John Frieda Frizz Ease 2014: New Look and New Curly Hair Arsenal Products

For years, John Frieda Frizz Ease has been the go-to frizz-solution for women everywhere. However, the experts at John Frieda know that no two women have the same hair—and everyone’s frizz-fighting needs are different. Frizz Ease is thrilled to announce five new additions to its arsenal, all developed to help women achieve a customizable frizz-free style. The innovative Frizz Ease® range gives users everything they need from the shower to the finishing touches to banish frizz and create salon-quality, enviably frizz-free curls, waves and everything in between.

The innovative John Frieda® Frizz Ease® range curl options give curly haired users everything they need from the shower to the finishing touches to banish frizz and create salon-quality, enviably frizz-free curls. Before the Frizz Ease® line, curly haired women only wanted to control their curls. But with the Frizz Ease® curly haired regimen on their side, they have the freedom to create any style with confidence and fully claim their curls. More than ever, it’s not just about stick straight styles; women are embracing their coveted natural texture with sensual curly hair looks. And because naturally curly hair is more prone to frizz, the foundation for any great curly style has to start with smooth, properly aligned hair. So turn to the John Frieda® brand frizz-control experts who’ve gone one step further to combine essential frizz elimination with custom curly-styling solutions.

As part of a total curl care regimen, the John Frieda® Hair Care experts created Frizz Ease® Dream Curls® Shampoo and Conditioner to smooth hair from the start. Frizz Ease® Go CurlierTM Heat-Activated Spray and Frizz Ease® Unwind CurlsTM Calming Crème transform hair to the exact level of desired curl, and custom curly hair styling products enhance and define curly looks while eliminating frizz.

John Frieda® International Creative Consultant, Harry Josh says, “It’s a new era in curly haired styling. Polished curls, undone waves, and big shiny ringlets are what I’m seeing more and more editorially and on the world’s most beautiful women. With the Frizz Ease® curl products, the John Frieda® Hair Care experts have given all women the tools they need to create beautiful curls right at home.”

The John Frieda® Frizz Ease® Curly Hair Arsenal (Available at Food, drug and mass retailers nationwide) includes:

NEW Frizz Ease® Dream Curls® Shampoo and Conditioner ($6.99): Infuse strands with moisture and shine, reducing frizz before you even begin to style. Formulated to cleanse, hydrate and minimize tangles, just comb these curl perfecting products through wet hair right in the shower to realign curls without weighing hair down. Infused with unique cationic polymers, the shampoo reduces frizz-causing friction and creates slip. Featuring an all new ester, the innovative conditioner detangles and delivers a cushioned, soft feel.

NEW Frizz Ease® Go CurlierTM Heat-Activated Spray ($9.99): Enhance natural curl patterns with this first-of-its-kind spray that creates touchable frizz free definition and even more curl for up to 48 hours. Designed to work with the heat of styling tools, this unique formula delivers even, consistent curls. This product works alongside your curling iron or hot rollers to create truly transformative results.

NEW Frizz Ease® Unwind CurlsTM Calming Crème ($6.99): Revamp tight, kinky ringlets into looser curls with this breakthrough crème. New John Frieda® Unwind CurlsTM Calming Crème delivers undone, relaxed curls with a soft—never stiff—feel. Featuring an innovative, proprietary styling polymer, Unwind CurlsTM crème elongates and stretches curls as they air dry, while luxurious conditioners eliminate frizz and puffiness.

Frizz Ease® Dream Curls® Daily Styling Spray ($6.99): This best-selling, alcohol-free curl perfector transforms wilted waves and limp, tired curls into sexy swirls and beautifully defined curls that are soft and silky, never crispy or sticky. Featuring an innovative, magnesium-enriched formula, this daily spray penetrates into hair to restore elasticity and bounce to any style while boosting your natural curl pattern.

Frizz Ease® Clearly Defined® Gel ($6.99): This must-have gel smoothes and controls unruly curls, delivering a firm, all day

Frizz Ease® Nourishing Oil  Elixir

Frizz Ease® Nourishing Oil Elixir

hold that’s never sticky or greasy. Containing encapsulated silicone beads, this alcohol-free formula is the only gel specifically targeted to calm and smooth frizz, giving a pliable but long-lasting hold full of shine.

Frizz Ease® Curl Reviver Mousse ($6.99): Restore bounce, spring, and shine to fatigued curls and waves. This instant curl rescue boosts manageability so even the most difficult hair can be quickly and easily styled. Thanks to a specially enriched, alcohol-free formula, this essential mousse tames frizz while also giving a touchable hold that never feels crispy or sticky.

INTRODUCING NEW JOHN FRIEDA® FRIZZ EASE® NOURISHING OIL ELIXIR

Whether on its own or part of a pro-inspired product cocktail, new Frizz Ease® Nourishing Oil Elixir ($9.99) works into the hair to deliver the ultimate in softness and manageability. Like you, each day your hair deserves its daily dose of health. So the John Frieda® Hair Care experts created this nourishing new oil to give strands an extra boost of softness and shine. With

natural Argan Oil, a precious oil rich in Vitamin E and essential fatty acids, this nourishing, yet non-greasy, versatile product softens and conditions hair. Whether you need to treat distressed, heat-damaged strands or simply add a coveted extra level of shine, this fast-absorbing oil delivers immediate results you can see and feel.

Apply just a few drops of this frizz blocking, strand-smoothing elixir alone or mixed in with your favorite Frizz Ease® Mousse, Gel, or Crème to transform frizz into fabulous style. Apply a small amount to wet or dry hair, to improve manageability, restore hair’s softness, and eliminate frizz. Try it alone or as an added boost of shine and softness to other products.

Harry Josh explains, “In the salon, stylists are always creating custom product cocktails to suit their clients’ exact styling and hair care needs. Now, with new Frizz Ease® Nourishing Oil Elixir you can use this pro-trick at home by adding a bit of oil elixir to another styling product to give it an extra nourishing benefit.”