one use.

John Frieda® Hair Care International Creative Consultant Harry Josh explains, “I regularly work with some of the most damaged hair in the industry because my celebrity and model clients undergo non-stop heat-styling for photo shoots, films, appearances, and red carpet events. To keep their hair looking camera-ready, it’s so important to have a repairing regimen in place, like the Full Repair® collection, to restore split ends and flyaways and protect from future damage.”